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project 1: prototypes: creating / recreating letterforms postcard objective: To design more accessible and unique postcards for adults between 20-30 years of age to share with the public - both hard copy and digitally. Create a unique card that can be proudly displayed by focusing on typography, page layout, color and concept by selecting 9 characters from an existing typeface and reconstructing them to convey emotion and great design process: I researched a variety of different fonts to find the direction I wanted to move in. It was important to me that I use this as an opportunity to explore a typeface that I would normally not be drawn to. Based on my findings, my concept combined the reconstruction of the Baskerville font, layout and color to convey a sense of whimsy within a typically more formal font. The demographic this would be targeted to would be 30-40 year old people who are more drawn to thinner and sculpted lines. solution: I wanted to keep the overall character of the font intact, yet explore adding more juxtaposition between thicker and thinner strokes of the font. I also wanted to experiment with the shape of the serif, making it more angular. It was challenging to use these same rules for all the letters I chose, but ultimately, I feel like they all work well together.
Project 1: Prototype Postcards
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