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4. No Packaging or Postage Headaches With physical products, you have to pay and organize your product to be packaged and then shipped off to each customer. Even if you have a company taking care of this for you, it still costs. With a digital product there is nothing to package. The only thing you need to send is a download link to your customer’s e-mail. (This can be set up so the e-mail is automatically sent after they’ve purchased.) 5. You Build the List As an affiliate, building a list can be difficult though not impossible. However, not all lists are created equally. When you’re the product owner, you build a high value list of customers (the most valued of all types of lists); and convert the best both for your own future products and for affiliate products you may choose to promote later on. With digital products building these lists can be very easy. With physical products, it will depend on the channel you are selling through. If you are selling direct then this is a lesser problem. If you are selling through an online service such as Amazon, they will take the order, the payment for you and ship the product out to your customer; however, you may not get the customer details to add them to your autoresponder list. Check to see if they will send you the customer details—many do, or will if asked, but some don’t.


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