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Nobody does “I Do” like we do!® H

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A. 3/4 carat t.w. bridal set (1/3 carat center). $1,750 B. 3/4 carat t.w. bridal set (1/3 carat center). $1,975 C. 3/4 carat t.w. bridal set (1/3 carat center). $1,750 D. 1/2 carat t.w. bridal set (1/5 carat center). $1,095 E. 1/2 carat t.w. bridal set (1/6 carat center). $1,150 F. 3/4 carat t.w. bridal set (1/5 carat center). $1,550 G. 3/4 carat t.w. bridal set (1/5 carat center). $ 1,450 H. 3/4 carat t.w. bridal set (1/5 carat center). $1,495

Ashi Diamonds

18 East 48th Street, 14th Floor New York, New York 10017 800-622-ASHI

Ashi Diamonds


Nobody does “I Do” like we do!®

Believe In Love Collection When you’ve met the man of your dreams your whole world comes alive. Here for the first time

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is an exquisite yet affordable bridal collection to help make those dreams come trrue. These

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enchanting styles reflect the very best in fine B

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craftsmanship and modern jewelry design. ‘Believe In Love’ with any of these unique works

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of art and create memories to last a lifetime.

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D *center stone sold separately

ON OUR COVER A. 1 5/8 carat t.w. 18k engagement ring (3/4 carat yellow diamond center). $6,375 B. 5/8 carat t.w. 18k semi-mount ring. $1,650*

*center stone sold separately

A. 1 1/4 carat t.w. engagement ring (5/8 carat center). $3,475 B. 5/8 carat t.w. semi-mount ring. $1,375* C. 1 1/2 carat t.w. 18k semi-mount ring. $4,295* D. 1 1/6 carat t.w. 18k semi-mount ring. $4,175* E. 1 1/3 carat t.w. 18k semi-mount ring. $4,395* F. 1 1/4 carat t.w. princesscut wedding set. $2,595 G. 1 1/4 carat t.w. round wedding set. $2,475 H. 1 1/4 carat t.w. emerald-cut wedding set. $2,795

A. 5/8 carat t.w. semi-mount ring. $1,495* B. 3/4 carat t.w. semi-mount ring. $1,550* C. 1 1/3 carat t.w. 18k semi-mount ring. $3,895* D. 5/8 carat t.w. semi-mount ring. $1,550* E. 3/4 carat t.w. semi-mount ring. $1,595* 2

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Nobody does “I Do” like we do!®

Welcome to [your name] Jewelers Greetings from [your name] Jewelers, where we continue our quest for uncompromising quality and unparalleled design in fine jewelry and watches. This year we’re delighted to introduce the “Believe In Love” Bridal Collection. Choose from the largest selection of diamonds and wedding rings in our area. Or you may select a gift from one of the finest designer names in the jewelry world.

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We invite you to visit our showroom, browse our showcases and enjoy our quality service. Allow our professional staff to guide and assist you, or help select a custom creation made especially for you from our in-house design shop. From all of us at [your name] Jewelers, thank you for your loyalty and friendship over the years.

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D *center stone sold separately

ON OUR COVER A. 1 5/8 carat t.w. 18k engagement ring (3/4 carat yellow diamond center). $6,375 B. 5/8 carat t.w. 18k semi-mount ring. $1,650*

*center stone sold separately

A. 1 1/4 carat t.w. engagement ring (5/8 carat center). $3,475 B. 5/8 carat t.w. semi-mount ring. $1,375* C. 1 1/2 carat t.w. 18k semi-mount ring. $4,295* D. 1 1/6 carat t.w. 18k semi-mount ring. $4,175* E. 1 1/3 carat t.w. 18k semi-mount ring. $4,395* F. 1 1/4 carat t.w. princesscut wedding set. $2,595 G. 1 1/4 carat t.w. round wedding set. $2,475 H. 1 1/4 carat t.w. emerald-cut wedding set. $2,795

A. 5/8 carat t.w. semi-mount ring. $1,495* B. 3/4 carat t.w. semi-mount ring. $1,550* C. 1 1/3 carat t.w. 18k semi-mount ring. $3,895* D. 5/8 carat t.w. semi-mount ring. $1,550* E. 3/4 carat t.w. semi-mount ring. $1,595* 2

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Nobody does “I Do” like we do!®

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You’ve consented to marry your J

special guy. You’re going to build

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a life together. You’ve never felt

so sure about something before.

