Winter 2011-12 Tennessee Home and Farm

Page 39

Member Benefits

Savings for the Season Farm Bureau member benefits offer incredible return on investment

W

hen you see the golden arches, you know there’s a McDonald’s close by. My boys would say those arches mean that old Dad is about to feed the Wright family one more time off the dollar menu. (My boys say I’m cheap, but I prefer the term “conservative.”). How many folks in our part of the world immediately recognize that certain shade of green as being associated with John Deere? Both McDonald’s and John Deere have built their brand recognition on value and quality. How about that red rectangle that simply has the words “Farm Bureau Tennessee” inside? Most Tennesseans recognize the Farm Bureau logo as a symbol of value, and, without a doubt, the value offered to members today is better than ever before. A few years back we

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started a member benefits program in Tennessee specifically designed to increase value of Farm Bureau membership by offering discounts on products and services for members. As a member, you can save more than enough money each year to pay for your $25 membership. Since I’m “conservative,” I decided to figure up how much money I saved last year by using just two benefits associated with membership. Last year I spent five nights in Choice Hotels and saved on average $18 per night, for a total savings of $90. When you add just that one figure to the identity theft consultation and restoration services automatically included with membership valued at a minimum of $10 per month ($120 annually), the savings add up quickly, and it’s easy to see that membership in Farm Bureau didn’t cost me a dime. In fact, my $25 membership paid me back $185. I don’t know about you, but I sure do wish my 401(k) had a return on investment like that! If you’re “conservative” like me, and you like to save a few dollars from time to time, take a look at the products and services available to you as a member at www.tnfarmbureau.org/ memberbenefits. You can also check out our ad on pages 22 and 23 of this magazine. P.S. If Santa happens to be reading this, he can save $500 on a new Ford F150 for me for Christmas.

About the Author Bryan Wright is the associate director of organization/member benefits for TFBF. His email is bwright@ tfbf.com. To learn more about member benefits, visit www.tnfarmbureau.org/ memberbenefits or call the member benefits hotline toll free at 1-877-363-9100.

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