Magazine 2 en by JOMA SPORT

MAGAZINE ESPAร OL 2 V2_Maquetaciรณn 1 01/02/17 10:25 Pรกgina 1

EXERCISE YOUR FREEDOM

MAGAZINE NUMBER 2 / 2017

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EDITORIAL CELEBRATION 50TH ANNIVERSARY My father used to say that "knowledge is called luck" and there are people who believe that successful people, are successful because they are lucky, when actually success depends on ability, intelligence and foresight. These qualities and many others, but especially these three, are what allowed Fructuoso Lopez to become a visionary in the world of business, and allow us still today to celebrate the 50th Anniversary of its inception. I am convinced, and this is not just wifely devotion speaking, that Fortu has made history. Making history will have a different meaning for every person: for some it will mean changing the course of a country, for others, making a scientific discovery. For me, making history, is to create something out of nothing. And that is what Fortu has achieved. And the story which today is Joma is reflected in all the sportspeople who have trusted us for so many years, culminating with our sponsorship of the Olympic Committees in the Rio games. But the history of Joma, as I said at the beginning, has also been embodied in our family, to the point that one is inseparable from the other. Therefore, I'd like to end with a quote from our son Juan Ignacio, the only one you can’t see but who is here with us. Juan Ignacio used to say: "What I would most like to be, is to be like my father". And that pride that our son felt is also feel by everybody else. It is what I feel myself and the entire JOMA family, which includes, with no doubt, all the employees, partners and sportspeople who, at some time in their lives have decided to take a piece of our dream and carry it with them. Thank you very much for making this possible. Marina Arellano, vice president of Joma

YOUR OPINIONS COUNT: “Joma are an example to be followed, I admire you and it is a pleasure to work with you, and, of course, I have a pair of your shoes and they really suit me”. “Joma seems to have been part of the family (Espanyol) all our lives. Because of their campaigns, because of how they defend us on the social networks and on top of that, the T-shirts with names and numbers are awesomely priced”. “You are growing... every day we recommend them more in consultations, outcomes and comfort are enhanced with every new model and we are increasingly more aware of their technical approach, with more research and design at the same time”. “Today I have worn my new Carreras for the first time! Impressive cushioning... I love them!”.

By phone: +34 925 77 60 06 By email: info@joma-sport.com Via our website: www.joma-sport.com

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SUMMARY

Joma becomes the third brand in world football. 4 Joma’s growth leads to the opening of new stores. 5 Joma sets the trend in football kits. 7 Joma’s 50th anniversary. 8-9 Tennis player Albert Ramos joins the Joma family. 10 Rio 2016 Olympic Games special. 14-15 New collection. 16-19 Exercise your freedom. 20 We have re-launched the new 367. 21

IOpening of Joma’s new logistics system. 26

26 3

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BUSINESS WE BECOME THE THIRD BRAND IN WORLD FOOTBALL Highlighting the brand’s impressive growth, now featuring 26 clubs in the 20 most important leagues in the world. The Spanish company has climbed up one place among the sports brands with the greatest presence in the 20 most important leagues in the world. It now ranks as the third footballing brand worldwide according to a study by Jambo Sport Business. This study is based on the Championships held during the 2016-17 season and involved a sample of 368 teams. Nike takes first spot on the podium with 79 clubs, followed closely by Adidas with 74. In third position: Joma, the new challenger with a total of 26 clubs sponsored among the 20 leagues reviewed, gaining a market share greater than 7%. The Spanish brand shows remarkable growth. It had 11 teams in the 2013-14 season, 17 in 2014-15 and 22 last season. This study underscores brand presence in the 5 most important competitions (the English Premier League, the German Bundesliga, Spain’s La Liga, Italy’s Serie A and France’s Ligue 1), with Joma taking third place, defeating Puma once again. In the 2014-15 season, it had 4 clubs in these leagues, 7 last season and in the current season, this has risen to 9 teams. A perfect example of the great success and the effective expansion strategy that the brand, Spain’s main brand, has been carrying out in recent years. At European level, Joma has secured third position since it has twice as many teams than the fourth rated brand. Furthermore, future forecasts for Joma cannot be better because the Spanish brand will be signing up new teams ensuring that Joma continues to grow.

TSV HERRSCHING’S T-SHIRT CHOSEN AS THE BEST IN THE WORLD World of Volley has described Joma’s kit designed for the German club, as the most attractive among both male and female teams. The prestigious volleyball website World of Volley has selected in December Joma’s kit designed for the German team TSV Herrsching, as the most attractive kit in the world. World of Volley carried out its review among both male and female teams taking part in major international Volleyball Championships, from which 15 clubs were chosen as finalists, but the T-shirt designed by Joma for the German club was the winner. A T-shirt that stands out for its design, given that it resembles traditional Bavarian costume. This latest accolade is another milestone on Joma’s list of fanapproved, eye-catching T-shirt designs.

JOMA OPENS THE UEFA EURO 2016 IN FRANCE The Romanian side played the first match of the European Championship against France. The most important Spanish sports brand in the world has made history in the French European Championship held during the months of June and July 2016. For the first time in its 50-year history, Joma has taken part in one of the most prestigious football competitions sponsoring the Romanian side and has done so through in spectacular fashion, with the competition’s opening match against the host team, France. The match was broadcast around the world to different TV channels and streamed from UEFA’s website. It was watched by 200 million people in every corner of the world and was a great score for Joma.

