CC3 Key Messages Revised 11/2/01
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This document contains key messaging for CC3. The key messages are separated into sections, “transitional” and “core.” The transitional messages are designed to help you discuss the new corporate name and identity with customers and prospects, while the core messages are more enduring in nature.
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Please note that the name of the company is CC3, not “communication concepts,” despite the fact that “communication concepts” does appear in the logo in order to maintain a link to our past and ease our transition to the new name.
! Transitional Messages !
“5 To the Power of 3” represents the fact that five separate companies have been integrated into a new, single entity, CC3. The number 3 focuses on the company’s ability to deliver services in the areas of Campaign Planning, Campaign Execution and Continuity/Loyalty Campaigns.
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The name CC3 also communicates that, while the company is focused on clients’ needs, it is leveraging the power of its past. The “CC” reflects the five companies that existed prior to integration, all of which contained the word “communication” or “concepts” within their names.
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The circular graphic (also known as the “landmine” or “birthday cake”) represents the fact that CC3 works with clients employing either an acquisition or retention strategy (or both), then enables clients to access our services through one or more areas of business (planning, execution, continuity/loyalty). We then work with our clients to decide whether the message is delivered through offline or online methods, or a combination of both.
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The 3 in CC3 also represents our approach to customer satisfaction and service: providing clients with a 3-person team comprised of individuals from sales, customer service and operations, accessed through a single point of contact. The 3 also represents the company’s three decades of experience in the direct marketing industry, from its beginnings in the early 1970s.
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By integrating CC3 business units, we have at our command more than 500,000 square feet of east and west coast production capacity. Our operations feature more than 50 laser printers, 100 inserters, and six- and ten-color web/litho capabilities. Our technology infrastructure includes mainframe, server and Web-based platforms, Web-based workflow tools, and state-of-the-art call centers that offer Web connectivity and VoIP. Our facilities
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and equipment are capable of producing and distributing more than one billion pieces per year.
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! Core Messages !
CC3 is a leading single-source provider of both traditional and online direct marketing services, offering comprehensive capabilities in the areas of campaign planning, campaign execution and continuity/loyalty campaigns for corporate, nonprofit, government and agency marketers. CC3’s intelligent, focused and integrated direct marketing services address all stages of successful campaigns, including targeting, customer acquisition, relationship management and customer retention – all tailored to achieve each client’s current and emerging goals.
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The company’s services include end-to-end marketing database design and management, direct mail and e-mail marketing, fulfillment and e-fulfillment, list management / brokerage, statement processing, materials management, inbound/outbound call center capabilities and print-to-mail disaster recovery services that meet the needs of a wide array of industries and categories.
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Recognizing that direct marketing’s future must address both traditional and evolving multi-media communications channels, CC3 is taking a leadership role in developing convergence strategies that blend proven offline tactics with effective online methods.
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The company’s technology focus is based on a commitment to acquiring and developing tools that reduce customers’ direct marketing costs and improve project cycle times. For example, CC3’s Web-based workflow management tools have reduced costs and improved operational processes, quality control and overall service to our clients.
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Our three-pronged strategic approach, the result of extensive client-focused research and industry analysis, enables clients to integrate services into unique and fully customized direct marketing campaigns.
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CC3 has successfully blended expert talent and technology investments to address complex client challenges with leading-edge solutions. CC3’s connectivity solutions ensure that customers are as close to their data/information as they are to their pc.
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CC3’s sophisticated and proven targeting and personalization services maximize clients’ return on investment and campaign results.
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CC3’s commitment to customers is evident in its attention to providing the utmost quality, flexibility and responsiveness.
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CC3’s dedicated, stable and team-oriented workforce boasts some of the longest tenure rates among direct marketing companies today. A full 55 percent of our workforce has been employed by the company for more than five years. c:/files/cci/revised messages 11-2.doc
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CC3’s ability to integrate Internet-based technologies with traditional ones enables it to stand out from other direct marketing services companies.
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