Portfolio by John Eric Basas

CONTENTS

• NIKE 2011 ANNUAL REPORT • GRAPHIC ARTS FOLDER • HARAJUKU LOVERS • MOBILE APP • WELCOME TO MY WORLD • THE CHI • RUSH HOSPITAL • WORLD WILDLIFE FUND • SNEAKER HEADS • NIKOLA TESLA • ROYAL TRU SODA • WOMEN & BREAST CANCER

NIKE 2011 ANNUAL REPORT

United States Market

CORPORATE COMMUNICATION Project is an Annual Report on Nike’s company in 2011. Project contains information how the company was doing during the year as well as its financial status and sales throughout the world.

• • • •

Cover Body page Letter from C.E.O. 2 financial pages

201 NU AL

REP

NIKE Employee Only Stores

OR T

NIKETOWNs

NIKE Stores

NIKE Factory Stores

In fiscal 2010 and 2009, sales in the United States including U.S. sales of our Other Businesses accounted for approximately 42% of total revenues, compared to 43% in fiscal 2008. For fiscal 2010 and 2009, our Other Businesses were primarily comprised of Cole Haan, Converse, Hurley, NIKE Golf and Umbro (which was acquired on March 3, 2008). For fiscal 2008, our other businesses were primarily comprised of Cole Haan, Converse, Exeter (whose primary business was the Starter brand business which was sold on December 17, 2007), Hurley, NIKE Bauer Hockey (which was sold on April 17, 2008), NIKE Golf and Umbro.We estimate that we sell to more than 23,000 retail accounts in the United States. The NIKE Brand domestic retail account base includes a mix of footwear stores, sporting goods stores, athletic specialty stores, department stores, skate, tennis and golf shops, and other retail accounts. During fiscal 2010, our three largest customers accounted for approximately 24% of sales in the United States. We make substantial use of our “futures” ordering program, which allows retailers to order five to six months in advance of delivery with the commitment that their orders will be delivered within a set time period at a fixed price. In fiscal 2010 and 2009, 89% of our U.S. wholesale footwear shipments (excluding our Other Businesses) were made under the futures program, compared to 90% in fiscal 2008. In fiscal 2010, 62% of our U.S. wholesale apparel shipments (excluding our Other Businesses) were made under the futures program, compared to 60% in fiscal 2009 and 62% in fiscal 2008.

Hello, my name is Mark Parker. I started off as a shoe designer here and became the new CEO of Nike in 2008 and let me tell you, it has been quite and experience. My hopes for the company are to keep NIKE running strong and to build upon it to make it an even greater company. If there are any goals I have in mind for the company, they would be to increase sales by more than 40% by 2015, meet sustainable benchmarks, and grow earnings to 7%a year, but that would be only a few of my many goals. Our main challenge here at Nike is to use sports, design, and innovation to help Nike grow. Nike is currently the number 1 sports retail company and we’ve been going 5 years strong on that mark, but just because that is true, that doesn’t mean we are not trying to make Nike even better.We have always obsessed on performance and any way we can make our products better for all. At ﬁrst we started our “systems” on building better shoes, shirts and ads and events, but that had to change. It took us a while, but we finally figured out what we could use to make that environmental, labor, and social change, and that would be design and innovation. After we opened our minds up were able to discover our potential to have a better inﬂuence on waste reduction, climate change, managing natural resources, renewable energy and factory conditions. By take this step now, it would

help ensure our company will have a better future. With ever new step and partnership we make, its out with the old and in with the new thinking towards a more sustainable future-ﬁnancially, environmentally, and socially. If there is anything I would like for NIKE, it would be to continue on and grow through the hard times we all face. We may be at the top, but thavvt does not mean we do not have challenges or that we will be at the tope forever. As time goes on, there is more and more new technology to help the company grow. Lastly, I would like to thank our investors and consumers who are also as big a part of our company as our employees, with out which Nike would not be the great company that it has become today. Best Regards,

CEO of Nike

“

With each new discovery and partnership, we willingly gave up old ideas to shift our thinking toward a better, smarter, faster and ultimately stable future: ﬁnancially, environmentally and socially.

”

3rd Quarter

4th Quarter

Revenue Performance*

1st Quarter

2nd Quarter

5-Year CAGR 7%* Revenue in millions

Common Stock

* Return on Invested Capital calculation is available in the ﬁnancials section of our Investor Relations website, www.nikebiz.com/investors

Common Stock

* 5-Year Compound Annual Growth Rate (CAGR) based on Fiscal Year 2005 Revenue of $13,740 million.

