Jiarong[Jane]Lu_BringDesignToLifePortfolio

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BRING DESIGN TO LIFE JIARONG [JANE] LU |BFA ACADEMY OF ART UNIVERSITY





BRING DESIGN TO LIFE


Copyright © 2022 by Jiarong (Jane) Lu All rights reserved. No part of this publication may be reproduced, stored in retrieval system, or transmitted in any form by any means electronic, mechanical, photocopying, recording or otherwise without permission of copy right holder.


DEDICATE TO MY DEAREST FAMILY, FRIENDS, INSTRUCTORS AND LIFE.


Portfolio | Bring Design To Life

TABLE OF CONTENTS

03

Designer | Jiarong [Jane] Lu


Table of Contents

01

NEW CLOS PEGASE WINERY PACKAGES WITH ELEGANCE AND MODERN

04-30

02

A CONCEPTUAL BOOK TALKING ABOUT MELTING GLACIERS

04-30

03

NEW LUFTHANSA BRAND COMBINING HERITAGE AND FUTURE

04-30

04

MOTION GRAPHICS REVIVING ORACLE CORPORATION BRAND

04-30

05

AN APP CONNECTING DESIGNERS, ARTISTS AND CLIENTS

04-30

06

A FILM FESTIVAL FEATURING GIUSEPPE TORNATORE

04-30

07

A COLLECTIVE PROJECT FOR PLANT-BASED BRAND AND PACKAGES

04-30

04


Designer | Jiarong [Jane] Lu

New Clos Pegase winery packages with elegance and modern

Project 01

Project Name

Course

Semester

Instructor

Category

Objective

The purpose of the project is to understand the use of packaging in different markets, materials and product shapes by redesigning Clos Pegase Winery’s packaging design for different wine bottles and different product lines.

Approach

Clos Pegase Winery is an estate winery nestled in the volcanic hills outside of Calistoga. The winery is very contemporary despite being over 35 years old. In order to match the overall style of the winery, the packaging design of the wine bottle also uses a modern and elegant style. The pattern in the lower-priced labels is inspired by the identity of Clos Pegase Winery. Lines in the pattern can be seen under lights. The labels of the premium wines are inspired by the concept of font slicing.

Clos Pegase Winery

Portfolio | Bring Design To Life

Thomas McNulty

05

Package Design 3

Spring 2021

Branding | Packaging


Project | Clos Pegase Winery

Semester | Spring 2021

Course | Package Design 3

Instructor | Thomas McNulty

CLOS PEGAS WINERY

06


07

Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Clos Pegase Winery

Semester | Spring 2021

Course | Package Design 3

Instructor | Thomas McNulty

08


09

Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Clos Pegase Winery

Semester | Spring 2021

Course | Package Design 3

Instructor | Thomas McNulty

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11

Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Clos Pegase Winery

Semester | Spring 2021

Course | Package Design 3

Instructor | Thomas McNulty

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13

Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Clos Pegase Winery

Semester | Spring 2021

Course | Package Design 3

Instructor | Thomas McNulty

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15

Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Clos Pegase Winery

Semester | Spring 2021

Course | Package Design 3

Instructor | Thomas McNulty

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17

Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Clos Pegase Winery

Semester | Spring 2021

Course | Package Design 3

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Clos Pegase Winery

Semester | Spring 2021

Course | Package Design 3

Instructor | Thomas McNulty

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21

Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Clos Pegase Winery

Semester | Spring 2021

Course | Package Design 3

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Clos Pegase Winery

Semester | Spring 2021

Course | Package Design 3

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Clos Pegase Winery

Semester | Spring 2021

Course | Package Design 3

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Clos Pegase Winery

Semester | Spring 2021

Course | Package Design 3

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Clos Pegase Winery

Semester | Spring 2021

Course | Package Design 3

Instructor | Thomas McNulty

30


Instructor | Ariel Grey

Course | Typography 3

Semester | Fall 2020

VANISHING POINT

31

Project | Vanishing Point


Designer | Jiarong [Jane] Lu

A conceptual book talking about melting glaciers

Project 02

Project Name

Course

Semester

Instructor

Category

Objective

Vanishing Point consists of a 64-page conceptual book, launch poster and website that talk about causes and impacts of melting glaciers. The goal of this project is to call attention to the growing environmental problems and take actions to improve the situation.

