SEVN : Issue 5 by John Walsh

INHALE

>EDITORSLETTER

This issue of SEVN represents a balance of tension and the

search for equilibrium amongst the opposites.

We intend to juxtapose conflicting factors and create a sense of stability amongst the chaos of third year. We have focused on a ‘stress/de-stress’ theme, which represents the opposing extremities we deal with at this stage of our University lives. We are so close to completion, yet we can’t just pack up our pens without finishing what we started. It is at these crucial points in our lives that the practise of ‘fight or flight’ might come into play and the enjoyment of our craft may become lost. The greyscale photography we have used throughout the publication depicts how the contrasting colours of black and white collaborate to form something new. Each section works by addressing two opposites and providing a middle ground between the two. By creating a compromising magazine, we can portray the value of balance.

> (ENTS)

CONT.

CONTRIBUTORS < UNFOCUSEDFOCUS < ACTIONREACTION < FEATURE < DESTABILISESTABILISE < REGRESSIONPROGRESSION < DECEPTIONPERCEPTION < STRESSDE-STRESS <

1-2 3-12 13-22 23-26 27-38 39-46 47-50 51-56

>CONTRIBUTORSISSUE5 RANGE RIGHT < ALEXA HARTLE

WHAT STRESSES ME OUT? Lazy team players, printing problems and tiredness

HOW I DE-STRESS: Watching comedy, having a bath, cycling and swimming.

KERNING CURVE <

JENNIFER HAMBLETON

WHAT STRESSES ME OUT? Having so much work I have to stay up all night (I feel like I’m going to cry/fall over).

HOW I DE-STRESS: Bobbing about at my desk and singing along to... anything! (along with lots of chocolate and diet coke.) What stresses me out: Having so much work I have to stay up

all night (I feel like I’m going to cry/fall over). What helps to de-stress me: Bobbing about at my desk and singing along to... anything! (along with lots of chocolate and diet coke JASON HOWARD

TRACKING <

WHAT STRESSES ME OUT? Public travel (i can’t stand buses), lack of sleep and football.

HOW I DE-STRESS: Going to the cinema and having a good sleep

SLUG <

LEONA BELL

WHAT STRESSES ME OUT? Unclean, messy and unorganised things.

HOW I DE-STRESS: Making lists and watching family guy.

VERTICLE SCALE < CHLOE REED

LEADING < MAX SHKRANDRIJ

SKEW<

SARAH KING

WHAT STRESSES ME OUT?

An unnecessary amount of noise when trying to complete last minute work, when things tend to go wrong just before a deadline.

Not getting enough sleep and having long busy days working the day after.

Messy room, cold showers and the wheel of doom.

HOW I DE-STRESS:

Yoga, wine and watching QI.

HOW I DE-STRESS: Liquid , drum and bass music and cooking.

HOW I DE-STRESS: Make lists, take myself off to a quiet room and listen to my ipod, a shopping trip and if all else fails a nice glass of wine.

THE TRAINER < SALLY JACKSON

WHAT STRESSES ME OUT? MYSELF! I’m incredibly forgetful, Yes I have the memory retention of a fish egg! Treasure hunting for keys, mobiles or anything that you may believe of considerable importance is my talent, infact I’ve got it down to a fine art. I have an almost superhuman ability to turn a place upside down.

HOW I DE-STRESS: Kicking back with old films, starry nights, disco, neon, bypasses, pylons, punching big pads, farm life, bleeps buzzes and whirrs, fish eye lenses, geeking out on my console and cooking.

FOCUS IS ABOUT THE STUDENTS INITIAL INTENTIONS FOR A PROJECT. UNFOCUSED IS THE DIFFICULTIES STUDENT HAVE ENCOUNTERED CHOOSING THE BEST DIRECTION TO TAKE THEIR PROJECT.

> FOCUS

UNFOCUSED >

>LISABARLOW <

The brief was to design a product or service that would help a person persons who had become suddenly dependant within the home.still to get her work.

