march 2013 edgarsclub.co.za
club the â€˜style at any ageâ€™ issue march 2013
find out how to earn your points
Look fabulous whatever your age
decades of style
smart shopping p74
Six modern classics that you simply have to have
smart looking p58
Should your make-up act your age?
Inside story meet the edgars buyers behind your favourite fashion brands
in selected stores
recently started sliding down the slippery slope that’s the wrong side of 35. Not an easy thing when you still feel 18 years old. But when I think about it rationally, I have aged. Let’s face it, one husband, two kids, a mortgage and ‘big job’ later, life can be a serious business that is more demanding than carefree. Still, I look up to women who, no matter how old they are, are young at heart and mind. This sense of stylish exuberance is often most evident in the way they portray themselves to the world, whether it’s as subtle as a quirky print or cheerful handbag, or as statement-making as 91-year-old Iris Apfel’s outrageous ensemble on the cover of Dazed & Confused magazine. I hope that I am able to embrace ageing as happily as these women, who celebrate that with maturity comes the ability to shrug off social pressure around what is, and isn’t, fashionably acceptable. Travel this journey with Club this month as we explore style at every age, from our young and sexy cover girl, Ines, who struts her stuff in a Free 2BU peplum dress to our take on giving timeless pieces a fresh spin in our Kelso editorial, page 74. We also bring you make-up tips for the older woman and two writers battle it out as they debate whether style should always be age-appropriate. No matter how ‘young at heart’ you are, as always, happy shopping!
, and rry this season be s g in th l al g I’m embracin e interesting neckline of this really like how ths drama to a simple shift. d Kelso dress ad
Email me at firstname.lastname@example.org
THE NEW AGE COVER GIRL ANGELA LANSBURY
My childhood TV heroine, I’m in love with Angela, reborn as The Gentlewoman’s cover girl, aged 87.
At 69, she’s proof that sex appeal isn’t solely the domain of teenagers.
Lauren with Stella y McCartne
This quirky nonagenarian is unapologetically fashionable. I hope I’m as cool a granny!
EDITOR’S PORTRAIT: DEWALD DANIELS AT AGENCYBOOK. STYLIST: CANDICE ROBINSON. HAIR AND MAKE-UP: LOUISE AT INFIDELS. ADDITIONAL PHOTOGRAPHY: GALLO IMAGES/GETTY IMAGES.
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we’ve got mail
PRIZE LETTER I’d just like to say how pleasantly surprised I’ve been by Edgars Club magazine. I immigrated to South Africa from Australia nine months ago and initially believed that SA is a bit behind the times. But I take my hat off to you, Edgars. You have all the latest fashion, plus the way the magazine is put together – including the features and Club rewards – is world class. The fact that it’s delivered to my door is another big tick in my book. I am one happy customer! – Melissa Carson
February 2013 R26 edgarsCLUB.CO.Za
style your way to the top: we show you how
club the ‘back to work’ issue february 2013
power play smart looking p72 Make-up that shows you mean business
smart living p64 Elizabeth Hurley on home and heart
Topshop in sa!
Find out what’s in store for you
Be mine! 24 ways to say “i love you” with our valentine’s day gift guide
We’ve got you covered 110-Cover.indd 110
12/5/12 11:41:59 AM
I’ve been a Club member for a few years now and simply could not believe my luck when an Edgars representative called to say that my account balance had been cleared. I almost fell off my chair! Currently changing jobs, I was worried about my premiums and account. Thanks to Edgars, a huge burden has been lifted from my shoulders. – Trisha Dhoda
Thank U rewards We hear what you have to say
LOTS TO ENJOY I’m head over heels for Club magazine’s fantastic new look. With so much fashion, entertainment and discounts, one really doesn’t know where to start. I’m also really enjoying earning Thank U points whenever I shop. Thanks for making life easier – I hope I can inspire more customers to join the Club. – Liesel Lawrence DOUBLE THE FUN I was feeling stressed from studying for exams but that vanished when Edgars informed me that my Thank U points had been doubled. Very excited, I rushed to Edgars and bought some sexy lingerie at almost no cost to myself. – Matshidi Phathela
Love those curves
I have to give a curtsey to whoever thought of bringing the Penny C and Merien Hall ranges to Edgars. Instead of being restricted to stores that offer ‘granny clothes’ for us fuller figures, I can now wear leggings, jeans, jumpsuits and other fashionable finds that make me (and my voluptuous curves) feel beautiful and sexy. – Mpume Madubane
Write to us at Letter of the Month, PostNet Suite #2, Private Bag X11, Mowbray, 7705 or email letters@contact edgarsclub.co.za and include your contact number. You could win one of two Kanebo Sensai Prime Solution gift hampers, valued at R1 630 each.