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BUSINESS

JOMA SEALS ITS AGREEMENT WITH THE SPANISH RUGBY FEDERATION The Spanish multinational will clothe all categories of the Spanish Rugby Federation sevens and Union over the next 5 years.. JOMA, by supporting Rugby, has linked its brand over the coming years to the Spanish Rugby Federation (FER). An agreement that has been sealed at the headquarters of the Spanish multinational and in the presence of Alfonso Feijoo García, President of the Spanish Rugby Federation, and the Creative Director of the Textile Division and International Clubs Sponsorship Manager, Alberto López. This sponsorship agreement will last 5 years and will involve clothing all rugby categories, both male and female, forming part of FER, Rugby league sevens and Rugby Union. JOMA will clothe the Spanish Federation with match, training and promenade strips. The Creative Director of the Textile Division and International Clubs Sponsorship Manager, Alberto López, explained that for JOMA it “is a very important step to support this sport, rugby, and especially to move into other sports and support them. This agreement is a turning point for JOMA especially given that the Federation will be competing in high-profile international tournaments such as the Women's Rugby World Cup”. Meanwhile, Alfonso Feijoo García, President of the Spanish Rugby Federation, added that he feels “great satisfaction for signing up with JOMA, firstly because what JOMA represents for Spanish sport and secondly because it is a Spanish brand which is something all Spanish federations should be promoting”.

JOMA’S GROWTH LEADS TO THE OPENING OF NEW STORES Joma becomes one of the Top 5 sports brands with most stores in Spain. Joma has now opened 19 stores in Spain and taken a giant leap in the past year becoming one of the top 5 brands with the most single-brand stores in Spain, placing it among the top five brands in the country according to the publication CMD Sport.

FRUCTUOSO LÓPEZ SUPPORTS MARSODETO The Joma Chairman is the current Federation sponsor. More than 150 people from the Provincial Federation of organisations supporting people with intellectual disabilities and cerebral palsy in Toledo, MARSODETO, visited the headquarters of Joma Sport in Portillo de Toledo in November.

The company launched in 2016 a new strategic project consisting of opening new Brand Stores in Spain. This strategy also includes corners within multi-brand stores, and it already has floorspace in chain stores such as El Corte Inglés. This concept is very important for Joma since they constitute high visibility spaces. The Brand Stores are the outcome of Joma Sport’s efforts to create exclusive spaces for marketing their products, where everything revolves around the brand and provides greater exclusivity, differential value for customers, enhancing the brand image. Zaragoza, Barcelona, Salamanca, San Sebastián de los Reyes in Madrid, Talavera de la Reina, Puertollano, Cuenca and Guadalajara, are some of the stores that have opened in 2016 and they have managed to make Joma one of the top 5 sports stores in Spain.

The chairman and founder of the leading sportswear company in Spain, Fructuoso López, current sponsor of MARSODETO, showed off the company’s facilities in a specially organised tour revealing the work carried out in the textile and footwear departments, where all Joma’s products are designed as well as the logistics, marketing, customer service and foreign trade departments. Likewise, he showed off one of the company’s key sections, the logistics centre and world store, where the new robotic system is based, formed by different machines, managing more than six million referrals. Fructuoso López was accompanied during the tour by the President of MARSODETO, Carlos del Valle Soto.

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BUSINESS

THE SPANISH OLYMPIC COMMITTEE REWARDS JOMA FOR SUPPORTING OLYMPIC SPORTS 11th Annual Gala held last Wednesday, 14 December. The Spanish Olympic Committee held in December its 11th Annual Gala where tributes were paid to all the Spanish athletes who stood on the podium at the Olympic Games in Rio. Moreover, the Spanish Olympic Committee made awards to all the businesses co-operating in the Olympics, among which Joma’s contribution should be highlighted as the sports brand worn by the Official Spanish Delegation. Joma Chairman and founder, Fructuoso López, was selected to receive this award from the Minister of Education, Culture and Sport, Iñigo Méndez de Vigo, and the President of the Spanish Olympic Committee, Alejandro Blanco.

JOMA, A LEADING BRAND IN THE WORLD OF FUTSAL The Spanish brand has a presence in 90% of the teams taking part. During the month of October, the most important international futsal championship, the World Championship, was held, with Spanish company Joma Sport kitting three sides: Cuba, Uzbekistan and Guatemala. More than 30% of the players taking part in the Championship, out of a total of more than 330, were wearing Joma shoes. Highlights were the presence of Miguelin for the Spanish team, Mamarella for the Italian side, Rafael playing for Brazil, Maxi Rescia for Argentina or Ali Hasgar for Iran, among other players. The shoes chosen by the Joma players were EVO FLEX, SUPER REGATE and TOP FLEX. Three of the most recognised shoes in futsal. www.runnea.com

RUNNEA CHANGING ROOM BRANDING The main Spanish-language purchaser of sportswear for runners. Joma and Runnea begin a new phase of their relationship together. The leading sports brand in Spain will be decorating all Runnea’s changing rooms following a one-year agreement. Joma has become the leading brand in this sport. Making its presence felt in 90% of the teams playing in this World Cup.

The Spanish brand has a presence in 90% of the teams taking part.

Runnea.com is the leading Spanish-language sportswear purchaser. With a community of over 30,000 registered users and more than 500,000 unique users per month, Runnea tests and tries out sports equipment helping runners make their selection. In recent years, Joma has specialised in footwear for runners and therefore wanted to play a dynamic role in a project actively promoting running.

The Guatemala side

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BUSINESS

WE GAIN A FOOTHOLD IN HONDURAS Diunsa opens its sixth store in Honduras with a significant Joma presence. Diunsa, one of the most important distributors of Joma’s products in Central America, has opened its sixth store in Honduras becoming one of the main sportswear retailers with greatest presence in the country. In its sixth store, Joma and its Spanish brand products have a significant presence; its products include the Honduras national team’s shirts, one of Joma’s most important sponsorship relationships. In 2016 Joma became the world’s third football brand.

JOMA SETS THE TREND IN FOOTBALL KITS Swansea City AFC’s T-shirt, chosen as the most eye-catching of the Premier League during the 2016/17 season. Several media have featured the Spanish brand’s football kit designs. A prestigious Irish web site, www.sportsjoe.ie, has set out for another year the ranking of the most eye-catching Premier League T-shirts and has selected Joma’s design for Swansea City AFC as the best of the lot.

