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KEY TAKEAWAYS Most competitors use Facebook for promotional purposes Different tones and types of content illicit different responses o “Artsy” product shots and funny wording see more likes/shares o Marketing messages less popular People are content curators o Desirable posts can be social currency for consumers Engagement/customer service not a priority for most brands
Strengths: • Reach: More than 21,000,000 fans and COUNTING • Many posts are being shared by thousands of people • Potential for unmatched customer service with “Contact Us” application test • Post frequency o Not too much, not too little
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