BoJAGI
SUJI'S cUISINe U.S.A.
traditional Korean wrapping cloths.
welcome to fdmr
Food Dreams, Made Real.™ At FDMR, we remind ourselves constantly-- right in the name of our company-why we are in love with this business. We believe some of the most genuine human experiences are built around food, and we have decades of experience in bridging the exciting and exotic with the comfortable and familiar. Come live the dream with us, as we introduce classic Korean flavors to the American table.
SUJI PARK
JIM CAMPBELL
FOUNDER & CO-CEO SUJI'S CUISINE & FDMR
CO-CEO SUJI'S CUISINE U.S. & FDMR
Before opening the restaurant that would grow into Suji's global operations, she served as Director of Foreign Relations for South Korea's Olympic Committee and CEO of a DotSolutions, a technology company. She graduated from the French ulinary Institute in New York City, and is fluent in Korean, English, and Japanese.
As Vice President of Procurement and Distribution for Grace Restaurants and American Restaurant Group, he managed the supply of food to a wide range of restaurants including Black Angus, Spoons, Velvet Turtle, Coco’s, Ruben’s, El Torito, and Del Taco. He graduated from California State University at Fullerton with a degree in history.
CONTENTS WHO WE ARE
OUR HISTORY SUJI’S RESTAURANTS SUJI’S IN the MEDIA SUJI’S MENU INTRODUCING SUJI’S CUISINE SUJI’S CUISINE BRANDED PRODUCTS SUJI’S CUISINE FOOD SERVICE PRODUCTS SUJI’S CUISINE COMPETITIVE ADVANTAGES INTRODUCING FDMR FDMR MANAGEMENT TEAM
SUJI’S KOREAN BBQ
KOREAN BBQ IN U.S. CONSUMER RETAIL BULGOGI 101 - beef bulgogi BULGOGI 101 - pork bulgogi BULGOGI AT COSTCO U.S. Market The Coming Korean Wave! Mainstream U.S. Marketing of KoreaN
LINES OF PRODUCTS
SUJI’S KOREAN BBQ BRANDING TRACKS KOREAN SOULTM SEOUL - MEXTM INSPIRATIONSTM
OUR HISTORY
OUR HISTORY
2005
2009
2012
2013
2014
Restaurant OpenINGs
COSTCO KOREA RETAIL
COSTCO JAPAN RETAIL
FDMR FOUNDING
SUJI’S KOREAN BBQ
ITAEWON, SEOUL
LAUNCH
LAUNCH
ROPPONGI, TOKYO US EMBASSY CAFETERIAS IN KOREA & JAPAN
Launch
SUJI’S RESTAURANTS
SUJI’S ITAEWON, KOREA
INTRODUCTION Suji’s began as a small 30 seat restaurant in Seoul and has grown into an international business with operations serving consumers and U.S. embassies in Korea and Japan. Suji’s made its name in Asia by introducing high quality, authentic American cuisine in comfortable cultural settings like Sunday Brunch.
SUJI’S ROPPONGI, JAPAN
SUJI’S IN THE MEDIA “…After 10 years in New York City, Park Suji introduced her fellow South Koreans to an exotic way to socialize over food: brunch
SUJI’S MENU New York Sunday brunch dishes 7 days a week Deli sandwiches with house-cured meats on fresh-baked breads Homemade bagels and cream cheese blends Luscious cinnamon rolls and desserts
INTRODUCING SUJI’S CUISINE
Suji’s Cuisine develops, produces, and contract manufacture, high-quality American, Korean, and Japanese food products under various brands for sale in the retail and food service sectors in Korea and Japan.
AMERICAN
SUJI’S DELI
American food products for the Korean and Japanese markets
KOREAN
MIRUE SHIKDANG Korean food products for the Japanese market
JAPANESE
FOOD SERVICE PRODUCTS
American, Korean and Japanese food products for restaurants, airports, theme parks and orther food service operators
AZABU SHOKUDO Japanese food products for the Korean market
SUJI’S CUISINE BRANDED PRODUCTS
SUJI’S DELI
AMERICAN
AZABU SHOKUDO
JAPANESE
MINU SIKDANG
KOREAN
SUJI’S CUISINE FOOD SERVICE PRODUCTS
COSTCO FOOD SERVICE MENU
AIRPORT SERVICE MENU
SUJI’S CUISINE COMPETITIVE ADVANTAGES
COMPETITIVE ADVANTAGES • Food, Culture, Industry, Language, and Trends Know-how Suji’s Cuisine’s employees are multi-cultural, multi-lingual, and have deep knowledge of food, the food industry, and market trends throughout the American, Korean, and Japanese markets.