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A. 1 carat t.w. semi-mount ring. $2,150* B. 1 carat t.w. 18k semi-mount ring. $2,550* C. 1 1/4 carat t.w. 18k semi-mount ring. $4,825* D. 3/4 carat t.w. 18k semi-mount ring. $1,950 E. 1/5 carat t.w. 18k matching band. $650 F. Flower engagement ring: 1 carat t.w. (1/3 carat center). $2,250 1 1/2 carat t.w. semi-mount ring. $3,250* G. Matching band: 1/5 carat t.w. $650 1/3 carat t.w. $875 H. 1 1/5 carat t.w. 18k semi-mount ring. $3,025* J. 1 1/4 carat t.w. 18k matching band. $2,750 K. 3/4 carat t.w. semi-mount ring. $1,825* L. 1/2 carat t.w. matching band. $1,225 M. 3/4 carat t.w. 18K semi-mount ring. $1,975* N. 1/2 carat t.w. 18k matching band. $1,225 4

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A. 7/8 carat t.w. engagement ring (3/8 carat center). $2,295 B. 1/3 carat t.w. 18k matching band. $1,075 C. 7/8 carat t.w. engagement ring (3/8 carat center). $2,395 D. 1/3 carat t.w. matching band. $895 E. 1 1/4 carat t.w. engagement ring (5/8 carat center). $3,995 F. 1/6 carat t.w. matching band. $595 G. 3/4 carat t.w. 18k semi-mount ring. $2,295* H. 1/2 carat t.w. 18k matching band. $1,225 J. 1 1/6 carat t.w 18k semi-mount ring. $2,795* K. 5/8 carat t.w. 18k matching band. $1,595 L. 1 1/6 carat t.w. 18K engagement ring (3/8 carat center). $3,495 M. 1/2 carat t.w. 18k matching band. $1,225 5


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Ways to Say “I Love You�

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*center stone sold separately

A. 3/4 carat t.w. 18K princess-cut semi-mount ring. $1,750* B. 7/8 carat t.w. 18K matching band. $1,750 C. 5/8 carat t.w. 18K round semimount ring. $1,695* D. 5/8 carat t.w. 18k matching band. $1,550 E. 1 carat t.w. 18k semi-mount ring. $2,925* F. 3/4 carat t.w. 18k matching band. $2,250 G. 1 carat t.w. engagement ring (5/8 carat center). $3,850 H. 1 carat t.w. semi-mount ring. $2,250* J. 1 1/5 carat t.w. matching band. $2,475 K. 1 carat t.w. semi-mount ring. $2,050* L. 1 1/5 carat t.w. matching band. $2,375 M. 1 1/2 carat t.w. engagement ring (5/8 carat center). $4,725 6

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*center stone sold separately

A. 3/4 carat t.w. bridal set (3/8 carat center). $1,875 B. 1 carat t.w. bridal set (1/3 carat center). $2,195 C. 1 carat t.w. bridal set (1/3 carat center). $2,095 D. 3/8 carat t.w. semi-mount ring. $1,095* E. 1/4 carat t.w. matching band. $725 F. 1 carat t.w. engagement ring (1/2 carat center). $3,725 G. 1/6 carat t.w. matching band. $495 H. 3/4 carat t.w. 18K semi-mount ring. $2,595* J. 1/2 carat t.w. 18k matching band. $1,625 K. 7/8 carat t.w. engagement ring (1/3 carat center). $2,050 L. 1/4 carat t.w. matching band. $925 7


Nobody does “I Do� like we do!Ž

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*center stone sold separately

