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Gaëlle Tallarida, General Manager of the MYS. “Our
spread the net as wide as possible and be all things
responsibility is to offer our visitors an entertaining and
to all people, but MYS is taking the opposite tack by
instructive plunge into the world of superyachting,
prioritising a specific visitor profile. Positive feedback
while serving the interest of the industry. In other words,
from exhibitors and partners following the MYS 2018
to encourage encounters between final clients and the
suggests this strategy is already having an impact.
best players in the market.”
The slight drop in overall attendance (2% down on 2017) reflects the drive towards lower densities
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Already filled to capacity each year and occupying
around the port, which results in a more rewarding
much of Port Hercules, there is little or no opportu
experience for prospective clients. Indeed, brokers
nity for physical growth in Monaco. Instead, the show
and builders spoke of a higher number of visitors se
organisers are focusing on delivering the best plat
riously intending to buy or charter. “We want to attract
form for business and the most efficient solutions for
people who are new to yachting as well as retain our
exhibitors to liaise with clients. One area of improve
existing client base, but at the end of the day we target
ment, for example, has been optimising the layout
HNWIs,” says one yachting executive and MYS exhi
into thematic zones to provide more fluid circulation
bitor. “When boat shows are billed as a fun family day
around the quays and tents, and allow visitors to
out, the cachet value is d iluted. I think that whenever
concentrate on their own sectors of interest.
a show targets very affluent people, it should offer an
The temptation for any show aimed at end-users is to
experience in keeping with their lifestyles.”
MYS SUMMER MAGAZINE – ISSUE 2019