For me, the biggest challenge within a project is cracking the concept. I think if you have a solid concept that you fully understand then creating a graphic answer to the problem becomes much easier. This project required quite an in-depth concept that, disregarding the cost, would work within todayâ&#x20AC;&#x2122;s society. I found I had to imagine what my concerns would be if I had become suddenly dependant and from there what would solve those issues. I chose this brief as my grandma is extremely dependant upon the family. She has lost all independence and â&#x20AC;&#x2DC;Jack of all tradesâ&#x20AC;&#x2122; was a fictional way in which to give her her life back.

>KATIEHILTON <

I aim to re-designing the cover art for a selection of books from my collection. I’m choosing books I already know and love as I feel I will be able to create much more appropriate and engaging designs.

I was certain of the imagery I was using on the cover of ‘One Flew Over the Cuckoo’s Nest’ but was struggling with the type. I was torn between a big, bold layout and a more subtle one. I eventually went with the more subtle version as it let the whole cover become a bit more mysterious.

>CHANTELLEKING <

1I am setting myself 2 briefs, to test my time management and to also set myself the challenge of completing the briefs with a short amount of time. The main brief asked for a typographic response, and this will be my first direction, but I would like to use imagery aswell. I would also like to turn it into some

For the main brief, I had the option of creating my publication as a digital or print version. Whilst trying the print version, I found it increasingly difficult to create, as the content I was using was from an online source, which included videoâ&#x20AC;&#x2122;s and audio. Trying to create a print version with the same effect as an online presence was becoming frustrating to say the least. The second root was possibly making the publication digital. This had its own struggles, as I am not very familiar with creating interactive pdfâ&#x20AC;&#x2122;s or using digital publishing suites to create publications.

>ARIJANABURNS

The brief I chose was to design album artwork and illustrations for a music video for an artist called Franco and the Dreadnought. I was going to design the album the way the artist wanted. However, I chose to design the artwork for myself.

The artist knew what he wanted and there was no concept behind it, so I decided to go down a different route and come up with a strong concept on which I could base my designs on. Im still in the process of finishing this brief off, so we will see if the artist himself likes the work or if he chooses the straight forward designs instead. My struggle was not being able to design what the artist wanted because there was no concept or depth to it.

>CHLOEREED <

For this brief I have decided not to go with an existing brief and to write one of my own instead. I want to be able to explore myself as a designer and do something I am really passionate about. I am really interested in branding and so I am going to have a go at branding my own chocolate shop.

After getting conflicting feedback from tutors I didnâ&#x20AC;&#x2122;t know which way to take the idea. I had initially set out to have it quite simplistic but some tutors seemed to thing it would work better with on it. I was unsure of which way to go then as I wanted to keep it clean and simple and the ideaâ&#x20AC;&#x2122;s they suggested would move me away from this. Ill have to find a middle ground I think.

>LAURASTANWORTH <

IÂ have decided to create a new restaurant/food chain. I intend to choose an area of the market where a new proposition could be made, and create the new destination place that people want to eat in, acting as a designer, but also really as the store owner, thinking how the restaurant will work/ what it will include. I then want to create the identity, menu and food packaging, web pages and depending on time, potentially promotional events/ campaigns.

Because this wasnâ&#x20AC;&#x2122;t a set brief, I struggled in deciding on what the fast food chain would actually be; what food it would include, its audience, name, and personality. When I finally decided it would be all about Pies, I still hadnâ&#x20AC;&#x2122;t decided on its name or any of those other factors, but instead jumped straight into designing logos for three routes, not knowing which I would choose. This was definitely not the best way to do this as I wasted a lot of time, and I learnt from this to define

>CATHERINEBENNETT <

I want to be more experimental with my work and push my boundaries. I want to think outside the box as my work is often ‘safe.’ I also want to create my own type to go with the campaign.

