4/16/2012
Average Daily Rates
Three Year ADR Sun
Mon
Tue
Wed
Thu
Fri
Sat
Total Year
Mar 09 - Feb 10
69.31
79.26
81.30
80.86
76.72
72.53
73.48
76.69
Mar 10 - Feb 11
69.05
77.35
79.56
79.38
76.20
72.09
72.49
75.61
Mar 11 - Feb 12
70.67
80.92
83.51
83.14
79.88
75.73
75.63
79.12
69.72
79.21
81.54
81.21
77.71
73.52
73.91
77.21
Total 3 Year
Within the three year study of the Average Daily Rate (ADR) for in the selected zip codes has been steadily increasing since 2009 up to $77.21. That is an increase of $2.52 per daily rate with Tuesday, Wednesday, and Thursday showing the strongest gains which indicate a return to business travel.
Although the three-year ADR study appears positive, the ADR has not returned to 2007-08 levels. The 2011 ADR was $78.71 which is still down from the 2008 ADR level of $83.95 (-$5.24). The early returns from 2012 indicate that the year will still not match 2007-08 levels but will be a continued improvement over 2009-2011 figures.
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