Design Elements to Rocket Your Conversions
Design Elements to Rocket Your Conversions
Don’t underestimate the power of laying out a sales letter for maximum conversion. So many little things add up. Here are seven tricks to increase your conversions… 1. Create Visual Space There’s nothing worse than going to a sales page where everything is condensed down together. A cluttered mess will cause your customer’s brain to be overwhelmed. Their eyes won’t know where to look and they’ll end up clicking off the page. Create an extremely clean layout. Try to align bullet points. Ensure you make white space (breathing space) under the headline, on the sides of your copy and around your images or video. Nothing should be pushed up against each other. 2. Clear Headline The first point of focus when somebody looks at the sales page should be your headline. Make sure when your customers first glance at your page, the first thing that stands out is your headline. Try brick red rather than fire engine red. It doesn’t look as cheap, and still grabs attention—it has been shown to increase conversions. Black on white has the highest readability, and is still a strong industry standard worth testing. 3. Conventional (not fancy) Opt-in Box Stick with the run of the mill opt-in box wherever possible. Your opt-in box should be on the right hand side. Don’t be tempted by an opt-in page with flash user interfaces. Remember