I found that throughout my work I didn’t know which direction to take the theme. I had a lot of contrasting styles, and even when I had picked the ‘fun fair’ theme it was really difficult because of the level of detail. One of my main struggles for 3.3 was typography. I rarely focus on typographic work so this was a challenge. It was quite dfficult to arrange such detailed, old fonts into a well constructed manner, without the designs looking to ‘heavy.’

>LEONABELL <

Make rain attractive. Create a campaign for foreign visitors coming to the uk Don’t be sarcastic rain can be beautiful, useful or romantic.

I struggled with an initial idea until ‘better when wet’, then went in 2 directions. 1st looking at making rain desirable- 2012 drought, the uk needs rain. And the 2nd what is ‘British’ and how rain helps us maintain ‘Britishness’ -British cider, cream tea, festivals. Creating patriotism with 2012 olympics, jubilee etc

ACTION

REACTION

ACTION IS A EXPLANATION OF THE PROCESS WHICH EACH STUDENT HAS UNDERTAKEN. REACTION IS THEIR21FINAL PIECE FOR A COMPLETED PROJECT.

CATHERINE BENNETT <

This is the ‘Little White Lies’ brief, focusing on the film, ‘Woman In Black.’ Throughout this brief I have tried to focus on the word ‘fear’ by creating images and typography that are distorted, whilst remaining dark and grungy to link to that era. I have been completely experimental throughout this project because I wanted to create outcomes that I do not usually produce. I rarely do editorial/magazine work so using illustration and editorial has been a fun challenge.

First Issue “Dusk ‘ti photo shoots with light and dark.This into a digital ipad a I created many but imagery and swipe photography blogs of the models being project and I will b

CLARE MERRICK <

SARAH KING <

My Brief was to design promotional work for a new Manchester based clothing company called ‘Mind Ink’. The idea was to attract and inspire the audience without giving too much away. The company don’t just want to sell clothes but also encourage artists and creators to share their work. The vision isn’t just about the clothes; it’s a feeling, a genre and a movement. It’s all about freedom of thought and expression. I have produced a look-book/fanzine and a selection of different leaflets to represent the artistic nature of the company. My aim was to produce work that would portray the creative vibe of Mind Ink, yet also intrigue the audience and compel curiosity.

il Dawn”, playing with the theme of light. I created two two separate models, “dusk” and “dawn” contrasting s was then put into editorial layout, and then made app,using inDesign. Using the imagery as inspiration ttons,viewing the shoot in different ways,with hidden action buttons. I also placed in links to my design and and videos of behind the scenes of the make up of both g prepaired for their shoots. It was a really enjoyable be creating a second issue of DUSK with a new theme.

>BRANDINGWORK ALEXA HARTLE < Live brief: create a brand identity, logo design and 8 different flavour crisp packet designs for the clients ‘Barrow Boy’ crisps. Ensure the brand stands out from all other competitors in the handcooked crisps market. Traditional yet fresh take on handcooked crisps. Designs based upon the old Barrow Boys’ wheel carts, from which they sold fruit and vegetables on the streets of London. Creation of the apt tagline ‘Right up your street’. Designs: Four different logos for various branding purposes such as bag design, P.O.S., website, stationery and 8 flavour bag designs. These will eventually be manufactured onto brown paper bag material with the crisps inside in a clear plastic bag.

KATIE HILTON <

For project 3.4 I created the identity, packaging and website for a dessert company specializing in highly designed baked goods. I wanted the identity to reflect the elegance of the 1920s art deco style but brought it up to date with fresh colours and photography. The name, ‘Julep’, was derived from a popular cocktail of the 1920s,

LAURA STANWORTH <

For this project, I created a new pie fast food chain called ‘PI’, an outlet whose flagship store will be situated in the business/financial district of Manchester, Spinningfields, and positioned as the new lunchtime destination for business men and women. Pi sells premium pies and pastry products for the mass market, combining a maths theme within the branding to have a fun, unique angle and be appropriate to the audience in that area.