CRE100DO INCLUDES JOMA REPRESENTING SPANISH COMPANIES A programme including the most important Spanish companies, run by the Bankinter Innovation Foundation, ICEX and the Círculo de Empresarios. CRE100DO has presented the 20 new companies joining the initiative which aims to help companies grow in order to boost the business sector and the Spanish economy. The new additions include Joma, as the first national sports brand, and one of the most important sports brands in the world.

Furthermore, the Welsh team’s second kit, with an eye-catching design featuring a blue coloration flowing from turquoise to navy, was chosen by The Daily Express as the second best Premier League kit.

This event was held on 17 November with more than 400 attendees, including the CEO of Joma, José Manuel López. CRE100DO is a business transformation programme initiated by the Bankinter Innovation Foundation, ICEX and Círculo de Empresarios, who, over the next five years, will accompany 100 Spanish businesses on their paths to growth, in order to clear the way for many others.

Across the Channel, Toulouse FC’s shirt for the 2016-17 season was selected by Footpack as being among the most striking T-shirts in the French Championship, Ligue 1. Likewise, the design for the shirt worn by Italian club UD Sampdoria on the occasion of its 70th anniversary has won numerous accolades from both the team’s fans and football fans in general.

Its aim is to develop a framework for company growth that will benefit the country, spreading high-impact ideas and business practice.

UD Sampdoria

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50th ANNIVERSARY PAST AND PRESENT SPORTS STARS ACCOMPANY JOMA ON ITS 50TH ANNIVERSARY Joma celebrated on 25 November 2016, the 50th anniversary of its incorporation. An event which was attended by outstanding athletes and former athletes, executives from the field of sports, representatives of the main institutions of Castilla - La Mancha and distributors from around the world. It was in 1965 when Fructuoso López, Joma’s Chairman, founded this international company that today has become the first Spanish sports brand and one of the most important and well-known brands around the world. More than 600 people from 70 different countries celebrated this anniversary accompanying Fructuoso López and his family on this special occasion. Footballers and ex-footballers like Emilio Butragueño, Alfonso Pérez, Martín Vázquez, Emilio Amavisca; tennis players like Feliciano López, Nicolás Almagro, Pablo Carreño and Marcel Granollers; the President of the Spanish Olympic Committee, Alejandro Blanco, the President of the Royal Spanish Athletics Federation, José María Odriozola; athletes like Fermín Cacho, Juan Carlos de la Ossa or Ricardo Ortega; Presidents and representatives of the most important football clubs sponsored by Joma in Spain, like Villarreal CF, RCD Espanyol or Granada CF; along with political and institutional representatives of Castilla - La Mancha. The event, presented by Marco Rocha, a prestigious journalist and brand ambassador, began with a visit to the new Logistics Centre building, where a new and advanced Intelligent logistics system streamlining the movement of all merchandise contained in Joma’s storage facility was brought online in 2016. During this visit, the guests were able to discover the story of Fructuoso López since Joma’s inception in 1965, through several panels and a scenario reconstructing a 50’s shoemaker’s workshop in contrast with the new machinery currently used by the company. During the Gala Dinner, several tributes were paid to Chairman Fructuoso López, among which should be highlighted those he received from all the company’s workers and from Vice Chair, Marina Arellano, on behalf of his children. Moreover, Joma’s board of directors awarded ten medals struck using the damascene technique, one of the most characteristic and traditional gold work techniques in Toledo, to several people who, through their work, had left their own mark on the company. In addition, all event attendees were presented with a commemorative autobiographical book entitled Fructuoso López, 50 years exercising my freedom. During the event a video documentary was shown covering JOMA’s history since its incorporation. Fifty years of progress that have helped the brand to position itself at the forefront of sport and as one of the leading brands in the world.

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SPORTS ///// TENNIS

PABLO CARREÑO WINS HIS SECOND TITLE OF THE SEASON IN MOSCOW The player reached his best position in the ATP top 30 tour in 2016. Spanish tennis player Pablo Carreño won his second title of the season after beating Italian Fabio Fognini in the final of the Moscow tournament 4-6, 6-3, 6-2. This is Pablo Carreño’s second title following his victory in the Winston-Salem tournament in the United States and his fourth final this season. Moreover, in doubles, the Joma-sponsored tennis player added other two titles to his achievements in Beijing together with Rafa Nadal and in Quito with Argentinian Guillermo Durán. 2016 has become his best year yet as a Spanish professional tennis player, reaching the highest position of his career on the ATP tour, entering the top 30.

TENNIS PLAYER ALBERT RAMOS JOINS THE JOMA FAMILY The fourth best Spanish tennis player placing in the ATP rankings. th

PROMISING YOUNG BRAZILIAN TENNIS PLAYER, THIAGO MONTEIRO, SIGNS WITH JOMA In 2016 he rose 381 places and is now 82nd in the world.

The Spanish tennis player, who placed 27 in the ATP rankings at the end of the 2016 season, will in the coming years be wearing JOMA brand clothing. The fourth best Spanish tennis player has taken a step forward in his career and become one of the best tennis players sponsored by JOMA.

The Brazilian tennis player Thiago Monteiro will wear for the next few years a kit designed by Spanish brand JOMA.

Thus increasing the number of JOMA tennis players on the ATP World Tour professional circuit and has ensured that the JOMA brand is one of the most important in this sport, with eight players among the top 100 in the world.

At 22 years old, the tennis player born in Fortaleza, Brazil, has become one of the young promises of Brazilian tennis ascending in just one season, 2016, 381 places in the ATP rankings to position himself as the 82nd player in the world.

Albert Ramos has achieved in 2016 his best tennis track record so far by winning his first title, in Bastad, on clay, his favourite surface, and proclaiming himself champion of Spain for the first time.

