to set monthly budget on a calendar basis. May want to provide ability to set different budgets for different months or same budget for all months. Publish on (Channel Selector)
Specific channels and or channel groups
Mandatory
Allows hotels to select what channels to publish the Special Offer. Selection wizard needs to permit hotel to select “All Channels�, or by Channel Types (e.g., Social Media and OTAs), or by individual channels. System will not allow selection of channels that would not permit a particular type of Special Offer (ex., a bookable Special Offer on an OTA or third party site)
Publish on Devices
Multi-Picklist - All Devices
Mandatory
Allows hotel to limit devices on which Special Offer is to be displayed. For later version of Special Offers.
- Online - Mobile - Tablet Other publishing restrictions
TBD
TBD
Future additional restrictions such as consumer geolocation (within e.g., in North America, or within 50 miles of hotel), date ranges relative to date of booking or date of research (e.g., limit date of stay to dates at least 7 days after today)
Special Offer background
Image/color/effect
Mandatory (default will be white)
This will be set as part of the Special Offer Creation process
Special Offer Image
Image
Mandatory
Hotel will be required to add an image to the Special Offer. Image can come from hotel or from a library of VFM and hotel/chain standard images. Images will be in one of two permissible aspect ratios: Square or Horizontal (4:3?). Images that are not in required aspect ratios will be center cropped.
Special Offer Thumbnail
Image based on Special Offer Image
Automatic
Once a Special Offer Image is selected, a thumbnail will be generated
Special Offer Tag line
Free form text (rich text)
Optional
This is intended to provide hotels the ability to create a short catchy tag line which will then be displayed in a differentiated way from other Special Offer descriptive text (ex., larger bold font and or as super on visual).
Option for Multilingual
Maximum of xx characters [TBD] Special Offer Description
Free form text. (Rich Text)
Mandatory
Maximum of xx characters [TBD]
Option for Multilingual Booking Button Name
Picklist -Book Now -Check Rates
This is where the hotel will provide a description of the Special Offer including any key terms
Mandatory for Bookable Special Offers
May start with default text then add ability for hotel to choose. Ex: Book No, Check Rates, Check Availability.
-View Availability -Reserve Now Redeem Special Offer Button name
Picklist -Redeem -Redeem Special Offer
Mandatory for Redeemable Special Offers
May start with default text then add ability for hotel to choose.
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