Common Stock 3rd Quarter

Dividends Declared 4th Quarter

NIKE, Inc. Return on Invested Capital*

NIKE, Inc. Diluted EPS Performance*

Fiscal Year 2006-2010

Fiscal Year 2006-2010** 5-Year CAGR 11%***

Revenue Distribution

Fiscal

CORPORATE COMMUNICATION

under the symbol NKE. At July 16, 2010, there were 20,452holders of record of our Class B Common Stock and 19 holders of record of our Class A Common Stock. These figures do not include beneficial owners who hold shares in nominee name. The Class A Common Stock is not publicly traded but each share is convertible upon request of the holder into one share of Class B Common Stock. The following tables set forth, for each of the quarterly periods indicated, the high and low sales prices for the Class B Common Stock as reported on the New York Stock Exchange Composite Tape and dividends declared on

*** 5-Year Compound Annual Growth Rate (CAGR) based on Fiscal Year 2005 diluted EPS of $2.24.

* EPS amounts are not directly comparable as they include non-recurring expenses and benefits such as impairment and restructuring charges, tax settlements and other items.To see comparable annual EPS amounts, please refer to our prior press releases and SEC filings. ** Diluted EPS amounts prior to Fiscal Year 2007 have been restated to reflect the two for one stock split that occurred in April 2007.

Dividends Declared

NIKE’s Class B Common Stock is listed on the New York Stock Exchange and trades under the symbol NKE. At July 16, 2010, there were 20,452holders of record of our Class B Common Stock and 19 holders of record of our Class A Common Stock. These figures do not include beneficial owners who hold shares in nominee name. The Class A Common Stock is not publicly traded but each share is convertible upon request of the holder into one share of Class B Common Stock. The following tables set forth, for each of the quarterly periods indicated, the high and low sales prices for the Class B Common Stock as reported on the New York Stock NIKE’sonClass B Common Stock is listed on Exchange Composite Tape and dividends declared the Class A and Class B Common Stock. the New York Stock Exchange and trades

** Diluted EPS amounts prior to Fiscal Year 2007 have been restated to reﬂect the two for one stock split that occurred in April 2007.

* The segment labeled “Other Businesses” for �iscal 2006 represents revenues from Cole Haan, Converse Inc., Exeter Brands Group LLC, Hurley International LLC, Bauer Hockey Inc. and NIKE Golf. Fiscal 2010 includes revenues from Cole Haan, Converse Inc., Hurley International LLC, NIKE Golf and Umbro Ltd. Bauer Hockey Inc. and Exeter Brands Group LLC are not included in Fiscal 2010 as Bauer Hockey and the Starter Brand were sold in Fiscal 2008.

* Return on Invested Capital calculation is available in the ﬁnancials section of our Investor Relations website, www.nikebiz.com/investors

Fiscal

Common Stock

Dividends Declared

Revenue Distribution

*** 5-Year Compound Annual Growth Rate (CAGR) based on Fiscal Year 2005 diluted EPS of $2.24.

NIKE 2011 ANNUAL REPORT

GRAPHIC ARTS FOLDER

GRA 101 Introduction to Graphic Arts Technology GRA 103 Digital Imaging I GRA 111 Press Operations GRA 112 Digital Illustration I GRA 113 Digital Imaging II GRA 120 Graphic Design I GRA 130 Introduction to Photography GRA 131 Digital Photography I GRA 202 Advanced Color Management GRA 211 Project Management, Scheduling and Estimating GRA 212 Paper and Ink Technology GRA 214 Digital Illustration II GRA 220 Graphic Design II GRA 221 Graphic Portfolio Design GRA 230 Prepress Production GRA 232 Digital Photography II

GRA 101 3hrs - Gives GRAstudents 101 3hrs and-overview Gives students and overview

of the graphic arts industry. of the graphic Covers arts various industry. Covers various occupations includingoccupations basic information including for basic information for making career and education making career choices. andBuilds education choices. Builds the foundation for continuing the foundation education for continuing in the education in the graphic arts program.graphic Includes arts historical, program.curIncludes historical, current and potential developments rent and potential in the printing developments in the printing industry. Provides a comprehensive industry. Provides understanda comprehensive understanding of desktop Publishing ing ofsoftware desktopand Publishing the steps software and the steps related to producing printed related materials to producing printed materials

GRA 103 3hrs - Presents GRA 103a clear 3hrs -underPresents a clear understanding of graphicstanding desktopofsoftware graphicand desktop software and their many functions their in the many printing functions indusin the printing industry. Provides hands-on try. Provides training using hands-on the training using the most current desktop most publishing current desktop software. publishing software. Focuses on projectFocuses work, page on project layoutswork, and page layouts and output functions. output functions. GRA 111 3hrs - Covers GRA 111 fundamentals 3hrs - Covers of fundamentals of professional image-editing professional software. image-editing software. Emphasizes skills Emphasizes to manipulateskills photos to manipulate photos using current software usingtools current andsoftware special tools and special effects filters. Explores effects program filters. Explores tools, program tools, color correct photos, color channels, correct photos, layers and channels, layers and color separation. color separation. GRA 112 3hrs - Presents GRA 112vector 3hrs graphics - Presents vector graphics software and its applications software and to the its applications graphic to the graphic arts industry. Explores arts industry. tools andExplores functionstools and functions within the current software. within theFocuses current software. on Focuses on creating illustrations, creating working illustrations, with type, working with type, color, and all tools color, needed and toall create toolsmultineeded to create multicolored illustration colored and separation. illustration Emphaand separation. Emphasizes techniques tosizes create techniques illustration tofiles create illustration files for use in digital print for production. use in digital print production. GRA 113 3hrs - Covers GRA 113 advanced 3hrs - funcCovers advanced functions of digital image-editing tions of digital software. image-editing software. Emphasizes advanced Emphasizes softwareadvanced functionalsoftware functionality, color correctionity, and color color correction management and color management needs as well as commercial needs as well imaging as commercial imaging practices in a prepress practices environment. in a prepress Fo- environment. Focuses on different cuses types of onimage different capture types of image capture and file manipulation. and file manipulation.

