ADVERTORIAL
Le Coq Sportif Photographs Marcus Agerman Ross Rooster Charles Nicholson
French sportswear brand Le Coq Sportif has been on the podium at some of the greatest moments in sport over the past 130 years. The brand’s legacy is intimidating: in cycling (supplying Tour de France jerseys from 1951-1988, and again today); football (Diego Maradona sported the rooster as he ran from midfield to score against England in the 1986 World Cup quarter finals); and tennis (Arthur Ashe – of the tennis shoe, one of the greatest players of all time – plus his protégé Yannick Noah, who won the 1983 French Open, and Richard Gasquet, current world #13, are all Le Coq Sportif players). The brand’s new logo, designed by Ron Arad, is curvier than the original, symbolising Le Coq Sportif as it struts boldly into the future. Le Coq Sportif, 21-23 Earlham Street, London WC2 lecoqsportif.com The 101st Tour de France starts in Leeds, Yorkshire on 5 July letour.com 127