SAM HALL <

Digital information presented in this map format is intended to push the viewer to explore the internet in the same way they would the real world. Tying the content in with contemporary explorations, such as Mars missions, ensures that Internet Explorer 9 is positioned at the forefront of web browsers. The title ‘Drift’ is derived from The Situationists and the theory of the derive - which is a method of exploring a city, again creating a strong bond between the internet and reality. The five principles of ‘Drift’ aim to break through the layer of ‘content bubbling’ based browsing, which we find ourselves surrounded.

>PUBLICATIONWORK

CHANTELLE KING <

100 things you didn’t know last year, is my final title for my digital publication. After watching many tutorials and reading many blogs, I finally learnt the skills needed to make my publication readable on an ipad, iphone or android device. Using Adobe’s Digital Publishing Suite to create the publication. Initially I had created a print version in Indesign and then had to transfer it into a web based design format. The cover of the publication acts as a the navigation for the publication, the user taps one of the icons, which leads to the corresponding article. I had alot of ups and downs trying to create this, as it was an unfamiliar experience using this new software in Indesign, there were times when a section wasn’t working how I wanted it to, which left me feeling very frustrated and deflated at times. It is still a work in progress, but I am happy with the outcome.

EMMA LACEY <

An auction catalogue inspired by the term ‘third culture kid’: a person who has grown up in a culture outside of their parents’ or their passport’s culture. The catalogue depicts typically ordinary British objects that can be seen as rare, and even mythical in the Middle East.

>PHOTOGRAPHYWORK

ALEXA HARTLE <

Photography work from 3.4 Brief: Create a series of theatre posters based upon research into theatre playwrights that centre around a theme. Define a narrative which ties 4-5 plays together and represent these as a series of art directed experimental photographs which represent each play but also are unified as a series. Response:A contemporary interpretation of 5 plays from the 1960s ‘Theatre of the Absurd’. Each play is represented by ‘a household object from modern everyday life’ as a metaphor for the absurdists take, on people becoming ‘stuck in life’. Use of overlayed colours to present layers of meaning within the plays.

LEONA BELL <

The brief was to ‘fix’ the fact research shows that the new ‘SMS’ generation has the worst spelling/language/grammar seen in years. I went a step further and with art directed photographs created a series of CSI style scenes showing the death of letters which are missing from everyday texts, such as vowels.

>FEAT URE

> >

>NOTNOW.COLLECTIVEWORK ADAM

DAN JOHNSTON <

‘We Let You Down’ was a project from Not Now in which each member of the collective were given a disposable camera and 24 hours to document their time. The disposable findings revealed an element of beauty sided with decay through the city of Manchester. These findings were produced into a limited run of zines that were given out across the city.

We then put this into an exhibition space, showcasing all the photographs taken aswell as a range of graphic responses to the imagery. We are going to jump straight into the deep end and set up as a creative collective post university, continuing to complete self set experimental projects alongside exciting client based work, always aiming to make each project bigger, bolder and more ambitious. Eyes peeled. http://notbloggs.tumblr.com/

‘WE LET YOU DOW

GRIFFITHS <

NICHOLAS HANDLEY <

ZAC CROMPTON <

SAM HALL <

WN’ >

STABILIZE/ DESTABILIZE- BEING STABLE AND THROWN OFF COURSE GO HAND IN HAND IN THIS INDUSTRY.

THE UNREST IS WHAT MAKES DESIGN CHANGE AND MOVE ON A CONSTANT BASIS. THIS SECTION SHOWCASES THE OPPOSING FACTORS OF DESIGNERS WHO HAVE BEEN IN THE BUSINESS FOR YEARS, AND THE NEW EMERGING DESIGNERS OF THE FUTURE.

