TRADESHOW PREVIEW
BACK IN THE GAME The return to physical get-togethers wasn’t the only priority for most tradeshows this year: fundamental decisions that will affect the future of fashion fairs and reveal their full impact in the months to come are also at the top of the agenda.
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Two years after Kingpins24 was initiated as a digital format, the organisers of denim tradeshow Kingpins and its founder Andrew Olah got back to business in a new location, Amsterdam’s SugarCity, with a physical event showcasing 600 brands and attracting over 1,200 visitors. This clearly set the tone for the second post-pandemic event, which took place from 19-20 October. And staying on the topic of denim: Denim Première Vision celebrated its premiere in Berlin this May. Awaiting the visitors were not only 80 exhibitors and a new line-up – consisting of the Marketplace, physical and digital talks as well as space for fashion trends and seminars – but also a presentation of trends and technological innovations for the autumn/winter 23/24 season. In November, the tradeshow will be heading to Milan to showcase the latest developments in the world of denim. Ready and raring to go, Munich Fabric Start (MFS) and its international denim fair Bluezone returned as a physical event for its 50th anniversary edition at the end of August, beginning of September. With the launch of its new format The Source as a one-stop solution, the event covered its largest total exhibition space to date: 45,000 m². Now fully back on track, they’ll be following up with View at the end of November and MFS and Bluezone at the end of January 2023. Fashion fair Premium also made an impressive comeback this July. With its formats Premium, Seek and the recently launched D2C event The Ground, the organisers celebrated their physical tradeshow comeback in the new location of Messe Berlin. But there’s no time to rest on their laurels as the next edition is already in the planning stages and will take place in January 2023 during Berlin Fashion Week. New city with a new licensee: Neonyt is bidding farewell to Frankfurt am Main and will be pitching its (tradeshow) tents in the Rhine metropolis of Düsseldorf in January 2023. The sustainable format is being initiated by the new licensee of Igedo Company parallel to Fashn Rooms and will once again include Fashionsustain as an integral part of the event.
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