COLLATERAL Project objective was to create a folder for the Harper College Graphic Arts Department to present their curriculum with. Project was chosen by Harper Colelge board and is used for production with Harper College Graphic Arts department.

• Two sided Folder • Inside Pocket on right page • Inser ts of curriculum

onquin Road 1200 West Alg 7-7398 Palatine, IL 6006

GRA 120 3hrs -Focuses GRA 120 on 3hrs beginning -Focuses on beginning fundamentals of graphic fundamentals design utilizing of graphic all design utilizing all design principles and design involves principles an overview and involves an overview of design and layout of design rendering andtechniques. layout rendering techniques. Focuses on typography, Focuses images on typography, and images and graphics, utilizing design graphics, processes utilizing and design processes and current graphic software currentfor graphic print. software Projects for print. Projects are critiqued for aesthetics are critiqued and for production aesthetics and production for print. for print. Continued on back> Continued on back>

What We Do and What Who We WeAre Do and Who We Are We help the world We communicate, help the world communicate, across a wide range across of platforms. a wide range Ideasof platforms. Ideas are created on theare computer createdand on carried the computer and carried through to a varietythrough of platforms to a variety that can of platforms that can include the Internetinclude as wellthe as Internet printed as well as printed forms of many types forms andofvariations, many types from and variations, from personalized digitalpersonalized imaging to long digital runimaging to long run conventional to theconventional side of a bus. to the side of a bus. Many graphic communication Many graphic jobs communication jobs are high tech, highly areskilled, high tech, highhighly paying, skilled, high paying, creative, and innovative. creative, They andcover innovative. a They cover a wide range of positions wide range from sales of positions and from sales and job planning through jobproduction planning through positions production positions operating machines. operating machines. Graphic communication Graphic companies communication are companies are entrepreneurial and entrepreneurial innovative. They andrange innovative. They range from small companies fromwith small a few companies employ-with a few employees to large plant with ees to several large hundred plant with several hundred people on multiplepeople shifts. Nearly on multiple all have shifts. Nearly all have modern computerized modern equipment computerized and stay equipment and stay current with technology current changes. with technology changes. Overview Overview Graphic communications Graphiciscommunications America’s is America’s most geographically most dispersed geographically manufacdispersed manufacturing industry andturing is a major industry force and in is thea major force in the economy of every economy state. Every of every state has state. at Every state has at least 60 printing plants, least 60 over printing 1000 employplants, over 1000 employees, and over $200ees, million andin over production. $200 million in production. The average state The has average almost 800 state printing has almost 800 printing plants, 22,000 employees, plants, 22,000 and over employees, $3 and over $3 billion in shipments.(Source: billion in shipments.(Source: PIA/GATF PIA/GATF through 2006) through 2006) You can go virtually You anywhere can go virtually in the anywhere in the country and get a job country working andin get the a job working in the graphic communications graphicindustry. communications There industry. There are more people employed are more nationwide people employed in nationwide in the industry than there the industry are working than at there the are working at the top three fast food top restaurants three fastcombined! food restaurants combined! The top ten leadingThe states top ten in total leading num-states in total number of graphic communication ber of graphic employees communication employees are California, Illinois, are California, New York, Illinois, PennsylNew York, Pennsylvania, Texas, Ohio,vania, Wisconsin, Texas,Minnesota, Ohio, Wisconsin, Minnesota, New Jersey, and Michigan. New Jersey, and Michigan. Graphic communication Graphic and communication imaging is and imaging is one of the few industries one of which the fewruns industries an an- which runs an annual trade surplus.nual (Source: tradeInternational surplus. (Source: International Trade Administration) Trade While Administration) it is true thatWhile it is true that some of our production somehas of our been production impactedhas been impacted by overseas markets, by overseas we are still markets, going we are still going strong and have a strong solid future and have outlook. a solid future outlook.

HARAJUKU LOVERS 40 W 25 St. New York, NY 10010 (212) 265 - 8885 www.hlfragrance.com

40 W 25 St. New York, NY 10010 (212) 265 - 8885 www.hlfragrance.com

Gwen Stefani 40 W 25th St. New York, NY 10010 (212) 265-8885 www.hfragrance.com

CORPORATE ID Stationery on the company Harajuku Lovers by Gwen Stefani. New logo developed with design elements that fits the company’s style.

Gwen Stefani 40 W 25th St. New York, NY 10010 (212) 265-8885 www.hfragrance.com

• • • •

Logo Letter head 2 sided Business Card Envelope

40 W 25 St. New York, NY 10010

MOBILE APP

COLLATERAL Mobile application made for the Modern Warfare 3 game. App is designed to provide users with easy access to all the information in the game in a convenient, organized, one-stop place.

â&#x20AC;˘ 2 Phone displays â&#x20AC;˘ 8 Screen views

Aquired at Level 50.

