5 Week Platform
RELease Schedule/
March 7, 2014 -- April 4, 2014
The release strategy is to build substantial momentum in the cities where we find our target audiences. As we build success and collect reviews we will make a push in our marketing campaign for a full platform release 5 weeks after the initial March 7 opening. We want to give this title a chance to prove itself to the early adopters of indie film. Once we succeed and word of mouth ensues, the film will be distributed to 90 theaters in 10 cities prior to its wide release.
Week 1 Los Angeles: 2 theaters New York: 2 theaters Portland: 1 theater San Fransisco: 1 theater Seattle: 1 theater
M
14 , 20 7 h arc
Week 2 Los Angeles: 5 theaters New York: 5 theaters San Fransisco: 5 theaters Portland: 2 theaters Seattle: 2 theater Boston: 1 theater
, h 14 c r a M
2014
Week 3 Los Angeles: 10 theaters New York: 10 theaters San Fransisco: 10 theaters Seattle: 5 theaters Boston: 3 theaters Portland: 3 theaters Toronto: 2 theaters Austin: 1 theater
, h 21 c r a M
2014
Week 4 Los Angeles: 10 theaters New York: 10 theaters San Fransisco: 10 theaters Seattle: 8 theaters Boston: 8 theaters Portland: 5 theaters Toronto: 3 theaters Austin: 3 theaters Denver: 2 theaters Chicago: 2 theaters Total: 61 theaters
, h 28 c r a M
2014
Week 5 Los Angeles: 15 theaters New York: 15 theaters San Fransisco: 12 theaters Seattle: 10 theaters Boston: 10 theaters Portland: 8 theaters Toronto: 7 theaters Austin: 5 theaters Denver: 4 theaters Chicago: 4 theaters Total: 90 theaters
A
2014 , 4 pril