Understanding the flow of course marketing data Something Marketing does
Initial approval at committee level Planning meeting
Course added to website
Course development including programme spec and modules Validation event
Something Registry does
Conditions and final approval Business Intelligence
Modules added to website
Curriculum added to SRS KIS
HESA
Students apply to course Students register on course
Course structure added to SRS
XCRI-CAP
Issues • New processes, such as KIS, XCRI-CAP and the use of Student Record System (SRS) data to populate the website are not clear • Many of these processes interact with one another in complex ways • Many of these processes now need to be complete in separate stages rather than in one instance – for example a course structure needs to go onto the SRS before a course can be advertised, but further detail will not be added until after validation • When information such as modules are wrong on the website, it is not clear to people who to contact to get these amended • When business intelligence is produced out of these data sets, it is not clear how they all relate to one another Solutions • Document clearly how data flows through the system and who is responsible • Produce training materials to be trained out across the University • Use a variety of training opportunities such as meetings, lunchtime demonstrations, training courses and online resources to try and get this information to key people • Produce guides to key business intelligence based on data such as the KIS and NSS • Improved relationships between Marketing, the Web Team, Academic Registry and the Schools • Promote enter once, use multiple times to reduce repetition of work