DODIG, DOUBLES CHAMPION IN THE CANADIAN MASTERS 1000 TOURNAMENT He wins one of the most important titles in his career, the Rogers Cup. Ivan Dodig and Marcelo Melo were proclaimed Rogers Cup champions after winning 6-4, 6-4 against Jamie Murray and Bruno Soares. This was Dodig’s first title of the year and fifth in doubles on the ATP tour. The win in Toronto has been the third Masters 1000 for the Joma-sponsored player, Croatian Ivan Dodig, following wins in Paris in 2015 and Shanghai in 2013. With this victory, the Joma-sponsored tennis player has enhanced his track-record with one of the most important titles of his career.

The young player will join the list of players sponsored by the Spanish brand, which includes Alex Dolgopolov, Pablo Carreño, Nicolás Almagro and Ivan Dodig.

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SPORTS

TENNIS ///// ATHLETICS /////

SPAIN'S SUCCESS IN THE WORLD TRAIL CHAMPIONSHIPS The Spanish team claimed four medals. There was Spanish success in the World Trail Championships which took place last November in the Portuguese town of Gerês, with Spain achieving four medals thanks to the world title of Luis Alberto Hernando, world runner-up Azara Garcia de los Salmones and the double silver won by both the men’s and the women’s teams.

GRANOLLERS WINS HIS THIRD TITLE OF THE SEASON The Joma-sponsored tennis player has conquered Basel with his new partner, Jack Sock. Marcel Granollers has secured victory in the ATP 500 tournament of Basel with his partner Jack Sock. The duo beat Michael Venus and Robert Lindstedt 6-3, 6-4. With this victory, Granollers has achieved the thirteenth doubles title of his career, and the third this season, following Bastad and Tokyo. In securing his three titles, the Spanish tennis player has played every tournament with three different partners, Marrero in Bastad, Matkowskien in Tokyo and, in this last tournament, Sock in Basel.

SUCCESS FOR OUR PLAYERS IN THE JOMA CHALLENGER WORLD PADEL TENNIS TOUR

The runner from Burgos, who already has a track record very few can boast, was by now familiar with mounting the podium in this World Championships because the he had taken silver the year before in Annecy (France). He came to Portugal with a single aim: to be world champion.He led the field from the beginning and increased his lead over rivals in the 85-km race, which took place in the National Park of Peneda-Gerês, in the Norte Region of Portugal. Hernando finished the race with a time of 8:20:26. The women's event was very contested with Frenchwoman Caroline Chaverot always ahead in race, but closely followed by reigning Spanish champion, Cantabrian Azara Garcia de los Salmones, who ended the race with a time of 9:45:01, thus claiming silver. Spanish success was completed with two silver team medals. In men, the champions were France, followed by Spain and with Germany third, and in women, France was also triumphant, followed by Spain and stubborn Great Britain.

PADEL TENNIS /////

Franco Stupaczuk and Godo Diaz win two Joma Challengers. The Joma-sponsored young player and one of the great promises of world padel tennis, Franco Stupaczuk, won the Joma Costa del Sol Championship of the World Padel Tennis Tour alongside teammate Federico Quiles. In a spectacular finale, the pair formed by the Argentinians Stupaczuk-Quiles were the winners, not without a struggle, beating the surprise of the tournament, Martinez-Alonso-Ruiz by 2-6, 7-6, 7-6. After a first set in which the Spanish pair established their superiority, Stupa and Quiles were able to overcome them and win the trophy in one of the most equally matched finals in living memory. Meanwhile, Godo Diaz and his partner Luciano Capra won the Joma Challenger La Finca beating the doubles partnership formed by Guga Vázquez and Borja Yribarren in three sets 6-2, 4-6, 6-3. Argentinian Godo Diaz is having an excellent season and is in great form, as he had already shown in the Monte Carlo Masters, where, surprisingly, he managed to reach the semi-finals with a great game.

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SPORTS

JOMA DESIGNS A VINTAGE T-SHIRT TO CELEBRATE UC SAMPDORIA’S 70TH ANNIVERSARY

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The design has been a great success. Joma, as official sponsor of UC Sampdoria, has designed a special, retro, shirt on the occasion of the Italian club’s 70th anniversary. This is a vintage shirt design with blue as the main colour, as well as the traditional white, red, and black stripes. The shirt stands out for its retro collar, secured with white laces, and a special label design on the front, commemorating the club’s 70 years of existence. The shirt was worn by Sampdoria players in the Italian Cup match held in August coinciding with the Italian club’s anniversary. The design has been a great success, this has been reflected in the media and its sales in the exclusive packaging that the club, along with Joma, have created for such a special occasion.

THE GREAT PERSEPOLIS FC OF IRAN CHOOSES JOMA

NEW FOOTBALL TEAMS TO BE SPONSORED BY JOMA

Persepolis is the most successful club in the Iranian league.

Tunisia, Oman, and South Africa are now representing the brand.

The most successful club in the Iranian league, with 9 titles, will wear a Joma kit in three competitions: the League, the Cup, and the Asian Champions League. Joma, and the club, which according to the Asian Football Confederation, is the most popular club in Asia, join forces to enhance their respective brands throughout the Iranian market.

In South Africa Joma has signed up First Division Team Free State Stars FC. This club, based in the city of Bethlehem now join the other five teams already sponsored by the Spanish brand in South Africa. Likewise, in Tunisia, Stade Gabèsien, also in the First Division, will be kitted out this season by the Joma sports brand. This club, founded in 1931, and has been prominent in the last two editions of the Cup, having reached the final in the 2014/15 season and the semi-finals in the trophy's most recent edition. On the other hand, in Oman, Joma has signed up Suwaiq FC, runners-up in the Oman Elite League last season and champions in the 2009/10 and 2010/11-2012/13 seasons. The side also has two Sultan Qaboos Cup titles, the Sultan’s Cup, in 2008 and 2012.

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MIGUELIN, SECOND BEST PLAYER IN THE WORLD

EDER LIMA, SILVER SHOE IN WORLD FUTSAL

The Joma-sponsored football player has this year won the European Cup, the Golden Shoe, the Copa del Rey, and the Spanish Super Cup.