This level starts on Day 2 - 10:18:08. The player takes control of Derek "Frost" Westbrook, a Delta Force operator in New York. So far information indicates that the mission will involve a heavy firefight at the New York Stock Exchange, followed by a helicopter duel down Wall Street.

Aquired at Level 4.

WELCOME TO MY WORLD

Project was done in Ar t Direction Class. Class subject delt with modern isolation in society. Project was design for the disability of hearing loss. Project was designed with words of confusion and frustration which presents thoughts and feelings of the deaf and hard of hearing community on a daily basis dealing with a society that is filled with all kinds of verbal communication.

• Poster • Packaging of ear plugs • Galler y Image

THE CHI

EDITORIAL Social magazine with information based on the Chicago magazine. Features included is an article on Joahkim Noah and Lutz Baker y located in Chicago Illinois.

• 2 Spreads

“

From a shoot-from-the-lip goofball who floundered on court and aggravated his teammates to a fiery star anchoring the Bulls and drawing covetous looks from another team, Joakim Noah has accomplished one of the most dramatic turnarounds in pro sports. There was little suspense that night when David Stern, the diminutive commissioner of the NBA, strode out of a stage left doorway, glanced down at an oversize Tindex card, and stepped up to a lectern to announce the Chicago Bulls’ first-round pick in the 2007 draft. Up to that point, the selections had unfolded the way many had anticipated—the Portland Trail Blazers grabbing center Greg Oden from Ohio State; the Seattle SuperSonics snapping up Texas forward Kevin Durant. The Bulls could have gone several ways with the team’s pick, but Stern—standing before a hooting crowd of backward-capped fist-pumpers in Madison Square Garden—confirmed what many had guessed: “The Chicago Bulls draft Joakim Noah, from the University of Florida!” The seven-foot-tall Noah buried his head in his hands for a moment, then unfolded himself from his chair and dived into a sea of hugs and high-fives, grinning broadly as he waded to the stage for the requisite grip-and-grin. Noah also carried baggage. His antics—including dancing a herky-jerky funky chicken after Florida’s 2007 SEC title—bordered on the cringe inducing. His chest-thumping, primal-screaming style on court inspired passions ranging from adulation to ugly, deeply personal contempt. (Among the titles of the milder blogs and Facebook pages: “Joakim Noah Is Garbage,” “I Hate Joakim Noah,” and “The Official Joakim Noah Hater Group.”) His appearance that night not only failed to quell the concerns and perceptions, it inflamed them. Noah’s getup—famous in the thick annals of lottery-night fashion blunders—included a blinding cream-colored seersucker suit with seventies-vintage peaked lapels trimmed in tan satin piping. His hair, stuffed under a Bulls cap, sprang from either side of his head like the boughs of a parking lot Christmas tree recently liberated from twine. There were many pictures taken that night, but one in particular would come to haunt the Bulls and Noah. In it, he leans slightly to his right, his long fingers stretched in a peace sign, his mouth a cheek-straining grimace-grin that suggests a character instantly recognizable to anyone familiar with The Simpsons: Krusty the Clown.

”

“With that slick seersucker look, a handshake for the commish!” the ESPN commentator Mike Tirico ventured gamely as Noah gave Stern’s hand a pump (see video below). But for Bulls fans watching at home, hoping for a return to the glory years, the sight was ominous. Who was this goofball, and what had the team gotten itself into?

The Bulls’ annual charity golf outing is a worthy, if predictable, affair, a day for duffers with the $250 entry fee to rub shoulders with Bulls players and personalities: Scottie Pippen, John Paxson, and the like. Noah doesn’t play golf, but he agreed to come, and from the moment he stepped onto the course, the extent to which things have remained the same—and the degree to which they’ve changed—was as striking as the height advantage he held over those around him.

In 1948 Mr. & Mrs. Fred C. Lutz founded the Lutz Pastry Shop, Chicago’s first Konditorei, or pastry shop, in its present location.Initially, it occupied the corner store only, but through hard work and dedication to quality and high standards. Lutz bakery Chicago was started in 1948. An amazing selection of cakes, tarts, tortes, cookies and chocolates are offered by Lutz Chicago bakery. With the use of traditional European recipes, all bites are created in Chicago bakery, Lutz. An amazing selection of wedding cakes are offered by Lutz Chicago bakery that seem amazing and taste great on that special day. At Lutz bakery Chicago, you can get all Yummy bakery items such as pastry, bakery, cakes, strudels, baumkuchen, cookies, candies, marzipan, coffee and tea.

