BUdget level 1
Total spending on media per month:
Production costs Commercials print materials online banner ads iPhone Application Agency Fee Total =
$50,000 $6,000 $6,000 $6,000 $50,000 $118,000
July
August September October November December Total =
$60,454
$60,454 $90,138 $90,138 $45,250 $15,566 $362,000
Grand Total: $600K (includes $120k of earned media) = $480K - $118,000 = $362,000