MKTG 4520 COMPANY ANALYSIS: H&M that bad of an idea. Of course the more appropriate way is to just have the pages in different countries (i.e. H&M USA, H&M Germany) which they do have but provide no reference to on the main page. This same issue stands with Twitter. They should at least tweet more often and/or direct followers to their designated geographic page.
H&M should also put more effort into providing visuals on Google+ simply because they are so big of a company that there is no excuse as to why they are slacking on that. It’s evident that Google+ is not as popular as other social networks, but there is a possibility that people may shift to the network at any time. It would be a shame if the company lagged behind content-wise simply because no one wanted to upload videos and photos. Even if they are just using and posting heavily on Google+ for search engine purposes, the company needs to just shape up the page a little.
Their YouTube account should simply be made broader to satisfy more of the shoppers in H&M’s domain. The brand specializes in all sort of styles for fashionable men and women, but the videos only cater to that edgy hipster style that not everyone connects with. I, myself, am a huge fan and shopper at H&M, but I don’t relate to the H&M Loves Music campaign as much as I would have when I was 19 or 20. Now, I am heading in a more professional direction and have no connection with that campaign. H&M should simply have more videos that cater to young professionals interested in maintaining a clean, classy style.
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