A. 1 carat t.w. semi-mount ring. $2,395* B. 3/8 carat t.w. matching band. $1,095 C. 1 carat t.w. semi-mount ring. $2,395* D. 3/8 carat t.w. matching band. $1,095 E. 7/8 carat t.w. engagement ring (3/8 carat center). $2,250 F. 1/5 carat t.w. matching band. $695 G. 7/8 carat t.w. engagement ring (3/8 carat center). $2,850 H. 1/5 carat t.w. matching band. $650 J. 7/8 carat t.w. 18K diamond semi-mount ring. $3,725* K. 1 carat t.w. 18k semi-mount ring. $3,625* 8

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*center stone sold separately

A. 7/8 carat t.w. princess-cut engagement ring (1/3 carat center). $1,975 B. 3/8 carat t.w. matching band. $1,025 C. 7/8 carat t.w. round engagement ring (1/3 carat center). $1,975 D. 3/8 carat t.w. matching band. $1,025 E. 1/4 carat t.w. matching band. $725 F. 5/8 carat t.w. semi-mount ring. $1,550* G. 7/8 carat t.w. semi-mount ring. $1,875* H. 3/4 carat t.w. matching band. $1,495 J. 1 1/4 carat t.w. engagement ring (1/2 carat center). $3,395 K. 1/5 carat t.w. matching band. $475 L. 7/8 carat t.w. bridal set (1/3 carat center). $1,795 M. 1 carat t.w. bridal set (1/3 carat center). $2,625 9


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Nobody does “I Do” like we do!®

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You are totally devoted to him. Together you’re beginning a wonderful adverture.

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A. 1 carat t.w. bridal set (1/3 carat center). $2,095 B. 1 carat t.w. bridal set (3/8 carat center). $2,625 C. 1 carat t.w. bridal set (1/3 carat center). $2,295 D. Bridal set: 1/2 carat t.w. (1/5 carat center). $1,175 1 1/5 carat t.w. (3/8 carat center). $3,195 E. 3/4 carat t.w. bridal set (1/3 carat center). $1,650 F. 1 carat t.w. bridal set (3/8 carat center). $2,250 G. 3/4 carat t.w. bridal set (1/4 carat center). $1,795

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A. 7/8 carat t.w. bridal set (1/3 carat center). $1,695 B. 1 carat t.w. bridal set (1/3 carat center). $2,095 C. 3/4 carat t.w. bridal set (1/4 carat center). $1,550 D. 3/4 carat t.w. bridal set (1/4 carat center). $1,595 E. Bridal set: 1/2 carat t.w. (1/5 carat center). $1,150 1 carat t.w. (3/8 carat center). $2,150 F. 3/4 carat t.w. bridal set (1/4 carat center). $1,495 G. 5/8 carat t.w. bridal set (1/4 carat center). $1,495 H. 7/8 carat t.w. bridal set (1/3 carat center). $1,895 11


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Dreams that last a lifetime...

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In my dreams you asked me to be yours forever. D

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Nobody does “I Do� like we do!Ž

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Now your dreams have become reality.

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A. 5/8 carat t.w. bridal set (1/3 carat center). $1,450 B. 5/8 carat t.w. bridal set (1/3 carat center). $1,550 C. 3/4 carat t.w. bridal set (1/5 carat center). $1,695 D. 3/4 carat t.w. bridal set (1/3 carat center). $1,775 E. 3/4 carat t.w. bridal set (1/3 carat center). $1,675 F. 5/8 carat t.w. bridal set (1/4 carat center). $1,450 G. 5/8 carat t.w. bridal set (1/4 carat center). $1,495

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A. 1 carat t.w. bridal set (1/3 carat center). $2,025 B. 5/8 carat t.w. bridal set (1/5 carat center). $1,550 C. 1 carat t.w. bridal set (1/3 carat center). $2,250 D. 1 carat t.w. bridal set (3/8 carat center). $2,575 E. 1 carat t.w. bridal set (3/8 carat center). $2,250 F. 7/8 carat t.w. bridal set (3/8 carat center). $2,425 G. 7/8 carat t.w. bridal set (1/3 carat center). $1,875 H. 7/8 carat t.w. bridal set (1/3 carat center). $2,095

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How To Select Your Diamond CUT

Diamonds are cut to specific mathematical proportions and angles to best reflect light. The more light bouncing off a stone, the more beautiful and sparkly it will appear. If a stone is cut poorly, it will appear less brilliant.