Top scorer of the Championship.

Joma-sponsored player Miguel Sayago Martin, Miguelin, has been named the second best futsal player in the world. The Spanish footballer is living a great career moment having won this year the UEFA European futsal Cup for 2016 playing for Spain, and being selected as the best player of the tournament, winning the Golden Shoe as the competition’s top scorer. In 2016 he also won, together with his team, the Copa del Rey, and the Spanish Super Cup where he was named MVP of the tournament. It should also be highlighted that Futsal Association Carlos Barbosa has been selected as the third best futsal team in the world.

The FIFA World Futsal Cup held in Colombia has ended with Argentina securing its place as the best side in the world by beating Russia in the final 5-4. This is the first world title claimed by the Argentinian team in its history. In the final, two Joma-sponsored, Eder Lima of Russia and Argentina's Alan Brandi scored a total of 5 goals, being the two most important players of the match. Eder Lima also received the Silver Ball having scored 10 goals in the entire Championship. Third place in the World Cup went to Iran, with five players sponsored by Joma: Samimi, Ahmadi, Tavakoli, Bahadori and team star Ali Asghar Hassanzadeh. Fourth place went to Portugal, with André, Re and Fabio.

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SPORTS

FOOTBALL /////

HISTORIC MATCH BETWEEN CUBA AND THE UNITED STATES

ZAMALEK SC JOINS THE JOMA FAMILY

Joma sponsors the Cuban team.

Zamalek Sporting Club, which is from Egypt, joins the Joma family from this season, thanks to an agreement that includes all the sections and sports forming part of the club.

More than 15,000 fans attended the Pedro Marrero National Football Stadium in Havana to see a historic match, Cuba against the United States on Friday, 7 October. The Americans beat Cuba, a side sponsored by Joma, 2-0 with goals from Chris Wondowloski and Julian Green. This match was the first friendly since 1947, but both teams had already met in 2008, in a qualifying match for the South African World Cup in 2010, which the Americans won by 0-1.

The most successful African 20th century club.

With 5 African Cups, 3 Super Cups and 2 Afro-Asiatic Cups, Zamalek SC is the most successful African side of the 20th century, the last title it fought was the Africa Cup in 2016 for which it was a finalist. Founded in 1911, the Egyptian club has reached the Championship League 12 times and the Egyptian Cup 25 times, having won the most recent tournament.

RUGBY /////

SPAIN'S WOMEN'S RUGBY TEAM QUALIFIES FOR THE 2017 WORLD CUP The lionesses will play their fifth World Cup following a double knockout of Scotland. Spain's women's rugby XV team has beaten Scotland 15-10 in Madrid's Central Complutense University Stadium in front of a crowd of more than 3,500 spectators. The women's team has therefore secured their place in the World Championships to be held in Ireland in 2017 by winning the knockout round with an overall score of 25-15. The lionesses, current European champions, have sealed the greatest moment in the club's history by beating Scotland, a Six Nations side, in both the home and away matches. In Ireland, they will be in Group B together with the current champion of the world, England, the United States, and Italy. The World Championship will be held between 9 and 26 August 2017.

UKRAINE ON THE RISE WITH VICTORY IN THE EUROPEAN RUGBY CHAMPIONSHIP On 8 October, the last Rugby League match in Group C of the European Championship was played in the Czech town of Vrchlabí where Ukraine, sponsored by Joma, claimed an emphatic victory against the Czech team by 62-12. With this victory, the Ukrainian national side has booked a place next season in Group B of the European Championship.

VRAC LIFTS ITS FIFTH CONSECUTIVE SPANISH SUPER CUP Beats El Salvador in the final by 17-14, becoming current reigning League and Cup champion. VRAC Quesos Entrepinares, a team sponsored by Joma, won the Super Cup Championship of Spain after beating SilverStorm El Salvador by 17-14 thus retaining the title for the fifth consecutive time, the sixth in its history.

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RIO 2016 OLYMPIC GAMES

Spanish Olympic Committee Joma’s designs are at the same level as designs by Chanel, Emporio Armani, Ralph Lauren or Stella McCartney.

BRILLIANT PERFORMANCE OF SPAIN AT THE RIO OLYMPICS Spain has achieved excellent results at the Olympic Games in Rio winning a total haul of 17 medals: 7 gold, 4 silver and 6 bronze. A total of 306 athletes traveled to Rio full of the hopes of a lifetime. Joma was by their side at all times as an official sponsor of the Spanish Olympic Committee (COE) and we have seen the uniforms designed by the Spanish brand on countless occasions. The Spanish delegation returned from Rio with 17 medals and 38 Olympic diplomas, including seven gold medals, a number only exceeded by those obtained in Barcelona in 1992, and which led Spain to claim 14th place in the Medal table. THE SPANISH OLYMPIC COMMITTEE INTERVIEWS JOMA’S MANAGER IN RIO 2016 The Department of Communications of the Spanish Olympic Committee has interviewed Jesús Font, the manager of Joma Sport Spain at the Rio 2016 Olympics, where the the Spanish Olympic team’s kit has caused a stir, in order to learn more about the athletes’ clothing and how the Spanish company has carried out this work.

VANITY FAIR SELECTS JOMA’S DESIGNS FOR SPAIN’S PARADE AT THE OLYMPICS OPENING CEREMONY AS BEING AMONG THE MOST STYLISH IN THE WORLD According to the prestigious magazine, Joma is at the same level as designs by Chanel, Emporio Armani, Ralph Lauren or Stella McCartney. Vanity Fair has listed Joma’s designs for the Spanish Olympic Committee among the eight most internationally stylish, placing them in the same category as the works of prestigious designers and companies like Chanel, Emporio Armani, Ralph Lauren, Stella McCartney, Lacoste or H&M. Joma’s designs are 100% Spanish. The design, marketing and brand communication teams working on them were comprised of more than 20 people. The team was based at the company’s headquarters in Portillo de Toledo and formed, among other people, by athletes, including Olympic athletes.

