welcome to the new frontier O
nce upon a time – nearly two centuries ago – Asheville, North Carolina, extended a warm welcome to the first tourists arriving on the wooded frontier. Magnificent Blue Ridge scenery and cool
breezes surrounded those early visitors, just like today. Hearty local food and beverage graced the dinner table, just like today. Cultural life centered on song and dance and drama, just like today. And recreation meant exploring forest pathways, lacy waterfalls and rocky mountaintops. Always empowering and engaging, soothing the soul while stimulating the mind and body. Just like today. Now add the spontaneous excitement of a modern and creative city packed with memorable activities for every age and every interest – from music and dance to fashion, food and fly-fishing – and you’ve discovered Asheville. Mix and match each day for a never-ending sense of newness and possibility; high-tech or handcrafted, every experience connects you to a vibrant community of independent spirits. Welcome to the new frontier. Asheville alive!