Latest Marketing Trends In the Mortgage Industry
Mortgage brokers and lenders need to stay ahead of the latest marketing trends to ensure that their business stands out in the online marketplace. In this article, we'll explore the latest marketing trends in the mortgage industry and how brokers & lenders can utilize them to attract potential customers and establish themselves as reputable experts in the field.
Here are some practical examples of how mortgage brokers in can utilize trends in their dayto-day operations:
1. Mobile Optimization – Developing a mobile app that allows borrowers to apply for a mortgage on their smartphone provides a great customer experience. The app should be user-friendly and optimized for mobile devices to make it easy for customers to navigate and complete their application. m can also ensure that their website is mobile-friendly by using responsive design and optimizing images and content for mobile devices.
2. Local SEO - Utilising local keywords on website content and blog posts can help to attract potential customers in specific neighbourhoods or districts. For example, businesses can create blog posts that focus on the best neighbourhoods to buy a home in Singapore or the top-rated schools in a specific district. Brokers or lenders can also list their business on local directories and review sites and host local events to establish themselves as a reputable local business in their target area.
3. Natural Language Processing Optimization – A chatbot or virtual assistant that uses NLP can provide quick answers to customer queries. The chatbot can be integrated into the broker's website or mobile app and can be programmed to answer common questions such as "What are the current mortgage rates?" or "How much can I borrow for a home loan?". Business can also incorporate natural language keywords and phrases into their website content and blog posts to improve their search rankings for conversational queries.
4. Video Content – Creating informative and engaging videos that explain the mortgage lending process or provide tips for first-time homebuyers. For example, they can create a video series that walks customers through the steps of applying for a mortgage loan or provides tips for improving their credit score. Brokers can also collaborate with local real estate agents or financial advisors to create joint videos that showcase their expertise in the industry.
5. E-A-T - High-quality content that demonstrates expertise and authority in the mortgage lending industry is critical for reach, traffic and conversions. For example, blog posts that discuss the latest trends in the industry or provide insights into the current state of the housing market. Business can also share customer reviews and testimonials on their website to establish trust with potential customers and partner with reputable websites or organizations in the industry to earn backlinks that can improve their search rankings and credibility.
In conclusion, the mortgage industry in is constantly evolving, and staying ahead of the latest trends is essential to attract potential customers and stand out in a crowded marketplace. By optimizing websites for mobile devices, using local keywords, incorporating natural language processing, creating video content, and establishing expertise and authority in the industry, home loan service providers can improve their search rankings and earn the trust of potential customers. A good example of this would be websites like Tomo or ROSHI who are utilising many of these latest trends.