ÂżWhat is Travel 2.0? Applied to the user (traveller)
It is the verticalization of the web2.0 concept applied to tourism where the relationship between the enterprise and the traveller has changed dramatically. When a client has to decide where to go and where to stay, comments by other clients give a more reliable opinion than any other agents. Technology and the web has made this possible, as this new practice is very similar to customer testimonials. Travel 2.0 could be defined as the “Word of Mouth Technology�.