S TA B A L I S E

DESTABL >

>D&ADLECTURE

ERIK KESSELS

One job he did was to set up a nude photography exhibition. However it was all set up via Flikr. In 24 hours he was given 950,000 photographs . This stems from his love of amateur photography as it is open to mistakes and brings the naïvety a professional photographer cannot recreate.

His book ‘Wonder’ ventures into the printing and camera mistakes of amateur photography That he cannot believe would have been put in the rubbish. As well as amateur photography Kessels loves to bring humour into his work. His book ‘2 kilos’ which weighed exactly 2 kilos showed this humour perfectly. ‘The trouble with working with agencies is that you have to compromise... Advertising is full of cliches’ and the way Kessels likes to do things is to find a way around these cliches.

“IT’S NOT US, IT’S YOU!” ERIK KESSELS WAS TOLD MANY TIMES BY MANY DIFFERENT AGENCIES THAT HEWAS‘NOTWHAT THEYWERE LOOKING FOR’ AND ‘TOO MUCH OF AN INDIVIDUAL FOR THIS AGENCY.’THESE WORDS WERE NOT UNFOUNDED AS HE TURNED UP TO ONE AGENCY IN A CHICKEN COSTUME, ONLY TO BE FIRED TWO WEEKS LATER.

However, even when you work for yourself, ‘everything is still a constant battle with clients.’ But in fifteen years Kessels stated that her has never sent out a piece of work that he has hated. Kessels then ended the talk by giving the audience food for thought. ‘No one has natural talent. It takes time to develop strength and confidence in your area.’ However, he believes that you can’t always maintain the quality of work you want. You will always have to either compromise or sacrifice originality.

Kessels then found his place as an individual a he set up workshop in a Church in Amsterdam and stayed there for twelve years. He also has a gallery and shop in London and enticed the people in with free beer.

He believes that having an idea doesn’t have to be expensive ‘it can cost $300 or $30million...and jobs can go in all kinds of directions’.

>D&ADLECTURE(CONT.)

HANSBRINKER BUDGET HOSTEL

This is a hostel with a sense of humour and staying there provided one of the best laughs I’ve had in ages. It’s on a great road, check out the camp cafe for a pre-dinner drink and don’t miss the little bar opposite it does some good cocktails. My 4 travelling pals and I camped it up in the Brinker for 2 nights and loved every minute of it, from the crazy-cavern basement club to the free jam and bread breakfast. If you’ve been on the Hans Brinker website you’re probably scared to death at the horrors that await you (i.e. a woman lying face down in your bath). Don’t worry, although this is the hostel’s official web page it’s all a big joke - they even sell the comedy postcards at reception. The staff were friendly, the beds were comfy, and we felt quite safe there (so safe we had to ask Jeff to open our luggage lock!). It’s a place for party chimps who like to monkey around, and there’s always something happening at all hours of the day and night, often very loud but I don’t think sleep is top of your to-do list in Amsterdam. As for christening it the Hans Stinker, I’m starting to think it was our bowels rather than the hostel as the smell followed us round amsterdam (mainly in the Benifer form).

SOME OF OUR STUDENTS UNDERTOOK ERIK’S ‘RAIN BRIEF’ AS PART OF HIS LECTURE SERIES... Brief: “it always rains in your country. Make a poster for visitors to the uk explaining why it is so attractive don’t be sarcastic. After all rain can be romantic, useful or beautiful.”

LEONA BELL < REBECCA MCDOWELL <

NICK YATES <

ERIK KESSELS ‘RAIN BRIEF’

>D&ADBRIEF

AMY MURPHY <

CHANTELLE KING <

YAZMIN BROOKS <

>2DAYWORKSHOP

VAUGHAN OLIVER

> > > > > >

BRIEF- CREATE A MAGAZINE TO ELEVATE THE BANAL. TAKE THE EVERYDAY, THE REGULAR, THE HUMDRUM AND MAKE IT EXTRODINARY.