Approach

Duotone is used in the concept book and overall visual system to present the coldness of glaciers and the hopelessness of melting glaciers. Because blue is the color of glaciers and icebergs, blue-gray is used as the main color for the project. The concept book is divided into chapters detailing the process and causes of the formation and disappearance of glaciers and the impacts fo global warming. The book contains not only textual information, but also many photos and data visualizations.

Vanishing Point

Ariel Grey

Typography 3

Fall 2020

Typography | Publication Design | Branding

Portfolio | Bring Design To Life 32


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Instructor | Ariel Grey

Course | Typography 3

Semester | Fall 2020

Project | Vanishing Point


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Ariel Grey

Course | Typography 3

Semester | Fall 2020

Project | Vanishing Point


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Ariel Grey

Course | Typography 3

Semester | Fall 2020

Project | Vanishing Point


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Ariel Grey

Course | Typography 3

Semester | Fall 2020

Project | Vanishing Point


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Ariel Grey

Course | Typography 3

Semester | Fall 2020

Project | Vanishing Point


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Ariel Grey

Course | Typography 3

Semester | Fall 2020

Project | Vanishing Point


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Ariel Grey

Course | Typography 3

Semester | Fall 2020

Project | Vanishing Point


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Ariel Grey

Course | Typography 3

Semester | Fall 2020

Project | Vanishing Point


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Ariel Grey

Course | Typography 3

Semester | Fall 2020

Project | Vanishing Point


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Ariel Grey

Course | Typography 3

Semester | Fall 2020

Project | Vanishing Point


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Ariel Grey

Course | Typography 3

Semester | Fall 2020

Project | Vanishing Point


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

56


Designer | Jiarong [Jane] Lu

A new Lufthansa brand combining heritage and future

Project 03

Project Name

Course

Semester

Instructor

Category

Objective

Lufthansa Airlines’ new visual system blends traditional and contemporary visions and ideas to give people a completely new visual experience. The brand system includes brand guidelines, business systems and deliverables, keeping the consistent identity, color palette and graphics.

Approach

In the new identity of Lufthansa Airlines, the visual element of crane is kept to symbolize expertise, open-mindedness and quality. The crane in the new brand identity comes from the letters L and A, which are the initials of Lufthansa Airlines. The crane with open wings can not only reflect the original symbol, but also express the spirit of innovation. The palette is inspired by the original Lufthansa shades for a familiar and trustworthy feel.