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COLOR

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The 4 C’s

The more colorless the diamond, the more brilliantly it will shine. Stone hues range from completely colorless to slightly yellow which are graded on a color scale from D to Z set by the Gemological Institute of America (GIA). Colorless stones, graded D, E, F are treasured for their rarity and value.

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Professional jewelers judge diamonds by a

set of criteria known as the 4 C’s: cut, color,

CLARITY

The clearer and cleaner the stone, the more dazzling and rarer it will be. Because diamonds are formed deep in the earth, they can have natural “birthmarks”–minute traces of minerals and other elements known in the trade as inclusions which make each stone unique. Clarity refers to the number, color, size, and position of these inclusions, which are measured on a GIA scale from completely flawless (FL) to visibly imperfect (I3).

clarity and carat. But above and beyond

those guidelines, choosing your diamond is all about what you love. When you’ve found the right one, you know it.

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CARAT WEIGHT

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+ Available in an assortment of carat weights

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A. Asscher diamond 18k engagement ring: 1 carat t.w. $2,975 11/2 carat t.w. $5,275 B. Engagement ring: 1/2 carat t.w. $995 1 carat t.w. $1,750 C. Emerald-cut engagement ring: 1 carat t.w $2,595 1 1/2 carat t.w $4,675 D. Princess-cut diamond engagement ring: 1/2 carat t.w. $995 1 carat t.w. $2,195 1 1/2 carat t.w. $4,075 E. Princess-cut matching band: 1/2 carat t.w. $950 1 carat t.w. $1,795 F. Princess-cut three stones ring: 1/2 carat t.w. $1,095 1 carat t.w. $2,625 1 1/2 carat t.w. $6,050 G. Round diamond three stones ring: 1/2 carat t.w. $1,050 1 carat t.w. $2,250 1 1/2 carat t.w. $4,825 H. Round diamond engagement ring: 1/2 carat t.w. $1,050 1 carat t.w. $1,795 1 1/2 carat t.w. $3,395 J. Round diamond matching band: 1/2 carat t.w. $950 1 carat t.w. $1,875

A. Princess-cut diamond pendant.+ B. Round diamond pendant.+ C. Princess stud earrings.+ D. Round stud earrings.+ E. Princess-cut solitaire.+ F. 1/2 carat 18K asscher solitaire ring. $2,850 G. Marquise solitaire.+ H. Round solitaire.+ J. 1/2 carat t.w. 18k Asscher center ring. $2,050

Diamonds are sold by weight in carats. Each carat is 1/5 of a gram. The heavier the diamond, the more valuable it is. Stone size is more a personal preference and not necessarily a measure of quality like color and clarity are. However, a larger carat is desirable because of its ability to showcase a diamond’s color, cut and brilliance.

Be CONFIDENT

that you’re getting the finest quality stone. Choose a trusted jeweler. We have been guiding brides and grooms in their important jewelry decisions for many years in our community. It is a pleasure and honor to serve you.

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Diamond Inserts

Diamond Enhancers

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Celebrate every moment...

Curved Bands

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Diamond Enhancers: A. 1/2 carat t.w. $995 B. 3/4 carat t.w. $2,095 C. 5/8 carat t.w. $1,650 D. 5/8 carat t.w. $1,095 E. 1/2 carat t.w. $1,095 F. 5/8 carat t.w. $1,275 G. 1/5 carat t.w. $495 H. 1/8 carat t.w. $275 J. 1/4 carat t.w. $475