US
• Key Business Relationships - Trading Partners: Costco Korea, Costco Japan, US Embassies, TFK, OurHome, Torona (Zensho Group), among others - Univ. of Nebraska Food Processing Center, Bell Flavors & Fragrances, Dr. Yamamoto (National Food Research Institute of Japan)
TRENDS ★ LANGUAGE ★ FOOD CULTURE ★ FOOD INDUSTRY
KOREA
• Products business designed for scalability
and long-term profitability
JAPAN
• Hard-working, fully-committed employees
& strong management team
• Innovative - Brought New York “BRUNCH” culture to Korea
• Reputation - Recognized as a pioneer in New York style food in Korea
• In-house design team
INTRODUCING FDMR
overview - Based in Omaha, Nebraska - Combines the Asian track record of Suji's Cuisine with outstanding U.S. management talent - Mission: to develop, brand, and market cross-cultural taste experiences - Initial focus: commercializing the exploding popularity of Korean food in U.S. retail and food service
FDMR MANAGEMENT TEAM
01
01
02
03
Suji Park Founder & CO-CEO - Visionary for Suji’s Cuisine brands and Companies in Korea, Japan, and USA - Introduced the American Sunday-brunch concept in Korea and Japan - Graduate of International Culinary Center (founded as French Culinary Institute) based in New York City - Former Korean Olympic Committee Member
02
Jim Campbell CO-CEO
03
Rick Morris President of FDMR
- 30+ years in food product distribution and procurement - Former VP of Grace Restaurants and American Restaurant Group - Expert in exporting food products to Asian markets
- 30+ years in food development and distribution - Former President, CEO, COO, and SVP of various food production and distribution companies, including IBP and Coleman Natural - Consultant and procurement broker for both food product buyers and sellers
Korean BBQ in U.S. Consumer Retail
The Bulgogi Symphony Harmonizing every note American consumers want to hear! Healthy
Lean, low carb, high protein-perfect for fitness and “paleo“ eating lifestyles!
Versatile
Delicious in any recipe, from sandwiches and tacos to pizza or nachos!
Convenient
Goes from fridge to microwave to table in just minutes!
BULGOGI 101
Beef bulgogi :
A food trend centuries in the making. Traditional beef bulgogi is made by marinating sliced beef in a perfectly balanced blend of soy, vinegar, sesame oil and pear purĂŠe for a true harmony of flavors. Koreans often grill the seasoned meat over hot charcoals (the word bulgogi pairs the Korean terms for 'fire' and 'meat'). It's a top seller at food stores in Korea and Japan. Bulgogi is delicious, versatile, and easy to prepare!
BULGOGI 101
pork bulgogi :
Korean tradition takes a spicy twist. Start with sliced pork marinated in the classic bulgogi tradition of soy, vinegar, sesame, and pear purĂŠe -then ratchet up the heat with an infusion of red chillies. Now you're getting a little taste of Korean fire. Pork bulgogi is fantastic in sandwiches or tacos, over rice, or even just wrapped in lettuce leaves. Best of all, it only takes minutes to cook!
BULGOGI AT COSTCO
Packaged Barbecue Beef is the single best-selling food item at Costco outlets in both Korea & Japan.
COSTCO JAPAN
COSTCO KOREA
U.S. Market The Coming Korean Wave!
“From kogi trucks to cafeterias, restaurants to grocery cooler sections... the appetite for Korean cuisine is going mainstream“
Mainstream U.S. Marketing of Korea
FRITO LAY'S “Korean cuisine is poised to become as ubiquitous around the world as Thai and Vietnamese fare." -- NY Daily News, May 8, 2012
CAMPBELL'S
WHOLE FOODS
T.G.I. FRIDAYS
TRADER JOE'S
SUJI’S KOREAN BBQ BRANDING TRACKS
Multiple Brand Directions
In the American Market KOREAN SOUL
SEOUL MEX
INSPIRATIONS
True to the deepest origins of Suji’s Cuisine and its founder. Delicious, unembellished Korean food products Suji herself would have eaten as a teenager in Korea. Authentic and unapologetically Asian. Elegant in its very simplicity.
A hat tip to the LA “kogi trucks“ that so brilliantly fused the simplicity of Mexican cuisine with Korean style bulgogi beef. These products tiptoe into fusion territory while capitalizing on the strongly embraced presence of Latin American food in the U.S.
A fusion fantasy of products - from bulgogi infused pierogi-style dumplings to Korean inspired philly cheesesteaks and pizza topped with bulgogi tang. Wherever there is inspiration-there’s a Suji’s Korean BBQ dish.
product showcase
BoJAGI traditional Korean wrapping cloths.
suji's cuisine u.s.a.
WHY
SUJI'S KOREAN CUISINE TODAY?
THIS KOREAN MENU IS ON TREND!