50 YELLOW MEN Between the three of them, one thing united them. Their love of small yellow lego men. This joint collection of 50 men created this tongue in cheek look at them in all their glory. JONATHAN BUSCHENFELD< NICK YATES< SALLY JACKSON<

DISCARD Discarded pieces from workshops all over the university contributed to this group of stunningly art directed photography CARYS COLLARD< CATHERINE BENNETT< KATY HILTON<

>2DAYWORKSHOP

TOILET PAPER We wanted to make people think twice about something they use everyday. By carefully cropping photos of toilet paper we managed to make them look delicate and beautiful. BEKKI GUYATT< CHANTELLE KING< LISA BARLOW<

PLUCK BOOK This zine is an juxtaposition of death and craft in relation to birds and looked at the feathers of the bird and how craft and death can be inextricably linked. LEONA BELL< YAZMIN BROOKS< ZOEY BROWN<

REGRESSION

PROGRESSION IS HOW DESIGNERS HAVE LEARNT TO MOVE FORWARD UNDER PRESSURE. REGRESSION IS HOW DESIGNERS HAVE LEARNT TO DEAL WITH SETBACKS AND CREATIVE BLOCK.

PROGRESSION

>INTERVIEW

VAUGHAN OLIVER HOW DO YOU DEAL WITH SETBACKS DURING PROJECTS YOUR STRUGGLING WITH? When it comes to set backs, I curse and swear and think the client’s a fool. But after a minute I collect myself and take it on the chin. For me its all about making the client happen. One of the main set backs to me is when client’s aren’t being adventurous. Not many people are willing to do that, it’s very disappointing, as i always want to work differently and go in new directions.

USING AN EXAMPLE HOW DO YOU WORK UNDER PRESSURE WITHIN YOUR WORKING ENVIROMENT? I swallow my pride and get on with it. A few weeks ago i was working with two clients Scott Walker and TV on the radio, the project lasted 3 months instead of the usual 4-6 weeks. I was feeling the pressure here, it was really hard work, they had me concerned and I had to use my years of experience. The problem was, one art director took over another and the whole project had to be restarted, leading to more problems such as having to ask the record label for a budget increase. I feel pressure the whole time, I don’t see this as a bad thing though, I feel very keen to please the client, tailoring everything to the individual. It pays to keep talking to the client throughout the process.(however going off on a tangent and surprising the client can also be a nice tactic, that is if you are confident with the idea and it wont take up too much time and effort).

WHEN EXPERIENCING A CREATIVE BLOCK WHERE DO YOU FIND INSPIRATION? When experiancing a creative block I walk away from the project. Just get away from it. Inspiration just happens, whether you’re in the shower or walking down the street.

HOW HAVE YOU OVERCOME PRESSURE WHEN DEALING WITH CLIENTS? I enjoy the pressure of the deadline, although I am always nervous before the presentation. This is more because i underestimate my ideas but i am always confident about presenting though. Pressure to me means too many ideas at once. This can be a failing as it makes it hard for the client too decide. It is your job to make it easy for them and get the job done.

> >

>INTERVIEW

DAVID KIRKWOOD PLEASE STATE A BRIEF ACCOUNT OF HOW YOUR CAREER HAS PROGRESSED OVER THE YEARS? I started in London with Peter Leonard Assoc and Cartlidge Levene, moved back up North freelanced and lectured then spent 15 years at Walsh Simmons then freelancing again via Creative Lancashire who I still do bits and pieces for. So: pure design, marketing, management, online, consultancy.

HOW DO YOU DEAL WITH SETBACKS DURING PROJECTS YOUR STRUGGLING WITH? Honesty and no ego. The brief is all important because that contains the project scope, key stakeholders aims and objectives so I’ll always go back to the brief.

USING AN EXAMPLE HOW DO YOU WORK UNDER PRESSURE WITHIN YOUR WORKING ENVIRONMENT? www.3hundredand65.co.uk is making me time poor this year so I work hard in the early morning when I’m fresh. I walk my dogs to de-stress and limit coffee to one a day.