Lufthansa Airlines

Portfolio | Bring Design To Life

Thomas McNulty

57

Strategies for Branding

Spring 2021

Branding | UI/UX | Publication Design | Packaging


Project | Lufthansa Airlines

Semester | Spring 2021

Course | Strategies for Branding

Instructor | Thomas McNulty

LUFTHANSA AIRLINES

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Lufthansa Airlines

Semester | Spring 2021

Course | Strategies for Branding

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Lufthansa Airlines

Semester | Spring 2021

Course | Strategies for Branding

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Lufthansa Airlines

Semester | Spring 2021

Course | Strategies for Branding

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Lufthansa Airlines

Semester | Spring 2021

Course | Strategies for Branding

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Lufthansa Airlines

Semester | Spring 2021

Course | Strategies for Branding

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Lufthansa Airlines

Semester | Spring 2021

Course | Strategies for Branding

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Lufthansa Airlines

Semester | Spring 2021

Course | Strategies for Branding

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Lufthansa Airlines

Semester | Spring 2021

Course | Strategies for Branding

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Lufthansa Airlines

Semester | Spring 2021

Course | Strategies for Branding

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Lufthansa Airlines

Semester | Spring 2021

Course | Strategies for Branding

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Lufthansa Airlines

Semester | Spring 2021

Course | Strategies for Branding

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Lufthansa Airlines

Semester | Spring 2021

Course | Strategies for Branding

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Lufthansa Airlines

Semester | Spring 2021

Course | Strategies for Branding

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Lufthansa Airlines

Semester | Spring 2021

Course | Strategies for Branding

Instructor | Thomas McNulty

86


Instructor | Thomas Mungovan

Course | Typography in Motion

Semester | Fall 2021

Project | Revive Oracle Brand

REVIVE ORACLE BRAND

87


Designer | Jiarong [Jane] Lu

Motion graphics reviving and evoking Oracle Corporation brand

Project 04

Project Name

Course

Semester

Instructor

Category

Objective

The goal of Oracle motion graphics is to present the company vision using animations in a visual style consistent with the company brand. Revive the Oracle brand by using contemporary visual styles and elements to express Oracle’s innovative spirit.

Approach

The animation is inspired by the brand identity and visual style of Oracle Corporation. A movement of geometric shapes and typefaces expresses Oracle’s brand vision of modern, minimal and geometric. At the same time, the unique font of the brand identity is also incorporated. The color scheme of black, white and red not only shows the contemporary visual style of the brand, but also shows the professional and innovative spirit of the company.

Revive Oracle Brand

Thomas Mungovan

Typography in Motion

Fall 2021

Motion Graphic | Typography | Branding

Portfolio | Bring Design To Life 88


89

Instructor | Thomas Mungovan

Course | Typography in Motion

Semester | Fall 2021

Project | Revive Oracle Brand


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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91

Instructor | Thomas Mungovan

Course | Typography in Motion

Semester | Fall 2021

Project | Revive Oracle Brand


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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93

Instructor | Thomas Mungovan

Course | Typography in Motion

Semester | Fall 2021

Project | Revive Oracle Brand


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Thomas Mungovan

Course | Typography in Motion

Semester | Fall 2021

Project | Revive Oracle Brand


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Thomas Mungovan

Course | Typography in Motion

Semester | Fall 2021

Project | Revive Oracle Brand


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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99

Instructor | Thomas Mungovan

Course | Typography in Motion

Semester | Fall 2021

Project | Revive Oracle Brand


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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101

Instructor | Thomas Mungovan

Course | Typography in Motion

Semester | Fall 2021

Project | Revive Oracle Brand


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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103

Instructor | Thomas Mungovan

Course | Typography in Motion

Semester | Fall 2021

Project | Revive Oracle Brand


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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105

Instructor | Thomas Mungovan

Course | Typography in Motion

Semester | Fall 2021

Project | Revive Oracle Brand


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

106


Designer |Jiarong [Jane] Lu

An app connecting designers, artists and clients

Project 05

Project Name

Course

Semester

Instructor

Category

Objective

InStudio is an app that connects artists, designers and clients. It creates spaces for designers and artists to communicate and get inspirations freely. In addition, InStudio also provides many potential job opportunities to designers and artists.

Approach

InStudio consists of three parts: Discover, Meeting and Chat. In Discover, artists and designers can get to know each other by browsing their works and get some inspirations. Many design studios and companies can post their information here. In Meeting and Chat, artists and designers can communicate directly. These features can not only be used for communication, but also be used for team collaboration and interviews.

InStudio

Portfolio | Bring Design To Life

Phil Hamlett

107

Graphic Design 3

Fall 2020

Branding | UI/UX


Project | InStudio

Semester | Fall 2020

Course | Graphic Design 3

Instructor | Phil Hamlett

IN STUDIO

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Portfolio | Bring Design To Life