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RIO 2016 OLYMPIC GAMES

JOMA CLOTHED 10 PERCENT OF THE ATHLETES IN THE RIO OLYMPICS The Olympics are the biggest sporting event of the year. That is why Joma did not want to miss them and has become one of the sports brands with the greatest presence in Rio de Janeiro. The Spanish company has sponsored a total of 10 Olympic Committees: Spain, Mexico, Portugal, Bulgaria, Moldavia, Morocco, Kyrgyzstan, Dominican Republic, Guatemala and Malta; and 18 different sports federations. A total of 17,000 athletes have taken part in the games in Rio, and more than 1,600 have been clothed by Joma, representing 10% of the total. Joma has designed and produced more than 100,000 garments. A visibility and celebrity that are already having a positive impact on the company meaning that the brand is in one of the most important moments of its history.

Other Committees The sports brand has sponsored 10 Olympic Committees and 18 federations or sports: more than 1,600 athletes.

JOMA ASCENDS THE PODIUM 29 TIMES DURING THE RIO OLYMPIC GAMES The Olympic Committees sponsored by the Spanish brand win 29 medals. The Rio de Janeiro Olympics have been a boost for Joma. Due to its sponsorship of 10 Olympic committees, the Spanish brand has ascended the podium 29 times: 7 golds, 8 silvers and 14 bronzes. Joma’s increased worldwide visibility has been enormous, the brand has been not only present in television broadcasts of the games around the world, but also in digital and printed media or news programmes, leading to a large increase in brand awareness. JOMA CLOTHES THE SPANISH TELEVISION (RTVE) NEWS TEAMS IN RIO 2016 Nearly 32 million viewers followed Rio 2016 on Spanish national TV (TVE). One of the keys to Joma’s visibility in Spain during the Olympic Games in Rio 2016, has been the cooperation agreement reached between Spanish national broadcaster, Radio Televisión Española (RTVE) and Joma Sport to dress to all the professionals travelling to Rio de Janeiro. Thus, the entire RTVE team (cameras, editors, producers or journalists and presenters) have been clothed by Joma. An agreement meaning that Joma’s clothing has been seen in all the specials and broadcasts of the Olympics on all RTVE’s channels: La1, La2 and Teledeporte.

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PRODUCTS FOOTWEAR Joma’s new footwear collection for the 2017-18 autumn/winter season is characterised by technological advances. It is composed of technical ranges and products developed with the latest advances for the practice of different sports including football, five-a-side football, running, Tennis or padel tennis, among others. The Spanish brand has added in recent years an extremely popular retro range made in leather and incorporating a Memory Foam insole that adapts perfectly to the shape of the foot of every wearer. New models have been created for this collection with colours and designs that will provide continuity to the range’s success.

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PRODUCTS

TEXTILES For 2017 Joma has designed a new textile and accessory collection divided into three main catalogues. On the one hand, Teamwear, Joma’s sportswear kits; Performance, more innovative ranges for sports such as running, tennis and outdoor sports; and, finally, Invictus, exclusive fashion and casual clothing. With the application of the latest technologies, using the most advanced materials and avant-garde design, Joma has managed to place its products at the top. Features such as design, comfort, moisture control and breathability are key to the wide variety of products offered by Joma. Thus, Joma is the first Spanish sports kit brand and the third in the world in sponsoring football clubs. Facts leading to this brand being one of the most recognised at an international level.

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PRODUCTS

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MARKETING Go to...

Exercise your freedom “Exercise your freedom” In September, we launched our new communication positioning. And we did it big, for the first time we ran an advertisement on Spanish national TV. There are few brands that can advertise themselves on this medium which, today, has the greatest impact. Joma has been there, where it had to be. For a period of five weeks, we were on air with the largest campaign ever produced by the company in its 50 years of existence. “Exercise your freedom” An aspirational and emotive message empathising with the public and making people think about the use we make of our freedom in those small, everyday moments, such as, for example, when we are buying running shoes. What is initially an insignificant act, if studied closely, we perceive that quite frequently we are very influenced by many reasons and we just end up choosing the model that is in fashion rather than choosing the one best adapted to our status as a sportsperson. With this campaign, we invite consumers to ask questions and

to act with freedom when choosing a product. Joma is positioned as the alternative for people who are well-informed, who know what suits them, who are not carried away by the latest trend or fashion and who want to exercise their freedom in this world where the media is so influential. A new set up, a new way of addressing our audience. A new field of communication. In Joma we are convinced that exercising our freedom is the best thing we can exercise in our lives, that this is what will really take us far, helps us become what we want to be. We launched a campaign with a one-minute spot on a new online platform (our own website, YouTube channel, online media, and social networks), with a cut down thirty-second TV version. In addition, we accompanied the campaign with ten second footwear product spots that could also be seen on TVs across the country. The campaign was translated and localised into more than 7 languages in many other countries.

ON-LINE

22.3 MILLION VIEWS / 3500.000 CLICKS

39 MILLION VIEWERS

Marca, El País, Mundo Deportivo, El Mundo, La Vanguardia, Sport, As, Atresmedia, Mediaset and social media (Facebook, YouTube, Spotify, Instagram, or Twitter). The most receptive age range was 18-24 with a promotional recall of 33%, followed by the 25-34 age range with a recall of 27%. On the social networks the forecasts for the planned campaign screenings were wildly exceeded.

Antena3, Telecinco, Cuatro, La Sexta, FDF, and A3 Afin. Audience: 39 million viewers. Most successful target group, 16 to 54 years old.

