February 2014 Pro Photo Guild of the Palm Beaches Newsletter by Jim Stafford

PHOTOGRAPHY Networking for Excellence in the Palm Beaches

N E W S L E T T E R ProfessionalPhotographer’sGuild of the Palm Beaches, Inc. www.ProPhotoGuild.com Febraury 2014

Feb. 18th Randy Van Duinen “Architectural Photography”

March 18th Guild Competition April 15th

Amy Zellmer

May 20th

Greg Daniels “Wall Portraits” Monthly Meetings Open to Members and Visitors 3rd Tuesday of each month Unless otherwise posted Pay Online: ppgpb.com/pay

February 18th Program - Randy Van Duinen Architectural Photography Learn all aspects of doing architectural photography. Where do I place my lights? How to I control and mix different types of light? How to I make a building and its rooms look great? Learn how to use the software that will make buildings come alive! Randy is currently an architectural photographer, art photographer and photography instructor located in St. Petersburg, Florida. He has been a professional photographer for over 25 years and his photography is in hundreds of brochures for builders, architects and interior designers from around the country. Randy was named the 2012 Photographer of the Year by the Florida Professional Photographers association. Randy has also been published in many local and national magazines, including Interiors, Professional Builder, USA Today and Tampa Bay Illustrated. He has spoken at national photography events, and is a featured speaker at the Florida Professional Convention. Randy is one of the lead instructors for “The Digital Photo Workshops” which holds photography workshops around the country. Randy is also an instructor of photography at The Morean Art Center in St Petersburg, FL, teaching Photoshop, Lightroom, Landscape, Architectural and HDR photography. Please join PPGPB at the Hilton Garden Inn on February 18th for an informative program on Architectural Photography. We meet at 5:30 for dinner and from 7 -9 for our program. On Wednesday, February 19th, Randy will present another program at 7:00pm – HDR and Lightroom – for PPGF at the Hollywood, Jaycees, 2930 Hollywood Blvd, Hollywood, FL 33020. Come and Enjoy Two Special Programs By Award Winning PhotographerRandy Van Duinen Monthly Meetings When Open to Members and Visitors 3rd Tuesday of each month Dinner Time: 5:30-7:00 pm Meeting Time: 7:00 pm - 9:00 pm Location Hilton - 3505 Kyoto Gardens Drive, Palm Beach Gardens, Fl 33410Tel: 1-561-6945833 Fax: 1-561-6945829

Cost:

Members: $12 Non-Members: $25 First Time Guests: Free Pay Online: ppgpb.com/pay

Dinner Arrangements: Order from the menu at the restaurant cost. The menu has a great selection of choices. For More Information Contact: Rhea Lewis 561-758-5848

Professional Photographer’s Guild Of The Palm Beaches, Inc. President Bill Barbosa Vice-President Newsletter James “Jim” Stafford

President’s Message As the Incoming President of the Professional Photographers Association of the Palm Beaches I want to take this opportunity to acknowledge the PPG Board for a job well done for the “WE SURVIVED THE HOLIDAYS” Party.

Program Director Helen Haruben Secretary Melissa Fuller Treasurer open Adervertising Past President Director Rhea Lewis Marketing Director Ray Haruben Vasi Seidman Marty Grivjack

Membership Director Peter Gorman

Director Rudy Clement

Director Nellie Quiros

FPP Rep

Director Stacy Toeniskoetter Newsletter Information The PPG Newsletter is the official publication of the Professional Photographer’s Guild of the Palm Beaches, Inc. It is published as a service to its members as well as interested colleagues and suppliers. Article submissions should be provided as computer generated text document files. Photographs and other graphic files must be provided as a high res file, preferably in TIFF, High Quality JPG, or RAW format. The right to edit for content, length, or style is reserved. Information in the PPG Newsletter is taken on good faith to be accurate. Opinions and advertisements are not endorsements of the PPGPB. This organization is dedicated to the support of the professional photographic industry in Palm Beach and Martin County. Membership is open to all persons regardless of race, creed, gender or color. The PPGPB is an affiliate of the PPA and FPP. However, membership in these organizations does not constitute membership in the PPGPB. PPGPB.INC is an IRS-registered nonprofit organization. Financial information is available upon request. www.ppgpb.com

All 2013 Guild Correspondence should go to this address: Pro Photo Guild c/o Rhea Lewis 6887 Cypress Cove Circle Jupiter, FL 33458

