Marketing Small Businesses with Facebook
Introduction • Do you have a Facebook business page? • If not, you’re missing out on a huge marketing opportunity • Don’t give your competitors an easy advantage
Creating a Business Facebook Page • Facebook changes the way people do business • Creating a page only takes five minutes • Maintaining it can be a little tougher
Before You Begin • You don’t need much to get started • Facebook pages are free to businesses • Do not promote your business on your personal profile page
Before You Begin • Make sure you have two general photos in mind • Have a vision, theme, or idea for your page • Make it easier to create your page > know what you want to do with it
Core Framework • Visit facebook.com/pages > “Create Page” • Select your cover photo > one of the main benefits of Facebook Pages’ new format • Select a profile picture > e.g. business logo
Core Framework • Fill in the About section > explain what your business does, include a link to your website • Organize apps > choose which apps are found first • Set milestones > use to show major events for your company
Core Framework • Star, Hide and Pin > take control over what’s shown, and how long it’s shown for • Tour around the Admin Panel > reply to comments, make changes, create ads, etc. • Enable messages > customers can contact you about issues and concerns, privately
Core Framework • Managing the Activity Log – View, manage, organize your hidden and public posts – Sort stories by comments, posts, and pictures
Best Business Practices • Best times to post are when people aren’t typically at work • Posting one or two times a day increases user engagement • The shorter the post, the sweeter it is
Best Business Practices • Ask questions! • Make them fill in the blank! • Know your keywords and how to use them • Keep it simple
Using a Marketing Consultant • Ask the right questions – How long have you been using Facebook, and why? – What do you use your personal Facebook page for? – What is your social media background?
Using a Marketing Consultant • Ask the right questions – Do I need to be on Facebook and every other site? – How do you measure your results for your own page? – What exact results can you promise me?
Using a Marketing Consultant • Ask the right questions – Can I cut out my offline marketing now that I’m on Facebook? – How much will it cost to set up my Facebook page? – Have your written online content before?
Using a Marketing Consultant • Ask the right questions – Will this fix the problems my business is having? No! Any consultant telling you otherwise isn’t interested in genuinely helping you
Conclusion • Create an account and get started! • Tap into the huge potential lying within Facebook
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