- 2014 is the first year that total US Google searches for “Kimchi" have surpassed searches for “Sauerkraut". - Kimchi has tripled menu penetration since 2010. - Many authentic Korean flavors are naturally low
carb and gluten free.
- A new report says 53% of Americans now seek the bolder flavors offered by fermented foods, a flavor at the heart of Korean cuisine. - Critics hail Gochujang as the new sriracha and Korean as the new it flavor in all kinds of both authentic and fusion cuisines.
THE THE
MENU
Suji’s Korean Savory Beef Bulgogi is the most popular Korean BBQ dish in the world. Suji’s Korean Savory Beef has
been made with choice cuts of USA lean Beef and sliced thin so it’s easy to add to many recipes.
On Trend Easy Recipe: Ssam Korean lettuce wraps, or “ssam" combine savory korean meats, rice, kimchi or other garnishes. It’s as easy as 1,2,3!
Suji’s Korean Spicy spicy pork Pork Bulgogi embraces the spicy side of Korean flavor. But don’t worry, it’s mostly flavor,
not heat that makes this dish so spectacular. Made with choice lean cuts of USA pork and sliced thin so it’s easy to add to any recipe.
Bulgogi is t Korean BBQ he most popular
On Trend Easy Recipe: Korean Tacos Because of the spicy sauce, Suji’s Korean Spicy Pork makes excellent Korean tacos like from the internationally acclaimed Kogi Food truck in LA
Suji’s Korean BBQ Sauces With both savory and spicy options, Korean BBQ lovers can enjoy the authentic flavor of Suji’s Korean BBQ Sauces at home. Stir fry, grilling, baking and extra flavor.
Gluten Gluten Free Free All All Natural Natural Preservative Preservative Free Free Ready Ready in in minutes minutes On Trend Recipe:
Salmon Marinade While these sauces can be poured for extra flavor, discerning BBQ lovers will embrace it as a marinade for dishes as diverse as salmon, chicken, beef and pork. That way the flavor goes deep into the meat.
Suji’s Bibimbap, Rice rice bowl Fine Korean chefs show their pride in this signature Korean dish by serving their Bibimbap in a stone bowl. At Suji’s, we nod to this tradition by taking pride in ingredient selection, a balanced mix of flavors, and all natural sourcing.
SuJi’S ★
★
KOREAN INSPIRED
MADE IN USA
★
GLUTEN FREE koreAn CuiSine ALL NATURAL INGREDIENTS ★
소고기 불고기 비빔밥
BEEF BIBIMBOP
RICE BOWL
KOREAN STYLE BEEF WITH RICE, KALE, CARROTS, RED BELL PEPPERS AND SHIITAKE MUSHROOMS
Ready to Eat or Heat and Serve In Korea, Bibimbap lovers mix their veggies and meat into the rice for the perfect mix of flavors.
Suji’s Glass Noodle
japchae japchae Clear glass sweet potato noodles are the essential part of authentic Korean Japchae. Suji’s Glass Noodle Japchae combine a balanced mix of beef bulgogi, sauteed vegetables and sauce for a mix of flavors to savor over these special noodles.
Ready to Eat or Heat and Serve In Korea, “Japchae" means a “mix" of things and every chef seeks to create a perfect and balanced mix of flavors and ingredients.
Suji’s Kimchi Bulgogi Rice Made with Suji’s spicy pork Bulgogi, this dish harnesses the immensely popular flavor of Kimchi for spice and bold flavor forward dining.
Ready to Eat or Heat and Serve In Korea, this dish is a favorite fast lunch or side at dinner. To make this dish just a little healthier, Suji Kimchi Rice is not fried even though it is full of flavor.
Suji’s Bulgogi Rice Burger Gluten Gluten Free Free All All Natural Natural Preservative Preservative Free Free Ready Ready in in minutes minutes
Suji’s Beef Bulgogi on an innovative and delicious rice bun makes everyone smile. It’s a fun Asian interpretation of the American favorite that makes wholesome lunch or dinner. It’s both gluten free and extremely satisfying.
Heat and Serve Some customers enjoy making Suji’s Bulgogi Rice Burger a deluxe with lettuce, onions or even kimchi.
Suji’s Gourmet Bulgogi Dumplings Filled with a mix of Suji’s Savory Beef Bulgogi and veggies, these dumplings make a great appetizer, snack or party plate. Bet you can’t eat just one!
All All Natural Natural Preservative Preservative Free Free Ready Ready in in minutes minutes Ready to Eat or Heat and Serve Suji’s Gourmet Bulgogi Dumplings comes complete with dipping sauce. Dicing fresh chives make a great garnish for this easy to make dish.
THANK YOU!
SUJI'S cUISINe U.S.A.