This bike is designed to be the cheapest fold-up bike on the market and to provide an opportunity for householders to be able to afford, store and use a sustainable method of environmentally friendly transport.
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u Case study: Wayne Hemingway u People’s needs
u HD Roadrunner
The Shackup, HD Roadrunner and Butt Butt projects have to be seen in the context of the designer’s interest in the way in which people interact, occupy and work with space and with each other. Hemingway does not have a formal education in product design and his ability to innovate across a variety of fi elds is a testament to the way in which a designer can identify and offer solutions for contemporary challenges through passion, a willingness to explore and refl ect, an eye for detail and a drive to seize opportunities. Combined, Hemingway’s ideas on architecture, space, living and travel represent a man striving to deliver his vision of the world.
Imagination
As a result, The Shackup range includes a small shed designed purely for bike storage and a range of sheds that combine traditional storage facilities with outdoor offi ce space. This fl exibility is enabled through a high roof height, large glazed areas and solid construction. The sheds are made from sustainable timber, which has a low carbon output that is not substantially raised if (as they are) parts are fl at-packed. Hemingway provides the bike too. Another of his recent designs is the HD Roadrunner folding bike, which at around £60 (US$120) is one of the cheapest folding bikes on the market. Its affordability is such that it could realistically encourage more people to take up environmentally-effi cient travel. To complement these socially and environmentally-aware products, Hemingway designed the Butt Butt, which has the advantage of being both a practical rainwater collection container and a fun, eye-catching feature in any garden (its unique feature being that it is in the shape of a human bottom).