A special thanks to our Past President Rhea Lewis for outstanding leadership during her tenure. Vasilena Balabanova for decorating Panama Hattie’s and taking photos during the year. Your award for Rising Star is well merited!.. Marty Grivjack for Audio Visual support and just being uncle Marty! Peter Gorman for taking great formal/ informal portraits. Ray and Helen Haruben for collecting monies at the door and arriving super early to help Vasi decorate. Melissa Fuller and Marty Grivjack for calling all past and present members to invite them to the party! We have an extremely supportive and dedicated Board for 2014 and I am humbled to accept the Position of Guild President for 2014 and 2015. We are going to have an amazing successful year with great speakers, educators, competition but most importantly camaraderie between fellow professional and aspiring photographers. We are looking forward to seeing everyone this year as we start off the year with 2 GREAT PROGRAMS!!!! Now for some business; 2014 is looking fantastic for our Guild! Starting the year off with a Great Party, then Hybrid Photography by Betty Huth and Ed Booth, right after that we have an amazing program on lighting. Yes! Everyone’s favorite Painting with light with Landon Day, this event is being held at the exclusive venue, “Out of The Blue”, this is a great wedding venue located inside of Jonathan’s Landing in Jupiter. February we will have on of the Top 10 Photographers of the year, Randy Van Duinen. Randy will have 2 different programs, one at our Palm Beach Guild and another program at the Miami Guild the next day!.... Maybe a few of us can get together and take a ride down. Let’s make 2014 a year of growth financially and educationally. Join or re-join the PPG today and start that journey that will make you prosper in the New Year. Bill Barbosa, FED www.BillBarbosaphotography.com 561-704-4200 Info@BillBarbosaphotography.com

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Imaging USA Debrief Rhea Lewis, Past President

Hello All, I would like to share with you all my experience at Imaging USA. It was held in Phoenix Arizona January 12th, 13th and 14th. For those of you that don’t know about this event, Imaging USA is the longest running national photographic convention, expo and image exhibition in the United States drawing thousands of professionals from around the world. Dating back to 1880 when it began as the annual convention and trade show for Professional Photographers of America, the event is always growing and evolving. Major components of Imaging USA are the three-day Imaging EXPO trade show, several all-inclusive parties and presentations by some of the biggest names in the photographic industry. This year definitely did not disappoint with over 10,000 photography pros under one roof. My motivation for attending Imaging this year was that I have had some success with image competitions this year. Working with the judges comments and critiques from our Guild competition, I took my images to State level (FPP). Regional Level (SEPPA) and then to International level (PPA) at the International Photographic Competition. This was my first attempt at bringing my images to a higher level and to my surprise, two of the four images I submitted to PPA merited and one of my images was selected for the Travelling Loan Collection! I later learned that only 300 out of thousands of images were selected for this prestigious honor. They informed me that my Loan Collection image was going to be shown at Imaging USA, so I had to go and see what this was all about. I have been to our State Convention (FPP) several times, but I can tell you that Imaging was that convention on steroids! First let me just say that it was H U G E. The convention took over 2 full buildings at the Phoenix Convention center and three hotels. Big name photographers everywhere. It was just mind blowing to say the least. Each day offered several programs categorized by “track” such as Adobe, Business, Inspiration, Portrait, School Event & Sport, Technique, and Wedding. My journey began with a live demo program with Julie Klaasmeyer. She demonstrated her technique with live models and explained her lighting setup, her studio setup, how she gets the children to do what she wants, her session flow and her workflow. She was lively, informative and down to earth. I could relate to what she was saying as this is my market, and I came away with a few nuggets of knowledge from her that I will be able to use. For example, she uses tape with the children to keep their hands together and to keep their attention at a specific location she wants them to focus on.…very clever ;-) This was a top notch program and I was very glad I had the opportunity to watch it. Julie Klaasmeyer also brought a travelling version of her Design Revolution webstore to the trade show that was equally as impressive and needless to say I was compelled to bring some goodies home with me. Next I focused on Business with a program from Jeffrey Shaw called “Prosperity & Purpose: The Photography Business through a different lens. His program was though provoking, inspirational and empowering. His main philosophy is that Purpose + Positive Action – Limiting Beliefs = Prosperity. He offered many words of wisdom such as this quote “Often people attempt to live their lives backwards, they try to have more things, or more money, in order to do more of what they want, so they will 4