Outdoor garden of Café is Beautiful, where you can enjoy for some time with sip of European coffee, which is served in Viennese style with whipped cream. With individual-sized flaky ham and cheddar filled quiches or spinach crepes complete with hollandaise sauce, one can also enjoy a comforting lunch too. Now, one’s special occasions, such as meetings, baby or bridal shower or birthday party are catered by Lutz. Now, the café has become one of the heritage places in Chicago. Now, online shopping facility are also provided by it. Lutz Bakery in Chicago is one of the oldest bakeries in the cities. According to their page: “Though our production methods sometimes

The store started small in a corner of West Montrose Ave. First German pastry shop, or ‘Konditorei’ in Chicago was opened by Mr. and Mrs. Fred Lutz. The unique quality of the Lutz pastry and cake shop was that it used all natural ingredients to make traditional European recipes for its consumers. Lutz used to occupy a corner store only at that time, but with its effort and hard work, it became an indoor Continental Café around196oz and it obtained a larger space for the bakery in 1977. Baumkuchen cake is a specialty of Lutz bakery Chicago. Over several hours, it is baked with successive layers and the Belgium and Swiss truffles just melt in the mouth like chocolate ice cubes.

mean higher prices, we don’t want to change our formulas jus to be able to use faster equipment. Our reputation depends on the taste and the freshness of our products…that’s our top priority. We’re known as an authentic German pastry shop and cafe. That’s what our customers expect, and that’s what we provide.” A wide array of delicious food including cakes, pastries, strudels, baumkuchen, cookies, marzipan, candies coffee and tea are offered to its clients by Lutz Bakery Chicago. For the gift, Lutz Bakery gift baskets that includes chocolates, almonds, fruits, cookies and coffee are offered by Lutz Bakery Chicago, you can choose a gift basket.

Joakim Noah with commisioner David Stern during the 2007 NBA draft.

Noah’s “prima-screaming style”

TURN AROUND : Noah’s Arc

The fashion sensibility persevered. Noah, who lives in the north suburbs, arrived wearing a fire-red Mets cap. Perched backward on his mop of hair, it resembled an expanding foil of fresh-off-the-stovetop Jiffy Pop. His plaid pajama cutoffs expired midcalf over white argyle socks. But unlike on draft night, the vibe thrown off by the giddy golfers who flocked to him wasn’t “Who is this bozo?” Instead, they seemed to delight in both Noah’s look and his presence. They invited him to take a swing, asked him to pose for pictures, thrust caps and scorecards at him to autograph— in short, lavished on him that special adulation.

Page 6

Lutz : Cafe & Pastry Shop

Page 10

Folder Cover

Hospital Guide

Clinical Services Mission

RUSH HOSPITAL

Brochure Outside

Folder inside with all components

The mission of Rush University Medical Center is to provide the very best care for our patients. Our education and research endeavors, community service programs and relationships with other hospitals are dedicated to enhancing excellence in patient care for the diverse communities of the Chicago area, now and in the future.

Vision Rush University Medical Center will be recognized as the medical center of choice in the Chicago area and among the very best clinical centers in the United States.

Values Rush University Medical Center’s core values — innovation, collaboration, accountability, respect and excellence are the roadmap to our mission and vision. These five values, known as I CARE values, convey the philosophy behind every decision Rush employees make. Rush employees also commit themselves to executing these values with compassion. This translates into dedication shared by all members of the Rush community to providing the highest quality patient care.

Welcome to Rush Medical University Medical Center. Rush has been part of the Chicago Landscape for more than 150 years. During that time, Rush has established itself as a local and national leader in health care. Below you will find in a few of the many clinical services that we specialize in: • Cancer • Geriatics & Older Adult Care • Heart & Vascular

About Your Stay • Neurology & Neurosurgery • Orthopedics • Pediatrics • Primary care

Brochure Inside

• Surgical & Procedural • Women’s Health *** If you would like to inqure about other clinical services that the hospital provides, please call our customer service number at (312) 942-6979

Leading The Way For more than 170 years, Rush has been leading the way in developing innovative and often life-saving treatments. Today, Rush is a thriving center for basic and clinical research, with physicians and scientists involved in hundreds of research projects developing and testing the effectiveness and safety of new therapies and medical devices.

Contacts

COLLATERAL

• Mailing Address : 1653 W. Congress Parkway, Chicago, Illinois, 60612

• To Make an Appointment :

Collateral piece for Rush Medical Center in Chicago, IL. This design piece was made to make Rush look like an established, great, and comforting hospital for people if they will be coming to the hospital. and to provide people with information about the hospital. The folder is designed to hold all the booklet and brochure of the project.

• Folder design • 1 Booklet • 1 Brochure • Adver tisment Poster

Call (888) 352 - RUSH or (888) 352 - 7874

This unique combination of research and patient care has earned Rush national rankings in 10 of 16 specialty areas in U.S.News & World Report’s 2011 “America’s Best Hospitals” issue. Rush also is proud to be the preferred hospital and home to the team physicians for both the Chicago White Sox and the Chicago Bulls.

• Hospital Operator : Call (312) 942 - 5000

• For Patient Information : Call (312) 942 - 5000

• If you are Deaf or Hard of Hearing : Call 312) 942 - 2207 (TTY/TTD)

About Rush University Medical Center is an academic medical center that includes a 613-bed hospital serving adults and children, the 61-bed Johnston R. Bowman Health Center and Rush University. Rush University is home to one of the first medical colleges in the Midwest and one of the nation’s top-ranked nursing colleges, as well as graduate programs in allied health, health systems management and biomedical research. The Medical Center also offers more than 70 highly selective residency and fellowship programs in medical and surgical specialties and subspecialties.

