Ultimate Client Relationship Win In Real Estate

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Most business philosophies are an approach to work. Ultimate Client Relationship® (UCR) is a timeless approach to success.

The UCR mission is to serve and care for the real estate needs of each individual client, resulting in strong and meaningful relationships. UCR then acts as the bridge to our statements: “Powerful Businesses and Inspired Lives” and “Living life as a Contribution®.” A strong and positive mindset, along with mastery of real estate skills with authentic, enthusiastic engagement, creates an experience that cannot be commoditized. This is why UCR goes beyond CRM. CRM is simply using campaigns or items of value to help the broker remain “top of mind” with the client. UCR is about being in relationship so that the clients remain “top of mind” to the broker. UCR helps brokers, owners, office leaders, and support team members connect the dots with the tools, technology, and tactics needed to deepen this relationship. This includes: n

Your beliefs and values about life and work determine how you interpret situations. A positive mindset sets the stage for any situation, how you interpret, react and move forward. UCR starts with a positive mindset.


Expertise in listing presentation, buyer presentation, sharing relevant articles, a keen sense of market and community knowledge, and focusing on areas of specialty.


Finding creative ways to engage with clients: face-to-face, voice-to-voice, social media, handwritten note cards, text messages, campaigns/CRM, client-engagement parties, and open houses.


Mastering JLS tools and technology such as Property Tracker®, MarketInsights™, the John L. Scott GPS Home Search App, Trendgraphix, Seller Listing Launch® and MyDesk.


Win in Real Estate | John L. Scott Ultimate Client Relationship®

We believe the future of John L. Scott will be founded on Ultimate Client Relationship®. We are committed to living out these values in our daily activities through the care and transactional excellence that is given to each client.