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MARKETING

COE Campaign The amazing power of the Olympic kit. For the first time, Joma clothes the best athletes in Spain. And it does so on the best possible stage, the Rio Olympic Games. A point of pride for the brand and also for all Spanish sport who at last can see its athletes dressed in clothing provided by a first-class national brand. In June, a big event was held at the Spanish Olympic Committee’s headquarters to present the new kit. A very special kit, very powerful, with the power to transform anyone wearing it. It is true that the Olympic tracksuit has the power that only certain uniforms possess. A firefighter uniform, for example, immediately makes us see someone who we think might be a kind of superman. Well then, that same happens with our kit, when an athlete puts on the official Spanish Olympic Committee tracksuit, they automatically become one of those chosen by the Gods of Olympus, worthy of taking part in the Olympic Games. Joma introduced this campaign nationwide with a large investment focused on online media. A great campaign which was supported by the magnificent participation of the entire team forming part of the Spanish delegation of the Spanish Olympic Committee in Rio de Janeiro, thus assisting our brand’s, Joma’s, continuous growth.

ON-LINE

10,7 MILLION LIKES

240.000 SHARES

These likes generated 5.2 million views of our spot on the channels running the advertisement.

Extra traffic of 240,000 shares on Joma’s international YouTube channel.

We have re-launched the new 367 A mythical model of the 1980s. Joma turns 50 and to celebrate we have re-launched our most mythical model of the 80s, the 367. 35 years later we have decided to re-create the same shoe that was presented for the first time at the Berlin Footwear Fair in 1981. To present a shoe that is so 80s like this one, we have devised a campaign where everything is from that decade. From the printing press or the photographer, to the advertising creatives involved in designing the ad. A process that has been recorded in a ten-minute documentary entitled “The story of an advertisement”. It premiered at La Vía Láctea in Madrid, a place which has been open since the 80s and still retains the essence of that era. It has not been easy, but eventually, Joma has succeeded. We created an advertisement that is as "80s" as the 367 themselves. And it is just as the advertising slogan says: "We have worked hard to change as little as possible".

“We have worked hard to change as little as possible”. In addition, the news about the History of an advertisement campaign was published in media such as El País, La Criatura Creativa, We Love Advertising, Latin Spots o Territorio Creativo among others.

Facebook

302.000 users reached.

Youtube

Go to...

29.000 views reached.

74.000 views.

131.000 minutes of shares.

242.000 full scope of publications.

370 “likes” for the video. Shared 525 times.

Instagram

2.000 shares. 350 “likes”.

Twitter

1.200.000 users reached.

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MARKETING

Go to...

The Villarreal shirt which teaches you about Europe Learn about the cities that Villarreal will be visiting through Shazam. This year Joma will be kitting out Villarreal CF, a club with a great fan base that always follows the team to see it play all over Europe. Sometimes just to watch the game and go back home, so they return home without knowing anything else but the final score. But this year will be different, the club returns to Europe and to celebrate that fact, Joma has created the "Villarreal Shirt that tells you about Europe". The T-shirt that gives you a tour of Europe, the first T-shirt incorporating an audio guide providing fans with information about every nook and cranny of the city while they are waiting for the match to start. Because since Villarreal has returned to Europe, it was about time that its fans got to know it properly. That is why we use Shazam, an app that apart from identifying music, also has visual recognition technology allowing it to identify images. For the first time this is being applied to a fabric, in this case Villarreal’s shield on the T-shirt. In this way, in order to hear the audio guide, fans just have to open Shazam activate the camera, scan the shield while they are travelling and allow themselves to be guided by the shirt. As Villarreal visit new cities the audio guides will update themselves. To broadcast the campaign, we launched a fun spot in which some very likeable fans explained how the shirt worked. On the other hand, on the media impact level, the idea was quite a success. Different blogs, websites, print media, and television channels covered the campaign and on the social networks it didn’t take long to go viral. Furthermore, the first fans purchasing the new T-shirt were given an illustrated, poster-size original map. A piece showing once again how an entire continent could fit on a single T-shirt.

RCD Espanyol Campaign: Perico flies An original spot starring a blue and white budgerigar. For further year, Joma has clothed Real Club Deportivo Espanyol, and therefore its fans, the marvellous minority. A nickname of which they are very proud, since they share the city of Barcelona with one of the biggest clubs in the world. And in those circumstances, following Espanyol has kudos. For this reason, and taking advantage of the presentation of the new kit for the coming season, we have dedicated an original spot to them hammering home the concept we launched in last year's campaign Proud to dress like the wonderful minority. The video was very successful online and some channels even broadcast part of it during prime time. The audio-visual starred a blue and white budgerigar, a bird which like the Espanyol fans also lives with being a minority, since the species’ dominant trait is green rather than blue. A bird that, like the Espanyol fans, just wants to fly.

C.D. Leganés Campaign: the shirt that tastes of glory Joma introduced active substances into the fabric of the shield so that rubbing it will cause it to release both aroma and taste. This season is the first that C.D. Leganés plays in the First Division. That is why this season is different and tastes like something new, like victory, like glory. Joma knew that better than anyone, so we launched the “Leganés shirt that tastes of glory”. Literally. An original campaign created to promote the launch of the team’s new kit. And so it is that thanks to microencapsulation technology, we introduced active substances into the fabric of the shield so that rubbing it releases both aroma and taste. Thus, whenever the Leganes fans kiss the shields, they would to find out what glory really tastes like. And what does glory taste like? Glory tastes like freshly cut grass. Because that is where players will be fighting day after day and where they have managed to make the dream of playing in first division come true. The first to test it was Martín Mantovani, Captain of Leganés and the star of the launch spot. He appeared in the main prime time TV sports news. Finally, it was a success for the team, but also a success for Joma.