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Diamond inserts: A. 1/2 carat t.w. $1,225 B. 5/8 carat t.w. $1,450 C. 1/8 carat t.w. $725 D. 3/8 carat t.w. $950 E. 5/8 carat t.w. $1,550 F. Princess-cut matching band: 1/2 carat t.w. $950 1 carat t.w. $1,795 G. Round matching band: 1/2 carat t.w. $950 1 carat t.w. $1,875 H. 1/2 carat t.w. round diamond band. $825 J. 1/2 carat t.w. princess-cut diamond band. $875 K. 1/2 carat t.w. millgrain band. $850

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This Anniversary say “I’ll love you forever”

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DIAMONDS ESPECIALLY

FOR HIM

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A. 2 1/2 carat t.w. Eternity round band. $4,950 B. 1 carat t.w. 18k Asscher diamond band. $3,025 C. 2 1/2 carat t.w. Eternity princess-cut band. $4,725 D. Vintage diamond band: 1/4 carat t.w. $525 1/2 carat t.w. $875 1 carat t.w. $1,650 E. Channel-set round band: 1/4 carat t.w. $525 1/2 carat t.w. $875 1 carat t.w. $1,650 F. Channel-set princess-cut band: 1/4 carat t.w. $550 1/2 carat t.w. $875 1 carat t.w. $1,650 G. 1/2 carat t.w. men’s band. $1,575 H. 1/4 carat t.w. three stones men’s band. $1,375 J. 1/2 carat t.w. men’s band. $1,495 K. Men’s ring: 1/4 carat t.w. $795 1/2 carat t.w. $1,295 L. Men’s ring: 1/4 carat t.w. $795 1/2 carat t.w. $1,225 M. Men’s ring: 1/4 carat t.w. $875 1/2 carat t.w. $1,375

A. 3/4 carat t.w. three bands set. $1,650 B. 1 carat t.w. fashion band. $1,895 C. 1 carat t.w. fashion band. $2,195 D. 1 carat t.w diamond band. $1,750 E. 1/2 carat t.w. clover ring. $925 F. 1/3 carat t.w. fashion band. $750 G. 1/5 carat t.w. fashion band. $775 H. 1/5 carat t.w. fashion band. $795 J. 1/4 carat t.w. princess-cut diamond ring. $550 K. 3/8 carat t.w. fashion ring. $825

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A. 1/2 carat bridal set (1/5 carat center). $995 B. 3/4 carat t.w. bridal set (1/4 carat center). $1,550 C. 1 carat t.w. bridal set (1/3 carat center). $2,095 D. 1/2 carat t.w. bridal set (1/4 carat center). $1,250 E. 3/4 carat t.w. bridal set (1/4 carat center). $1,475 F. 3/4 carat t.w. princesscut bridal set (1/5 carat center). $1,595 G. 3/4 carat t.w. round bridal set (1/5 carat center). $1,495 H. 1/3 carat t.w. princess-cut bridal set (1/6 carat center). $1,050 20

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A. 3/4 carat t.w. bridal set (3/8 carat center). $1,850 B. 3/4 carat t.w. bridal set (1/3 carat center). $1,950 C. 1 carat t.w. bridal set (3/8 carat center). $2,395 D. 7/8 carat t.w. bridal set (1/3 carat center). $1,825 E. 3/4 carat t.w. bridal set (1/3 carat center). $1,725 F. 7/8 carat t.w. bridal set (1/3 carat center). $1,825 G. 3/4 carat t.w. bridal set (1/3 carat center). $1,550 H. 1 carat t.w. bridal set (1/3 carat center). $2,295

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A. Palm tree pendant. $325

B. Palm tree earrings.

A. Journey pendant.

$325 E. Pearl and diamond pendant. $250

$375

B. Journey pendant.

$325

C. Diamond pendant.

$395

Where would you be without your dearest friends?

They were the first people you told about the wonderful new guy you’d just met. Maybe they were even around back in the days when you had to date all those frogs in search of your prince.

C. Diamond earrings. $325

D. Heart pendant.

$275

F. Circle pendant. $225

They’ve shared your happiness and your tears, your secrets and your declarations, standing beside you through thick and thin. And they’ll be there, at your side again, on your wedding day, sharing the happiest moment of your life so far. Your bridesmaids and your maid or matron of honor deserve something very special to remember it by – a few diamonds of their own.