HOW HAVE YOU OVERCOME PRESSURE WHEN DEALING WITH CLIENTS? Written careful, inclusive and well researched briefs. Honesty, openness and respect. Suspend ego. Ultimately if the relationship isn’t working leave the relationship.

WHEN EXPERIENCING A CREATIVE BLOCK WHERE DO YOU FIND INSPIRATION? I have a developed a system that completely eradicates creative block. If I start to answer this question I’ll end up divulging it. So I’ll just say a long walk’ although that’s only partly true.

>INTERVIEW

ZOE HITCHEN

PLEASE STATE A BRIEF ACCOUNT OF HOW YOUR CAREER HAS PROGRESSED OVER THE YEARS? Fashion Filmmaker, Director and Photographer, I studied BA (Hons) Design and Art Direction at Manchester Metropolitan University, I was introduced to Creative Director Malcolm Garrett and began my career in London on graduating. I then went on to become First Assistant to Photographer Nick Knight and collaborated on films for his website, SHOWstudio.com. In 2012 I was selected by photographer Rankin to feature as part of ‘Dig The New Breed’ of Fashion Filmmakers exhibition at his Annroy Gallery, London and her film for Haute Coiffeur ‘Charlie le Mindu’ was premiered at Le Trianon during Paris Fashion Week this year. My film has been selected for first international fashion film festival in La Jolla, California this year. I also act as a Contributing Editor to Hungry Eye Magazine.

HOW DO YOU DEAL WITH SETBACKS DURING PROJECTS YOUR STRUGGLING WITH? It depends on what kind of setbacks, and from my experience those can range from, personal setbacks, you could be ill and still have to work, you could have had equipment not delivered, a light might break, your computer might shut down and lose your work you hadn’t saved.... I could go on. I think dealing with setbacks is part of daily life and undoubtedly will cross over into your job too. Deal with them with positively, rather than thinking, this is a disaster, just think how can i can fix this right now. Use your initiative! Keep calm, the expression ‘blind panic’ comes to mind. Panic and you want be able to see how to resolve your problem!

USING AN EXAMPLE HOW DO YOU WORK UNDER PRESSURE WITHIN YOUR WORKING ENVIRONMENT? When working for Nick Knight as first assistant, was probably the most pressured working environment. I was responsible for the entire shoot, so it rested on my shoulders to make sure nothing went wrong. I think I like working under pressure, it brings out the best and most passionate side of my character. Working under pressure is something you either thrive off or not.

HOW HAVE YOU OVERCOME PRESSURE WHEN DEALING WITH CLIENTS?

For me the important thing is to keep composure and calm control, then you can get the best out of your team. Making other people around you at ease if you are in charge, will create a better working atmosphere. Then after, you must take time to rest and recoup. These pressures will take energy away from you, and you must restore it back to normal afterwards.

Inspiration and beauty is EVERYWHERE, but sometimes we can’t see it. I must clear my mind in order to ‘see’ better. I always find going for a simple walk on my own helps! It can vary, I love going on train journeys back home to Manchester from London, then running around the Pennine moors with my dog. Over summer, I find inspiration by turning my phone and computer off and going to a remote place in the Scottish Highlands.

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PERCE DECEP

DECEPTION/PERCEPTION: THIS SECTION FOCUSES

S ON PRECONCEPTIONS AND REALITIES.

