JOM Issue 02

Page 46

i Darts Hype

The phenomenon was started in Hong Kong by a Malaysian, and the wave has spread across Asia and now to Melbourne!

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It Takes Flight… …cutting a slight arc as it soars through the air. It lands with a muffled thud as it hits the LED illuminated screen. BULLSEYE! Applause breaks out in the background as the player wipes the cold sweat off his brow. What’s all the hype about? A new craze is taking the world by storm; a revolution in the entertainment industry. i Darts and DARTSLIVE have come together to bring you a brand new local and global casual sporting experience. DARTSLIVE is the premier soft tip darts console, the latest in the market. After its success in the IDF (International Dart Federation)World Cup Shanghai 2011, IDF have begun using these machines in their international tournaments. i Darts have taken these machines to the next level by synergizing themselves with DARTSLIVE to provide patrons with a complete darting experience. Each i Dart venue leads with an upbeat ambiance to provide a fun-filled, friendly atmosphere surrounded by suave décor. Accompanied by charismatic darts instructors to introduce the sport to new players, or have a couple of matches with seasoned pros, i Darts is an inviting place to have a drink, play darts and socialize in an alluring backdrop. DARTSLIVE offers a variety of fun games from the traditional count-up (highest score wins), to basic ‘01’ games (first player to 0 wins), to the more advanced cricket

It’s actually like a real social network.

(Steven Ng, CEO of DARTSLIVE International Ltd., 2010)

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Styling Life

The new contraption is faster and more accurate at keeping score, and it is also embracing today’s online way of thinking.

WRITES JASMINE MAY CHEN SAW

(Nov 10, 2012 - IDF World Cup uses new dart machines – BBC News CCTV)

games. Players are able to choose games based on their preference, whether for individual practice, challenging matches or party games for all your friends. The DARTLIVE machines also come equipped with webcams enabling players to connect with others playing around the globe via the internet. The rapid rise in popularity of soft tip darts has enabled DARTSLIVE to host their own championship with the recent 2012 grand prize of HK$2,284,000 in cash (equivalent to about AU$282,600). The next DARTSLIVE grand championship is scheduled to begin on the 28th April 2013. i Darts in Australia will also be hosting local based competitions with the grand prize rumoured to be a car!


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