Craft Ltd 1 st Floor Munro House Duke Street Leeds LS9 8AG
Business Details Company name
Craft Agency Ltd
Address
1st Floor Munro House Duke Street Leeds LS98AG
Legal status
Limited company; equal shareholding
The business will:
Offer effective and successful branding and identity solutions for small, independent businesses in the local area.
Key Personnel Name
Charlotte Bourke
Responbiilities and key skills
Type and layout; conceptual development; organisation; client communication; research.
Qualifications
BA (Hons) Graphic Design
Name
Peter (Max) Gregory
Responbiilities and key skills
Client communication, type and layout, proofing; software skills.
Qualifications
BA (Hons) Graphic Design
Name
Luke O’Brien
Responbiilities and key skills
Client communication; pitching; software skills; decision maker; image.
Qualifications
BA (Hons) Graphic Design
Craft Ltd 1 st Floor Munro House Duke Street Leeds LS9 8AG
Name
Joe Warburton
Responbiilities and key skills
Finance, accounts, type and layout; software skills; web design.
Qualifications
BA (Hons) Graphic Design
Business Idea Products / Services:
We are a design agency specialising in branding and identity for small independent businesses in Leeds and the surrounding local area. We feel branding is essential to the success of any business, big or small, and uniquely crafting each brand to suit our customers needs, whilst building lasting relationships is the aim of our practice.
Business Goals:
Achieve a turnover of ÂŁ125000 - ÂŁ15000. Build an extensive and diverse client base and maintain relations with all. Become a respected and trustworthy business.
2nd year projection:
Own private studio residence. All team members working full-time.
Market Overview
Market Needs:
In the current economical climate it is more important than ever for companies to stand out from their competitors - this is how they gain interest from potential customers. This is most prominent with independent businesses - those who require differentiation from an already existing, possibly overcrowded, market.
Your customers want:
Quality design; Affordable pricing; Face to face consultation; lasting relations.
Craft Ltd 1 st Floor Munro House Duke Street Leeds LS9 8AG
Managing Marketing Risks Making risks less of a threat:
Lack of trade. We intend to reduce this threat by holding monthly networking event to promote our company and increase trade. Continuing trade/return business. Quality of service - we will build lasting relationships with our clients.
Promotion and Advertising:
Direct mail - outs: seasonal portfolio networking events. Our portfolio will showcase our most recent client-based work in order to entice potential clients. Publication advertisements run in local newspapers and Creative Review.
Running the Business Staff
Only two members of the team in the studio at one point. The third and fourth member schmooze and research extensively.
Premesis
Rented studio space at Duke Studios at £399/ month with standard bills inclusive. The contract will run for 12 months whilst we build up an ongoing reputation and an extensive contact and client base. Duke Studios encourages collaboration with like-minded creatives therefore this offers a perfect place of residence for our first year of trade.
Equipment
Back-up mac for studio space in addition to currently owned equipment; software packages including the Adobe Creative Suite and MS Office along with basic accounting software.
Daily living cost
Based on an initial £25,000 salary for year 1 (£17,127 after national insurance and income tax), our annual income required is £100,000 (not including initial overheads / start up costs).
Craft Ltd 1 st Floor Munro House Duke Street Leeds LS9 8AG
Overheads
We calculated our overheads based on standard expenditure costs including rent (at £399/month at Duke Studios); software - Adobe Creative Suite, MS Office and various studio equipment, travel and research costs and so on, amounting to £17,609.05 - funded through personal funding, grants and / or Natwest start-up business loan up to the value of £25000.
Daily charge rate
Our annual income required is £100,000 alongside the total overhead costs of £17609.05. Using these values, and based on 244 available work days, our minimum daily charge rate as ‘Craft’ (all 4 members) is £482. As we intend to offer the most effective and affordable service as possible, the amount we can charge can be anything above £482. A daily charge rate of £600 as craft (£75 p/h or £18.75 ppph) will provide an annual pre-tax profit of £28,792 and a total net profit of £23,033.60. Aforementioned, this will account for various contingency costs.