Designer | Jane (Jiarong) Lu


Project | InStudio

Semester | Fall 2020

Course | Graphic Design 3

Instructor | Phil Hamlett

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111

Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | InStudio

Semester | Fall 2020

Course | Graphic Design 3

Instructor | Phil Hamlett

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113

Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | InStudio

Semester | Fall 2020

Course | Graphic Design 3

Instructor | Phil Hamlett

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115

Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | InStudio

Semester | Fall 2020

Course | Graphic Design 3

Instructor | Phil Hamlett

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | InStudio

Semester | Fall 2020

Course | Graphic Design 3

Instructor | Phil Hamlett

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119

Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | InStudio

Semester | Fall 2020

Course | Graphic Design 3

Instructor | Phil Hamlett

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121

Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | InStudio

Semester | Fall 2020

Course | Graphic Design 3

Instructor | Phil Hamlett

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | InStudio

Semester | Fall 2020

Course | Graphic Design 3

Instructor | Phil Hamlett

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125

Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | InStudio

Semester | Fall 2020

Course | Graphic Design 3

Instructor | Phil Hamlett

126


Instructor | Hunter Wimmer

Course | Visual Systems 2

Semester | Fall 2021

Project | Precious Memories

PRECIOUS MEMORIES

127


Designer |Jiarong [Jane] Lu

A film festival featuring Giuseppe Tornatore

Project 06

Project Name

Course

Semester

Instructor

Category

Objective

Precious memories is a film festival inspired by Italian film director Giuseppe Tornatore. The main idea of the film festival is to lead people experience to precious memories in their life. The visual system includes catalog, posters, business systems and other deliverables.

Approach

Nostalgia is one of the primary themes of Giuseppe Tornatore’s films. His films explore the moving stories of the protagonist’s nostalgia for the past. The theme of the film festival is considered by watching the director’s films and learning about his experiences. Since memories are made up of fragments, I chose to use multi-exposure photographs to represent this theme. The script typography and ink graphics are used in the visual system to show an exquisite and memorable feelings.

Precious Memories

Hunter Wimmer

Visual Systems 2

Fall 2021

Branding | Packaging | UI/UX | Publication Design

Portfolio | Bring Design To Life 128


129

Instructor | Hunter Wimmer

Course | Visual Systems 2

Semester | Fall 2021

Project | Precious Memories


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

130


131

Instructor | Hunter Wimmer

Course | Visual Systems 2

Semester | Fall 2021

Project | Precious Memories


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Hunter Wimmer

Course | Visual Systems 2

Semester | Fall 2021

Project | Precious Memories


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Hunter Wimmer

Course | Visual Systems 2

Semester | Fall 2021

Project | Precious Memories


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Hunter Wimmer

Course | Visual Systems 2

Semester | Fall 2021

Project | Precious Memories


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Hunter Wimmer

Course | Visual Systems 2

Semester | Fall 2021

Project | Precious Memories


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Hunter Wimmer

Course | Visual Systems 2

Semester | Fall 2021

Project | Precious Memories


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Hunter Wimmer

Course | Visual Systems 2

Semester | Fall 2021

Project | Precious Memories


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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145

Instructor | Hunter Wimmer

Course | Visual Systems 2

Semester | Fall 2021

Project | Precious Memories


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Hunter Wimmer

Course | Visual Systems 2

Semester | Fall 2021

Project | Precious Memories


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Hunter Wimmer

Course | Visual Systems 2

Semester | Fall 2021

Project | Precious Memories


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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151

Instructor | Hunter Wimmer

Course | Visual Systems 2

Semester | Fall 2021

Project | Precious Memories


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Hunter Wimmer

Course | Visual Systems 2

Semester | Fall 2021

Project | Precious Memories


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Hunter Wimmer

Course | Visual Systems 2

Semester | Fall 2021

Project | Precious Memories


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Hunter Wimmer

Course | Visual Systems 2

Semester | Fall 2021

Project | Precious Memories


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Hunter Wimmer

Course | Visual Systems 2

Semester | Fall 2021

Project | Precious Memories


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Hunter Wimmer

Course | Visual Systems 2

Semester | Fall 2021

Project | Precious Memories


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Hunter Wimmer

Course | Visual Systems 2

Semester | Fall 2021

Project | Precious Memories


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Hunter Wimmer

Course | Visual Systems 2

Semester | Fall 2021

Project | Precious Memories


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Hunter Wimmer

Course | Visual Systems 2

Semester | Fall 2021

Project | Precious Memories


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Instructor | Hunter Wimmer

Course | Visual Systems 2

Semester | Fall 2021

Project | Precious Memories


Designer | Jiarong [Jane] Lu

Portfolio | Bring Design To Life

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Designer | Jiarong [Jane] Lu

A collective project for plant-based branding and packages

Project 07

Project Name

Course

Semester

Instructor

Category

Objective

Green Spot is a collective project for retail store branding and packaging. The idea for this project was inspired by the plant-based food and products movement. The retail stores are located in San Francisco, Seattle and Portland. This project aims to express a more organic and healthier lifestyle by creating all-natural and plant-based products.