For nearly 170 years, Rush has been leading the way in developing innovative and often life-saving treatments. Rush is a thriving center for basic and clinical research, with physicians and scientists involved in hundreds of research projects developing and testing the effectiveness and safety of therapies and medical devices. Rush maintains a strong commitment to the community. Rush reaches out to the Chicago community through such offerings as the Rush Community Services Initiatives Program, an umbrella for several student-led outreach programs designed to address the social and health care needs of residents in neighboring communities.

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Admitting Procedures

Additional Information

For Your Comfort

For Your Comfort Leading The Way

On the day you are admitted to Rush, please come to the

• If you are pregnant and plan to deliver your baby at Rush,

fourth-floor Atrium Building lobby, 1650 W. Harrison Street,

go directly to OB Registration on the sixth floor of the Jelke

across the street from the parking garage. Go to the Advmit-

Building, 1750 W. Harrison Street. You can reach the OB

ting/Registration Department on that floor. Admitting staff will

Registration desk from Elevator E. For information about

ask you to sign a form that permits the hospital to release in-

preadmitting procedures and other information, call the

formation to your insurance company, Medicare or Medicaid.

Labor and Delivery/OB admitting desk at (312) 942-2374.

(312) 942-5700. Most insurance companies require that you

• If you have questions about insurance coverage, hospital

notify them about a planned hospitalization before you check

benefits or the cost of your care, please call our financial

into the hospital.

counselors in the Business Office at (312) 942-5693.

Managing Pain

During your stay, your physician may order special tests and

The doctors, nurses, pharamacists and other health care professionals at Rush

procedures to help diagnose or treat your condition. If your

care about your comfort and well-being while you are undergoing treatment, and

authorization is needed for surgery or a medical procedure,

they want that treatment to be as pain-free as possible.

For more than 170 years, Rush has been leading the way in developing innovative and often life-saving treatments. Today, Rush is a thriving center for basic and clinical research, with physicians and scientists involved in hundreds of research projects developing and testing the effectiveness and safety of new therapies and medical devices.

you will be asked to sign a consent form. Talk with your physician or nurse if you have any questions.

If you have any questions beforehand, call admitting staff at

Booklet Cover and Inside features

Tests and Prodcedures

Not every patient will experience pain, but those who do can feel better with proper treatment. In fact, patients who get pain relief are better equipped to participate in their treatment and recovery. That’s why at Rush, pain is considered to be the fifth vital sign and is measured whenever your other vital signs are taken.

Medications The medications you take during your hospital stay are prescribed by your physician, dispensed by the hospital

• Please do not bring Valuables such as cash, jewelry, credit

This unique combination of research and patient care has earned Rush national rankings in 10 of 16 specialty areas in U.S.News & World Report’s 2011 “America’s Best Hospitals” issue. Below you will find in a few of the many clinical services that we specialize in:

pharmacy and administered by a nurse. If you have any

cards and checkbooks. We cannot be responsible for your

questions or concerns about your medications, discuss

belongings. If you must bring valuables, please ask to have

them with your physician, nurse or pharmacist. For your

them deposited in the hospital safe.

own protection during your hospitalization,please do not eat or drink any food or beverages or take any medications

• Please do not bring personal electrical appliances, such

that have not been ordered by your physician or arranged

as hair dryers, curling irons, electric shavers, heating pads,

through your nurse. If you brought your own medications,

television sets, radios and cellular telephones

please notify your nurse or doctor that you have done so.

• Cancer • Geriatics & Older Adult Care • Heart & Vascular • Neurology & Neurosurgery 4

Before You’re Admitted

About Your Stay

• Orthopedics • Pediatrics • Primary care

Your Room

For Your Comfort

Your Room Your Meal

Nutrition counseling

The Food and Nutrition Services Department is commit-

We provide basic information about the diet your physician

ted to providing you with the highest quality service during

has ordered for you. If you would like additional nutrition infor-

your stay at Rush. A professional culinary team directed by

mation please let your nurse or hospitality personnel know so

our executive chef prepares your food. We will provide you

that we can arrange a diet instruction.

with a variety of menu choices that will meet your nutritional

needs are met. We are here to serve you. Please call us at

hospitality staff is trained to assist you with your menu and

(312) 942-5200 if you need anything.

Identification

At Rush University Medical Center, the entire

All Rush healthcare employees – doctors, nurses and all other staff members –

healthcare team is committed to providing the

must wear name badges with photo identification while on duty. Don’t hesitate to

highest quality care in the safest surroundings

ask to see the ID badge of anyone who approaches you without one.

team, and we ask that you help us by taking an

Please consult the dietitian so we can ensure that those

needs and diet as ordered by your physician. Our floor

Your Role in Safety and Security

possible. You are the center of the healthcare active role in your care. We encourage you to speak up, ask questions and discuss any concerns about your care, the health care team or

make changes based on your individual needs. Please let

safety issues with your doctor or nurse.

us know if there is anything we can do to make your meal experience more pleasant.

