Using Your PayPal Account Profile Tailoring the Checkout Experience
7
Overriding Co-Branding Options on Individual Payment Buttons You can specify variables in the HTML code of payment buttons to override specific cobranding options. These customizing of payment page variables override page styles set in your account profile or set with the page_style variable. The customizing of payment page variables take precedence in the following order: TABLE 7.1 Order of Page Style Variables Custom Option
Description
1
Customizing of Payment Page Variables on Individual Buttons
See Table A.8, “HTML Variables for Displaying PayPal Checkout Pages,� on page 358.
2
Page Style Variable on Individual Buttons
With the page_style variable, you can specify a page style on individual payment buttons that overrides any page styles set in your account profile.
3
Primary Page Style in Account Profile
You can create and set the primary style in your account profile.
4
Default PayPal Page Style in Account Profile
The default page style used when an alternative is not selected and designated as primary.
Tailoring the Checkout Experience Use any of these settings in your account profile to tailor the checkout experience for people who pay with Website Payments Standard: z
Auto Return
z
Getting Contact Telephone Numbers
z
PayPal Account Optional
Auto Return With Auto Return for Website Payments Standard, you can avoid making people click a button to return to your website after they complete their payments with PayPal. Auto Return applies to all Website Payments Standards payment buttons, including Buy Now, Shopping Cart, Subscription, Gift Certificate, and Donate buttons. What Payers See with Auto Return On
With Auto Return on, instead of having to click a button on the payment confirmation page, payers see an alternative payment confirmation page for a few seconds before PayPal returns them automatically to your website.
Website Payments Standard Integration Guide
September 2008
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