INTERNET CALL CENTRE/FASHION HOTLINE 0860 69 22 74 General website queries, online order queries and online card/financial service applications. EDGARS ACCOUNTS 0860 11 24 42 General account-related queries, balance enquiries, payment arrangements, updating of personal details, reporting of lost and stolen cards, etc. EDGARS CLUB 0860 11 24 68 General Club-related queries, complaints and suggestions. CASH AND GIFT CARDS 0860 69 22 74 General cash card, cash card voucher and gift card queries. CUSTOMER SERVICE CALL CENTRE 0800 20 39 25 General comments about service and merchandise.
Search for Edgars Club on Facebook and Like us. Join us on Twitter at twitter.com/edgarsclub.
PHOTOGRAPHY: JESSE-LEIGH ELFORD AT SUPERNOVA, SEBASTIEN ROHNER. ADDITIONAL PHOTOGRAPHY: SUPPLIED. COVER PHOTOGRAPHY: JACQUES WEYERS AT AGENCYBOOK. STYLIST: ANNELEE JOUBERT. STYLIST’S ASSISTANT: CARLY TOD. HAIR:FIONA AT GLOSS. MAKE-UP: ROBIN NISSEN. MODELS: BERNICE AT OUTLAWS, INES AT BOSS.
Local is lekker
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in store shop smart CELEB STYLE
The key to looking great in a dress is finding the style that best suits you
SARAH JESSICA PARKER
PHOTOGRAPHY: JACQUES WEYERS AT AGENCYBOOK, GALLO IMAGES/GETTY IMAGES. STILLS PHOTOGRAPHY: SEBASTIEN ROHNER. ADDITIONAL PHOTOGRAPHY: SUPPLIED.
From the runway and red carpet to reality, peplums are a hit this season Free 2BU peplum dress, R369.95
IN THE NUDE
Look to flesh-toned heels for legs that go on for miles Guess watch, R1 495
GET THE COVER LOOK
THE NEW LBD
Merien Hall dress, R549.95
Splashes of colour and a chic print give this go-to dress a modern update
BACK TO BLACK
Every wardrobe needs a pair of classic black courts
Smoky Eyes Powder Pencil in Smoky Black, R150 Double Density Mascara in Black, R165
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Look sensational at every age with this month’s cover looks, at select Edgars stores
Sissy Boy heels, R399.95
Kelso courts, R199.95
Win the cover look
WITH ONE ELIZABETH ARDEN MAKE-UP HAMPER* WORTH R1 430 To enter, SMS ‘ARDEN’, your name and account number to 34448 (SMS costs R1.50) or dial *130*334# from your cellphone and follow the prompts. *Hamper includes the products below. Entries close 20 March 2013.