Professional Photographer’s Guild Of The Palm Beaches, Inc. be happier. The way it actually works is in the reverse. You must first be who you really are, then do what you need to do, in order to have what you want.” Margaret Young. Another great one that really resonated with me was “Artists get paid for what they create. Not for what they do.” And finally “Prosperity is not something we achieve. It’s something we receive”. He informed us that The cycle of alignment is as follows: Define your purpose and skills, Being Found, Acknowledge the needs of your clients, Discover their deeper need, Create deep relationships, Generate referrals, Expand your following and Start Over. After that program I could have gone home quite content that I had gotten my money’s worth. And this was about 11am on the first day! I had two more days of programs, the trade show and the EXPO of images from the International Photographic Competition still to see. To give you an idea of the programs I participate din next, here are the photographers and business gurus that I had the pleasure of learning from: Beth Taubner – Branding 101, Rachel Stevens, Boudoir: Raising the Bar, Bruce Dorn: Introduction to Hybrid storytelling, Joseph and Louise Simone: Back to the Future - the fundamentals of Art in Portraiture, Angela Lynn Pencsak – Creative Edge in Maternity and Newborn Photography. And this was just a very small sampling of the programs offered, sooo many more to choose from. I was then off to the trade show and the EXPO. Well two feet in the door I was greeted by Clay Blackmore as a Canon Explorer of Light speakers on stage. And then there was Michele Celentano, Joe Buissink, and Sandy Puc, and then Hansen Fong giving a demo. Over at the Sticky Album booth there was Sarah Petty talking to people up close and personal. I then went over o the EXPO to se my image shown with all the others in the Loan Collection. As I was headed over to the big screens with there travelling Loan Collection slideshow, I saw the entrance banner for the show and there was my image on it..front and center! They used my image out of all of the others in the collection to showcase the event..I was thrilled beyond belief! It was all very surreal as all of these big name photographers were here and so was my little Loan Print and I. I felt somehow a small part of this larger than life family and I must say I was filled with pride. Imaging USA was all about being inspired by the best the industry has to offer who are willing to share what they know to help you on your journey, that is what being a member of PPA is all about. From the Guild level to the National stage being a part of an organization founded over 100 years ago is awe inspiring. For those who are truly serious about their craft and their business, there is no excuse not to be a member of your local Guild, your state level and PPA. This incredible network of amazingly talented and highly successful people are here to help you and support you on your journey if you let them. Decades of knowledge, decades of success, and the latest and greatest equipment and vendor support, why wouldn’t you want to be a part of this? Everything about PPA is new and fresh and everything about PPA is about learning from the success of the past with a keen eye towards the future. Say what you want about the masters of the past, they have learned that what’s old can be new and how we can ebb and flow with the technology and the market if we continue to learn and grow as artists. Every program I participated in at Imaging USA was outstanding. Each one was filled with many nuggets that I will take with me on my journey. One thing is for sure. I am well on my way to achieving my goal of receiving my Masters of Photography degree from PPA and I invite you to do the same. 5

Professional Photographerâ&#x20AC;&#x2122;s Guild Of The Palm Beaches, Inc.

Professional Photographer’s Guild Of The Palm Beaches, Inc.

Awesome Lightroom 5 Tricks Winter Warmth: Create a Flame in Photoshop By Marty Grivjack, Cr.Photog., FSA I was working on a postcard layout montage for a jewelry artisan recently, specifically the “indicia” side of the postcard, meaning the side that you address and place the stamp on. To separate the “To:” area from the address area, I wanted to place a vertical line with a flame at the top. The flame was to represent the method my client used to melt metals into jewelry. This seemed like an interesting process to document, as it uses brushes, an EPS file, rasterization, multiple layers for control, Photoshop’s “selecting areas” process and USPS postcard regulation graphic layout knowledge, all useful Photoshop techniques and information. You can see the finished flame atop a “post” separator, and it contains my copyright and contact information. By the way, there are specific USPS regulations on how this side of a postcard is constructed. To see the areas that are reserved by the USPS, visit http://www.overnightprints.com/usps. They have each sized postcard and its specific regulation areas marked. I needed a flame to work with, and my go-‐to source for editable graphics is a copy of Art Explosion 750,000 Images from Nova Development. If it exists as clipart, this 48-‐CD set has it (Thanks, Linda King!). I found what I needed and went to work. If you’d like to play along at home, you can download the graphic from here: http://tinyurl.com/l2fkehj (all lower case letters). I could have used the COMPLICATED pen tool to create a flame, but there’s nothing like having ready-‐made clipart to pick from. The flame clipart, pictured here, has the right shape and motif to it to convey the message. However, it didn’t have the coloration I thought delivered the final visual punch. Flames aren’t black, as most of us know. This tutorial is about how to use layers to blend in brush-‐applied colors to the brush pattern to create the realistic look. First, the graphic is in EPS format, meaning it is a vector graphic, typically created and modified by Adobe Illustrator®. Photoshop is generous in its recognition of file types, so we don’t need Illustrator. The easiest thing to do is place the EPS file on my desktop, then drag the EPS icon on top of my Photoshop icon. Photoshop will open and then want to convert this to a bit-‐mapped format. PS asks to “Rasterize” the file. The default rasterization resolution was 72, but because I’m using the graphic in a 300dpi image, I’ll change the resolution to 300 and click OK. If you don’t change it, it will have jaggy 8

Professional Photographerâ&#x20AC;&#x2122;s Guild Of The Palm Beaches, Inc.

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