Reporting Safety Concerns We want you to feel comfortable talking with

Menu and Snacks

Special Dietary Needs

Each day at breakfast, you will receive a menu designed

If you have special dietary needs that need to be addressed,

to meet the dietary modifications ordered by your physician.

please consult the dietitian so we can ensure that those

Menu substitutions are available. If you desire or require

needs are met. We are here to serve you. Please call us at

other food options please let your hospitality personnel

(312) 942-5200 if you need anything.

any member of the Rush staff if you have safety concerns and encourage you to speak with your nurse or doctor about them. If the issue is not resolved to your satisfaction, please call a Rush patient representative at (312) 942-6979, or dial “0” on the phone in your room and ask for the

know. We will be happy to provide you with a menu with

administrator on call. The Rush leadership team

a list of other foods that may for your tastes.

Your hospital wristband serves as an important part of your identification while you are in the hospital. You also will be asked two questions – your name and date of birth – to ensure your proper identification.

Nursing Staff Washing hands or using hand sanitizer is the single most important thing that anyone can do to prevent the spread of germs. Feel free to remind staff members to wash or sanitize their hands before touching you.

Preventing Falls We all play a role in fall prevention. Many patients do not even realize that they are at risk for falling when it can happen to anyone. If you use equipment like a cane or walker at home, you should use it while you are in the hospital. Be sure to tell your doctor and nurse if you have poor vision, or if you begin to feel weak or dizzy. Do not hesitate to use your call light to ask for assistance.

the aforementioned personnel, please dial “0”

know if you would like a snack. An evening snack cart also

and ask for the executive on call.

circulates most of the medical and surgical floors.

COLLATERAL

*** If you would like to inqure about other clinical services that the hospital provides, please call our customer service number at (312) 942-6979

if you still are not satisfied after first contacting

p.m, and 8:00 p.m. Please let your nurse or hospitality staff

About Your Stay

• Women’s Health

also is involved directly with patient concerns, so

Snacks between meals are available at 10:00 a.m., 3:00

• Surgical & Procedural

For Your Comfort

About Your Stay

16 About Your About StayYour Stay

About Your Stay

RUSH HOSPITAL

WORLD WILDLIFE FUND

for those who have no voice

World Wildlife Fund 1250 24th Street, N.W. 20037

Advertisment pieces for the World Wildlife Fund. Mailer is an invitation to a fund raiser held in chicago. Adver tisments are aimed towards the Panda home endangerment field of the World Wildlife Fund company.

• 3 page Mailer • Main Adver tisement • Display Images

for those who have no voice

You are invited to the Annual World Wildlife Fund fundraiser held in McCormick Place Chicago, IL. Come help support us and find out how you can start to help make a difference in the world today. Location:

McCormick Place 2301 S. Lake Shore Dr. Chicago IL, 60616

Date/Time:

June 16, 2012 12:00 p.m - 3:00 p.m.

R.S.V.P:

by May 21st, 2012 by phone: (202) 293-4800 @ www.worldwildlife.org

World Wildlife Fund

SNEAKER HEADS

In our comprehensive SNEAKTIONARY, you can find sneaker information on all brands including the great Nike, Air Jordan, Adidas, New Balance and much more. We have all the history from when the brands first started, to where they are now.

Bape

USER INTERFACE Sneaker Heads is a website for shoe enthusiasts to find information on all kinds of sneakers. The term “sneaker heads” comes from the idea of people who are obsessed with collecting and wearing sneakers. Project goal was to established a site where you can find information and sales on multiple shoe companies and the shoes they produce as well as a community site for shoe enthusiasts as well as new comers.

Adidas AdiZero 2

December 5th, 2011

• Home page • 4 Sub pages The second installment of Dereck Rose signature shoe, the adidas adiZero Rose 2 is now available. Today we give you an up close look with some tech info. As you may know, two colorways are available; black/red-white (featured) and white/red-black. Retail is $110 for adult sizes and $90 for kids. A full performance review is coming soon.

Top of Tower

The mark I choose to represent Nikola Tesla was based on the The Tesla Tower. Amongst his work, I though it was the best piece to use because I thought it was the most iconic. At first I constructed my own design of the tower but redesigned the mark to be more abstract and symbolic. The middle represents a symbolic image of the tower while the lines around the top help represent its power. To further associate them mark with Tesla, I made the lines surrounding the top of the tower to look like resistors from an alternating current diagram and included the inventors name at the bottom. To help make the piece look iconic and symbolic, I choose to incorporate the background and made the tower and lines white. I choose blue as a color choice because it helped represent the idea of electricity and white to emphasize the symbol.

NIKOLA TESLA

12 E. Houston St. New York, NY 60012 Ring 212 - 346 - 2289

Color Usage

Electrical Bolts

Blue C=98

12 E. Houston St. New York, NY 60012

Ring 212 - 346 - 2289

2.25

• • • • •

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Logo Letter head 2 sided Business Card 2 sided Envelope Nikola Tesla Graphic Standards Manual 2.75

3.5

2.25

Y=6

K=0

Tower Support

Black C=0 Y=0

M=0

K=100

Name

White C=0 Y=0

M=0

K=0

Base

CORPORATE ID Stationery project for client Nikola Tesla. Project was designed to fit the profile of the client. A mark was made for presentation of the client. Graphic Standards Manual shows process of creating the mark as well as process of creating the logo for Tesla.

