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LASALLIAN EDUCATION BRAND
8. LASALLIAN EDUCATION BRAND
8A WHY A LASALLIAN BRAND?
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A compressed or distilled way in which to focus our conversations and name what is happening in our schools. A common language that “decodes” our internal language that speaks to our outside publics. A way that broadens our understanding of our common mission that is inclusive of language common in the larger educational community. An opportunity to stay on message and engage into dialogue with others. Speaks from your “customers’” point of view, not yours.
8B PROCESS
Phase I: Interviews, focus groups, social media and surveys. Phase II: Draft of brand platform and stakeholder engagement through focus groups and social media. Phase III: Strategy sessions on brand adoption and integration. Phase IV: Ongoing implementation.
8C LASALLIAN EDUCATION - WHAT WE STAND FOR
PROMISE: WHAT WE DELIVER
The Lasallian educational mission provides transformative experiences that are innovative and holistic.
REASONS TO BELIEVE
Teaching based on the vision and spirituality of St. John Baptist de La Salle. Living the Institute’s mission for more than three centuries. Centering on Christian values and personal relationships. Leading with De La Salle Christian Brothers and Lasallian Partners. Advancing innovations in teaching, technology and scholarship.
8D UNIFYING STATEMENT
Empirical evidence, test scores, survey results and programs and services offered serve as proof that Lasallian education really has and continues to “transformed lives”.
8E LASALLIAN LOGOS AND MARKS
Lasallian schools across the world must convey a consistent image as educational institutions committed to Catholic Lasallian secondary education to a range of audiences. A graphic identity system helps ensure the mission, purpose and values of each Lasallian school is clear.
Fig. 8-1 Lasallian Picture Mark Fig. 8-3 Lasallian Signature and Unifying Statement
Fig. 8-2 Lasallian Logo
USES
Lasallian educations permits Mullen High School to utilize the Lasallian brand in the following ways:
As a secondary logo to the Mullen High School logo(s).
Mullen is permitted to change the colors of the Lasallian brand to match those of Mullen High School.
The Lasallian brand may be used on Mullen printed and online materials.
The Lasallian brand may be used as a link to Christian Brother Conference websites.
The Lasallian brand may be used on clothing.
8F USE EXAMPLES
WEBSITES
8G USE EXAMPLES
WEBSITES CONT.
Links to Christian Brothers Conference Brand page
8H USE EXAMPLES
WEBSITES CONT.
Links to Christian Brothers Conference Brand page
8I USE EXAMPLES
WEBSITES CONT.
8J USE EXAMPLES
WEBSITES CONT.
