All Nations
Christian Fellowship
Kevin Young Photography
Jina Yu
OSU Design 2012 Brand Identity Professor R. Brian Stone
Kevin Young Photography
The Church All Nations Christian Fellowship (ANCF) is a local church in Columbus, Ohio located by the Ohio State University. Though ANCF is connected to the community of Vineyard Churches, it is its own church. Some of the important values that make ANCF unique are a focus on prayer for the nations, worship in every aspect of life, discipleship through ‘life-on-life’ mentoring relationships, compassion for those in suffering, and unity across cultures.
George Chow Photography
“Transformation is where it all starts.”
Kevin Young Photography
All Nations Christian Fellowship strongly values and seeks to have a multi-ethnic heart. As a community, ANCF strives to better understand, love, and serve those from different cultures.
Transformation is where it all starts. This inside out experience of being transformed is the crucial foundation upon which other missions and mindsets of the church can be built and matured. Crossing cultures, seeking justice and peace, caring for the poor—all these can only outflow from a transformed heart.
Redesigned Identity The redesigned identity for All Nations Christian Fellowship is a form of three leaves fanned out, anchored on one point.
A leaf was chosen as the visual mark because it is understood as a symbol of life and energy worldwide.
The three leaves, each a different size and color, can be viewed as three individual parts coming together as one community.
Color: #58595B #A7A9AC #B1B12B Type:
Miso
Growth
Growth
Growth
The three different sizes of leaves, reading smallest to largest, communicate a natural and organic growth. Three shows process within the transformation. Just as an infant is not expected to become an adult without childhood, the three steps in shade and size together imply a gradual maturing.
The three leaves fanned out on one anchor point create a fluid movement in the growth process, pointing upward and forward—just as the church hopes to always be moving closer to God and foward in vision.
Growth and Direction
Death to Life The colors communicate a more radical transformation. Since green is color associated with life, the change from a dark gray to green connotes a change in energy; from sadness to joy, from weakness to strength, from death to life.
12
October 15, 20
n, Mr. Felix Jackso e Av h 109 W 9t 43201 Columbus, OH st orted us this pa s you have supp rem ay lo w e do th m l iu al nt d rtnership an ptatem accusa pa lu ur vo yo sit asi te r ia qu ro ec er et e veritatis s iste natus We really appr ab illo inventor atis unde omni ptas ae ci lu pi qu rs vo sa ia pe ip qu ut e d year. Se voluptatem aperiam, eaqu m sa m ip re m im ta en to ne o , m m s qui ratio que laudantiu nt explicabo. Ne agni dolores eo ae vitae dicta su nsequuntur m co ia qu d architecto beat se t, gi aut odit aut fu sit aspernatur iunt. sc ne i ipisci qu se , consectetur, ad voluptatem dolor sit amet m ia na qu ag m m su re ip lo re et do i dolorem incidunt ut labo isquam est, qu nem ra qu tio ta po rro ci m er po te i e ex od m qu m ru Ne eius quis nost non numquam r? Quis autem inima veniam, velit, sed quia . Ut enim ad m odi consequatu m em m at co tur, pt lu ea vo ex t estiae consequa si ut aliquid aliquam quaera quam nihil mol laboriosam, ni it se ip es sc lit su ve is e or at ullam corp i in ea volupt prehenderit qu nulla pariatur? vel eum iure re at quo voluptas gi fu m eu m re lo do i oris suscipit vel illum qu nem ullam corp tio ta ci er ex m iure repre m , quis nostru s autem vel eu ui am Q ni r? ve tu i a ua im eq in modi cons tur, vel illum qu Ut enim ad m uid ex ea com tiae consequa iq es rem al ol lo ut m l do si i hi ni ni , qu m t, laboriosa quisquam es velit esse quam e rro at po pt e lu i qu vo od Ne m ea pariatur? quam eius henderit qui in quia non num o voluptas nulla d qu se , at lit gi ve fu i m isc ptatem. dolorem eu nsectetur, adip m quaerat volu lor sit amet, co magnam aliqua re ipsum quia do lo do et re nt ut labo tempora incidu
Felix:
g Pastor Vu Luon or Executive Past
info@ancfchurch.org
Regards,
Stationery System The stationery system follows the same language of the mark and signature lockup—energetic with elegance.
info@ancfchurch.org
info@ancfchurch.org
614.423.6737
142 King Avenue Columbus, OH 43201
142 King Avenue Columbus, OH 43201
614.423.6737
info@ancfchurch.org
info@ancfchurch.org
Vu Luong
Vu Luong
Executive Pastor 142 King Avenue Columbus, OH 43201
Executive Pastor 142 King Avenue Columbus, OH 43201 ancfchurch.org
ancfchurch.org
Personalized Applications Variations of the final lockup were applied to different surfaces to create visual mock-ups of likely applications for the new identity.
George Chow Photography
Kevin Young Photography
thank you
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George Chow Photography
Kevin Young Photography