M=17

Bank Gothic was used for the Logotype of Nikola Tesla. The font type was also used for the headers of the graphic standard manual, as well as the stationery pieces and the mark. For the body text of the Graphic Standards Manual, the Eurostile font type was used in assocation with Bank Gothic as they both are san-serif fonts. The choices of these font types were to promote a professional and sophisticated look that represents the client, Nikola Tesla.

ROYAL TRU SODA 12 FL OZ (355 ml)

PACKAGING Royal Tru Soda is a soda made by the Coca Cola company. Project was composed of making a new logo design and new label for the companies soda products. 3 of their available flavors were used in the design. Product design was made to reflect sales demographic and region.

12 FL OZ (355 ml)

• New logo • 3 Labels • Final Product Images

12 FL OZ (355 ml)

WOMEN & BREAST CANCER

INFOGRAPHIC Project is a based on breast cancer and informs women of risks, symptoms, self help exams, as well as types and statistics. Project was made to not only be informal, but also visually appealing.

• 2 pages

Breast Cancer is a disease where cancer cells form in the breasts. It is considered as a heterogeneous disease and is different from individual and individual as well as age group and ethnicity and types. Although breast cancer does not only affect women, it is the 2nd most diagnosed type of cancer for women next to skin cancer. It is estimated that 250,000 women will be diagnosed and 40,000 of these women will die annually. Through the knowledge of recognizing early symptoms, as well as having the knowledge of risks factors, and through the advancement of treatments, we are able to save more and more lives every year.

AGE

BIRTH CONTROL

Being over 65

Using birth control for 10 years before becoming 35.

OBESITY

ALCOHOL

Being over weight and obese.

High daily intake of alcohol.

REPRODUCTIVE

FAMILY HISTORY

Not having a child or not having a child before being 35 years old.

A family history or sister who has had breast cancer.

LIFESTYLE

MENTRUAL CYCLE

Lack of excersize and fatty diet.

Early mentrual cycle or late menopause.

DCIS Ductal Carcinoma In-Situ LUMPS

CHANGE IN SIZE OR SHAPE

DCIS is a type of early breast cancer confined to the inside of the ductal system. It is the most common type of inavasive breast caner. It is usally refered to as “non-avasive” because it hasn’t spread beyond the milk ducts into any normal surounding breast tissue.

MC Medullary Carcinoma CHANGE IN THE NIPPLE OR SCALING SKIN

CHANGE IN SKIN SUCH AS A DIMPLE

BLOOD FLUID FROM NIPPLES

CHANGE IN THE COLOR OF AEROLA

IN THE SHOWER

BEFORE A MIRROR

Fingers flat, move gently over every par t of each breast. Use your right hand to examine the left breast, left hand for the right breast. Check for any lump, hard knot, or thickening. Carefully observe any changes in your breasts.

Inspect your breasts with your arms at your sides. Next, raise your arms high overhead. Look for any changes in the contour of each breast, a swelling, a dimpling of the skin, or changes in the nipples. Then rest your palms on your hips and press firmly to flex your chest muscles. Left and right breasts will not exactly match-few women's breasts do.

IDC Infiltrating Ductal Carcinoma

IDC is the most common type of breast cancer representing 78% of all malignancies. These lesions appear as stellate (star like) or well-circumscribed (rounded) areas on mammograms. The stellate lesions generally have a poorer prognosis.

IBC Inflammatory Breast Cancer

Medullary carcinoma accounts for 15% of all breast cancer types. It most frequently occurs in women in their late 40s and 50s, presenting with cells that resemble the medulla (gray matter) of the brain. It can occur in any age ant it is called “medullar y” carcinoma because the tumor is a soft, fleshy mass that resembles a par t of the brain called the medulla.

Inflammator y breast cancer is a rare and ver y aggressive type of breast cancer that causes the lymph vessels in the skin of the breast to become blocked. This type of breast cancer is called "inflammator y" because the breast often looks swollen and red, or "inflamed". Inflammator y breast cancer accounts for 1% to 5% of all breast cancer cases in the United States.

ILC Infiltrating Lobular Carcinoma

Infiltrating lobular carcinoma is a type of breast cancer that usually appears as a thickening in the upper-outer quadrant of the breast. This breast cancer type represents 5% of all diagnosis. Often positive for estrogen and progesterone receptors, these tumors respond well to hormone therapy.

Breast Cancer is the most common cancer diagnosed in the U.S next to skin cancer and is also the second leading death of women next to lung cancer. Deaths due to breast cancer have been decreasing by 2% since 1990 and are most likely due to early treatment as well as advancement in treatments.

Tubular Carcinoma

Making up about 2% of all breast cancer diagnosis, tubular carcinoma cells have a distinctive tubular structure when viewed under a microscope. Typically this type of breast cancer is found in women aged 50 and above. It has an excellent 10-year sur vival rate of 95%.

113.0

33.0

90.2

15.5

81.6

12.5

91.7

14.3

123.5

23.9

81.6

12.5

LAYING DOWN Place a pillow under your right shoulder and put your right arm behind your head. With the fingers of your left hand flat, press your right breast gently in small circular motions, moving vertically or in a circular pattern covering the entire breast.

AFRICAN AMERICAN

HISPANIC

PACIFIC ISLANDER

AMERICAN INDIAN

NON - HISPANIC WHITE

ASIAN