EPTION PTION

>WORKEXPERIENCE MAX SHKANDRIJ< During the end of my first term of 3rd year, I was approached by a DJ and Psytrance producer (short for Psychedelic trance) known as Insomniscene. As a graduate of Salford University with a degree in Music Production, he was looking to set up a small electronic record label under the name of Manelec, and needed to create a brand, a logo and have some artwork designs for album covers. After exchanging some emails, we decided to meet up and discuss how a starting point. Because he had no initial ideas of how he wanted the logo to look, this was to be my first hurdle. My preconceptions of not having a particular rule to follow when it comes to design is that I can be free to express my personal ideas without any boundaries. This leaves me with plenty of choices when it comes to colour, dimensions etc, and I can write my own guidelines. However, the reality of not having set ideas already in place means I ultimately may create something which the client is not happy with, and could prove difficult to please if they have no concept already in place. Fortunately, he liked the design I put forward for the logo. Before I undertook this brief, I underestimated how difficult communicating ideas is through using emails, phonecalls etc. I learnt that unless I meet a client face to face, it is not easy to communicate solely through text messages and so on. It is difficult to explain what I am doing and put across my thought process, as well as understand feedback I’ve received. Another thing which I underestimated during this brief is time. Although there was no fixed deadline, Chorlton Arts Festival had agreed to provide a space for a event to promote the label. However, this would take place on May 27th. Being so close to university deadlines, we didn’t want to rush in order to have everything finished on time. We originally agreed to take part in the festival, however eventually agreed there would be other opportunities for an event, and decided to postpone it until another date. Because I had never branded a label, I initially thought it would be easier then expected, mostly because I had a lot of ideas running through my head. It soon became apparent, however, that because I’d never even heard of Psytrance before this, let alone listen to it, coming up with a concept for a type of music that I do not understand proved very difficult. For instance, creating designs for a rock label would be much different that for an electronic record label. I wanted the designs to reflect the sounds produced. I overcame this hurdle by listening to some of Insomniscene’s music, to inspire me, and help me understand it. Overall my initial perceptions differed greatly to how this brief actually turned out. I learnt preparation, understanding and communicating in person with a client is key to successful design.

STR DE-ST

DISTRESS/DE-STRESS: THIS SECTION FOCUSES ON THE ‘DE-STRESS’ SIDE OF THINGS- SEEKING TIPS FROM

THE PROFESSIONALS, AS WELL AS LOOKING AT UPCOMING EVENTS TO TAKE YOUR MIND OFF IT ALL.

RESS TRESS

>THINGSTODE-STRESS

4 Apr9 Sept Damien Hirst. -at Tate Modern

12 May30 Sept Tatton park biennial 2012

1 Jun10 Jul Subversion. -as Cornerhouse.

2 Jun16 Sept We Face Forward: Art from West Africa today. -at The Whitworth art gallery.

23 Jun16 Sept Stanya Kahn: It’s cool, I’m good. -at Cornerhouse. (Artist’s tour 23 June 14:00- 15:00).

23 June Film maker Q&A- The UK premiere of; ‘The Creator’ 18:30.

15 Sept25 Nov Liverpool biennial 2012.

>TOPTENDE-STRESSTIPS

Emergency remedy is Acupuncture. Every day remedy is humour.

-VAUGHAN OLIVER

Perhaps the most healthy is the sauna. I find I canâ&#x20AC;&#x2122;t think about anything after about 10 minutes in there except the heat and the smell.

-DAVID CROW

My top tip; in fact my only tip, is to go running!

-STEPHEN RAW

SHOUTING AT PEOPLE!

-JOHNNY HARDSTAFF

I go running or cycling then read. Very normal things to do but they do work.

Cat, book, drink for me.

-CLINTON CAHILL

-JONATHAN BARNBROOK

I sit on the couch in just my underpants.

Really simple... I run! Sometimes a very long way!!

-GRAHAM JONES

-LIZ WHEELDON-WYATT

- Making lists always helps. - a walk/a bike ride - talking it through - going for a beer -remembering thereâ&#x20AC;&#x2122;s always 24 hours in a day

I like to do something else.

-DR. ME

-BRENDAN DAWES

e.g. tinkering with my Makerbot 3D printer, or watching films with no iphone near by.

REMEMBER TO

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EXHALE

> H T I W

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