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FAIRS AND EVENTS JOMA ATTENDS LITEXPO, THE MOST IMPORTANT FAIR IN THE BALTIC COUNTRIES Held in Vilnius, capital of Lithuania, from 23 to 25 September. Litexpo is one of the most important fairs in the Baltic countries and one of the key events for Joma in this part of Europe. That is why, for the second year running, the leading Spanish sportswear brand has attended it and exhibited its technical products in a 120 m2 stand. During the three days in which Litexpo takes place, from 23 to 25 September, a Joma team, formed by five people, travelled to Vilnius handling constant visits from potential clients and meeting more than 15 key clients to reach future agreements in this part of Europe. For Litexpo Joma’s aims have been: improve the brand’s image, increase its visibility and presence, attract new clients and retain current ones as well as increasing business ranges.

JOMA USA SUCCESS AT THE WORLD’S MOST IMPORTANT FOOTWEAR FAIR FN Platform is held in Las Vegas, USA. For another year, Joma has come to FN Platform, the main international fair in the world of footwear. FN Platform is held in Las Vegas, United States, where Joma has one of its fastest growing subsidiaries in recent years. FN Platform has brought together the most important shoe brands in the world, so it is a prime showcase for the Spanish label with multiplying business opportunities. Among its objectives, this fair aims to shape the footwear industry and everything forming part of it. The United States has become one of the strategic countries for Joma. Sales growth in this market has increased exponentially so a presence in FN Platform is part of Joma’s strategy to strongly position itself in the American sports and casual shoe sector.

JOMA’S MANAGING DIRECTOR TAKES PART IN SPORT BUSINESS DAY Organised by Diffusion Sport.

JOMA SPONSORS THE INTERNATIONAL CLINIC OF FUTSAL FOOTBALL COACHES IN MILAN

One of the leading magazines for professionals in the Spanish sports market, Diffusion Sport, has held a Sport Business Day conference, aimed at setting up a meeting place for the sports market sector.

Top coaches from around the world have come together in the Italian city.

The major industry players attended Sport Business Day, including Joma Sport, represented by its managing director José Manuel López. López took part in one of the most eagerly awaited round table discussions at Sport Business Day, where providers expressed their opinions and shared their visions for the sector’s future.

More than 125 coaches from around the world met in the Kickoff club in Milan to attend the Futsal Football Clinic, taught by the best coaches in the world. The Clinic was led by José Venancio López Hierro, coach for the Spanish national side and one of the best in the world.

Joma has sponsored the International Clinic of Futsal Coaches held from 24 to 26 June in Milan.

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SOCIAL MEDIA

#ExerciseYourFreedom We have more than 250,000 followers on the social networks and, everyday, the brand becomes better known throughout the world thanks to the work and management of Facebook, Twitter, Instagram, and Youtube.

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SOCIAL MEDIA

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NEWS

Opening of Joma’s new logistics system During 2016 Joma opened a new building at its headquarters in Portillo de Toledo, housing a new, advanced intelligent logistics system. The new machinery aims to streamline the company’s logistics, as well as the storage and customer delivery services. Different robots are responsible for much of the restocking, packaging and order management work which is performed at a much greater speed and with an average error rate of 1%. This new system occupies a surface 100 metres long x 13 metres high x 12 metres deep, a total of 15,600 m3. It stores 32,500 buckets, entirely composed of textiles. Total storage capacity is 2,845 m3 of clothing.

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INTERVIEW “I feel complete professional satisfaction when I see the best athletes in Spain wearing our kits”. Fernando Martin has been working for Joma for over 6 years and has taken part in a wide range of projects relating to textile design, one of the most successful departments. The design of the kits for the Spanish Olympic Committee for the Olympic Games in Rio has been one of his most important professional experiences in 2016. a custom service like the one Joma provided to them in the Olympic village. We changed kit sizings there, provided them with all kinds of information and even assembled a workshop in the Olympic village to make the necessary adjustments to the parade dress for the opening of the games. We received congratulations every day, it was our own, particular gold medal.

“My next big project is Tokyo 2020”.

1. When did you start working for Joma? I've been working for Joma since October 2010, so I have already shared more than six years of my professional life with Joma Sport. 2. What are the main projects in which you've taken part in Joma? As a textile production technician for Joma, I am lucky to be part of all the company’s textile-related projects, from kits for prestigious sports clubs to sportswear collections and the annual kit collection. In addition, in 2015 we began designing the Spanish Olympic Committee collection as well as those for other Committees, one of the most rewarding experiences I've had since working for Joma. 3. For those who don’t know, tell us what you do for Joma. My main job is to link the designs drawn up in the textile department with the manufacture of said items. It is a very time-consuming job and one which is more complicated than it seems. I am responsible for keeping track of samples and carrying out all the necessary corrections to achieve an optimal finished product, which meets the quality standards demanded by a brand like Joma.

4. You've been involved in one of the most important projects undertaken by the company, the design of the collection for the Spanish Olympic Committee Athletes. What was that like? When you start a project of this magnitude at the beginning everything is a bit chaotic, because we had to link designs, fabrics, colours to achieve a clothing set reflecting Joma’s quality and design, along with the character and personality of the Spanish athletes. After a year and a half of work, the entire team taking on this project feels very proud. You feel complete professional satisfaction when you see more than 700 athletes, the best in Spain, wearing your kits.

“We received congratulations every day, it was our own particular gold medal”. 5. During the Olympics you went to Rio to help the athletes and the Spanish delegation with their kits and parade dress. What comments were made to you and what feedback did you bring back to work? In general, the vast majority of Spanish athletes and delegates gave us their trust and positive opinions. One of the most frequently repeated comments is that they had never had

6. What did you feel seeing Joma designs worn by Spanish athletes, many of them genuine icons and idols? It is the best reward you can ever have. To see so many athletes, not only Spanish athletes, because we also took part in the Olympics working for other committees, wearing designs that you've worked on and had high hopes for is a unique and unforgettable sensation.

7. What is your next big project for Joma? I’m really looking forward to beginning work for the Tokyo 2020 Olympic Games, where we will be working with various committees and will see Joma, once again, at the biggest sporting event in the world. 8. What most motivates you to work for this company? The satisfaction of seeing my work reflected and worn by the best national and international athletes.

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