Choose a gift of diamonds for $350 or under.

H. Cross pendant.

G. Pearl and diamond pendant.

$325

L. Diamond pendant.

$215

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$295

M. Diamond earrings. $295

J. Flower diamond pendant.

$295

N. Cross pendant.

$175

K. Diamond pendant. $325

D. Hoop earrings.

$475

E. Diamond earrings. $450

F. Diamond earrings.

P. Fashion earrings.

G. Diamond ring.

$425

H. Fashion ring.

J. Diamond band.

$295

$395

$495

$395 23


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A. 1/3 carat t.w. heart necklace. $825 B. 1/2 carat t.w. heart earrings. $1,050 C. 1/3 carat t.w. heart ring. $775 D. 1/3 carat t.w. necklace. $825 E. 1/2 carat t.w. earrings. $1,095 F. 1/3 carat t.w. ring. $795 G. 1/3 carat t.w. necklace. $825 H. 1/2 carat t.w. earrings. $950 J. 1/3 carat t.w. ring. $725 K. 1/3 carat t.w. necklace. $750 L. 1/2 carat t.w. earrings. $1,075 M. 1/3 carat t.w. ring. $750

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A. 5/8 carat t.w. diamond earrings. $1,150 B. 1/2 carat t.w. diamond pendant. $875 C. 5/8 carat t.w. diamond ring. $1,175 D. 1/2 carat t.w. Vintage princess-cut pendant. $1,275 E. 7/8 carat t.w. wedding set (1/3 carat center). $1,950 F. 1/2 carat t.w. Vintage princess-cut earrings. $1,095 G. 1/2 carat t.w. Vintage round diamond pendant. $1,250 H. 1/2 carat t.w. Vintage round earrings. $1,095 J. 1 carat t.w. wedding set (1/3 carat center). $1,995 K. 1/2 carat t.w. clover pendant. $995 L. 1/2 carat t.w. clover ring. $1,225 M. 1/2 carat t.w. clover earrings. $1,025 25


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DISCLAIMER: Market fluctuations in metal, diamonds and gemstones may cause price changes without notice. Diamond carat weights represent the approximate weight (t.w.) of all the diamonds in each setting unless noted. Diamond total weights may vary between .01 and .05 carat. Some items are enlarged to show detail. Typographic errors are subject to correction.

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A. 1 carat t.w. princess-cut bridal set (1/3 carat center). $2,250 B. 3/4 carat t.w. round bridal set (1/3 carat center). $1,795 C. 1/2 carat t.w. bridal set (1/4 carat center). $1,095 D. 5/8 carat t.w. bridal set (1/5 carat center). $1,295 E. 5/8 carat t.w. bridal set (1/4 carat center). $1,450 F. 5/8 carat t.w. bridal set (1/4 carat center). $1,395 G. 7/8 carat t.w. bridal set (1/4 carat center). $1,795 H. 3/4 carat t.w. bridal set (1/4 carat center). $1,395 J. 1/3 carat t.w. diamond ring (1/6 carat center). $675 K. 1/3 carat t.w. diamond ring (1/6 carat center). $695 L. 1/3 carat t.w. diamond ring (1/6 carat center). $695 26

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A. 3/4 carat t.w. bridal set (1/5 carat center). $1,450 B. 3/4 carat t.w. bridal set (1/4 carat center). $1,575 C. 5/8 carat t.w. bridal set (1/5 carat center). $1,575 D. 1/3 carat t.w. diamond ring. $750 E. 1/3 carat t.w. diamond ring. $795 F. 1/3 carat t.w. diamond ring. $725 G. 1/3 carat t.w. diamond ring. $725 H. 3/4 carat t.w. bridal set (1/4 carat center). $1,495 J. 3/4 carat t.w. bridal set (1/4 carat center). $1,595 K. 3/4 carat t.w. bridal set (1/4 carat center). $1,725 L. 5/8 carat t.w. bridal set (1/4 carat center). $1,475 27

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