Ceramide Ultra Lipstick in Sugar, R170
Ceramide Plump Perfect Ultra Lift & Firm Make-Up SPF 15 in Beige, R360
Beautiful Color Eyeshadow in Misty Teal, R245
Eight Hour Cream Skin Protectant, R165
Ceramide Ultra Concealer, R175
1/22/13 4:50:12 PM
shop smart the world is your sartorial oyster: make the most of hot colours and fun trends
Look your best at every age with fantastic fashion and essential style tips
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THE DRESS A peplum adds shape to this figure-loving dress Free 2BU peplum dress, R369.95
1/22/13 5:03:39 PM
You know who you are and what you like: let your fashion choices show it
shop smart key looks
the shirt Embrace the trend of pairing denim with denim â€“ just be sure to go with contrasting shades
the denims We love darker hues for their instant slimming effect. Use them to your advantage
the boots Studded ankle boots give this casual-chic outfit extra edge
Chambray shirt, R349.95 (available mid-March), super-stretch skinny jeans, R299.95, ankle boots, R359.95, all Kelso
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put the fabulous back into forty with chic, stylish and flattering fashion
shop smart key looks
the belt Cinch in your waist with a skinny belt to create sleek curves
the dress Keep it interesting with a layered skirt that adds dimension and movement
the heels Pumps by day, heels by night make this outfit fashionably versatile
Merien Hall dress (including belt), R449.95; Kelso courts, R199.95; bangles (part of set), R79.95
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shop smart key looks
emphasise your passion for fashion in Classic pieces that still look modern and fresh
The blazer Perfect for every season, a tailored blazer is a wardrobe must-have
The blouse Soft, neutral tones in a light fabric offer great contrast against a masculine blazer
the denims Slim-fit jeans are both versatile and flattering
Blazer, R499.95, blouse, R249.95, slim-fit jeans, R229.95, all Merien Hall; Kelso ankle boots, R299.95
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entertain me highlights FOR YOUR BEAUTY WISH LIST
Revlon’s new Shanghai Collection by make-up guru Gucci Westman is now available in store. Expect luxe red lipsticks and glamorous metallic nail polishes inspired by the Orient.
©2012 Mattel, Inc. All Rights Reserved.
FOR THE KIDS
If your daughter is a Monster High fan then she’ll love the latest range of branded clothing available at Edgars. The Monster High line includes fun hoodies, animal-print leggings and bolero-style tops for girls aged 8 to 14.
WHAT’S FOR YOUR WARDROBE
Good news, fashion lovers! Renowned Spanish brand Mango is now available at Edgars Sandton, Fourways, Clearwater and Church Street. This means you can look forward to even more on-trend fashion, including the Winter ’13 Casual and Suit collections.
MONTH Things to do, see and enjoy
SELECTED EDGARS STORES NATIONWIDE
FOR HIS UNDERWEAR DRAWER
Pioneer of the term ‘jocks’ (as in underpants), Jockey has recently appointed Springbok rugby star Pat Lambie as the new face of the brand. Jockey is available at select Edgars stores.
FOR YOUR JEWELLERY BOX Edgars brings you another addition to their fine jewellery offering – APM Monaco. Inspired by the south of France where carefree yet sophisticated style is the order of the day, the range includes chic silver and gold designs embellished with pretty crystals and sparkling diamonds. So go ahead and channel your inner Brigitte Bardot. Available at select Edgars stores.
FOR YOUR SHOPPING PLEASURE Clear your diary – it’s time for another great Red Carpet Experience. During this unbeatable two-day shopping spree on 1 and 2 March, Club members can save up to R400* on the latest fashion, accessories, cosmetics and homeware – all while earning Thank U points. Red Carpet vouchers are valid for both days and spare ones will be available in store in case you leave yours at home. *T&Cs apply.
SAVE Get R100 off a spend of R500, R200 off a spend of R1 000 and R400 off a spend of R2 000 or more. WHERE Edgars, Edgars Active, Boardmans and Red Square nationwide.
COMPILED BY: VANESSA MCCULLOCH. PHOTOGRAPHY: GALLO IMAGES/GETTY IMAGES. ADDITIONAL PHOTOGRAPHY: SUPPLIED.
Don’t miss the limited edition ‘Love Me’ collection from Smashbox. Incorporating the tag of renowned LA street artist Curtis Kulig, this is trendsetting make-up with serious attitude.
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