Approach

Green Spot includes four sub-brands: Roots Gardens, Sungoods, Puriti, and Hemplify. These brands offer a selection of goods at different prices. We promote organic and healthy lifestyles, and express our strong support for the campaign against animal cruelty on farms, the dairy industry and the local agricultural industry by showing different applications of plant-based products.

Green Spot

Portfolio | Bring Design To Life

Thomas McNulty

171

Package Design 4

Summer 2021

Branding | Packaging | Collective Project


Project | Green Spot

Semester | Summer 2021

Course | Package Design 4

GREEN SPOT

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Green Spot

Semester | Summer 2021

Course | Package Design 4

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Green Spot

Semester | Summer 2021

Course | Package Design 4

Instructor | Thomas McNulty

176


Designer | Jiarong [Jane] Lu

Retail Store

Concept and Mission The Plant-Based food and product movement has not only been a movement towards living a more organic and healthier lifestyle, but it has also been in large support for the movement against animal cruelty in the farming and dairy industry. Our brand will work with an organization called Mercy For Animals, and 10% of our profits will be donated directly to their Transfarmation program. Additionally, the program connects businesses to farmers, and all of our products will be produced with ingredients grown through the partnered farms.

Portfolio | Bring Design To Life

We believe in taking care of our consumers, farmers and planet by creating all natural, plant based products and provide a place of trust and compassion by supporting local agriculture from working with organizations and programs.

177

Store Location

San Francisco, CA Seattle, WA P Portland, OR

Sub-brand Stores

Roots | Gardening Sungoods | Plant-based Food Puriti | Healthy Beauty Hemplify | CBD Products

Designers

Bethany Mitchell Aschariya Thongchapoeenpanich Oscar Hoffman Otto Homruen Jiarong Lu


Project | Green Spot

Sub Brands

Products Seed Packet (Carrot | Squash | Basil | Thyme ) Gloves (Small | Medium | Large | Extra Large)

Medium

Trowel Gardening Fork Shear

Large

Outdoor Apron Watering Bucket

Extra Large

Variety Pack of Nutrition Bar

Small

Protein Bar Cookies Dried Fruit Ground Coffee

Medium

Cold Pressed Juices Oat Milk Soy Milk Pasta Olive Oil

Large

Variety Pack of Nutrition Bar

Small

Serum Lip Balm Bar Soap

Medium

Hand Cream Hand Wash Bath Bomb Face Mask

Large

Shampoo Reed Diffuser Body Wash

Extra Large

Body Wash Refill Hand Wash Refill

Small

CBD Oil

Medium

CBD Gummies Dog/Cat Treats CBD Mints

Large

Tote Bags CBD Day/Night time powder

Semester | Summer 2021

Small

Spices and Herbs Pasta Sauces Plant-based Meat Jam Granola and Cereal

Instructor | Thomas McNulty

CBD Chewing gum Sparkling Water Baby Onesie

Course | Package Design 4

Face Cream Facial Cleanser Scented Candle Men’s Products

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Green Spot

Semester | Summer 2021

Course | Package Design 4

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Green Spot

Semester | Summer 2021

Course | Package Design 4

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Green Spot

Semester | Summer 2021

Course | Package Design 4

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Green Spot

Semester | Summer 2021

Course | Package Design 4

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Green Spot

Semester | Summer 2021

Course | Package Design 4

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Green Spot

Semester | Summer 2021

Course | Package Design 4

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Green Spot

Semester | Summer 2021

Course | Package Design 4

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Green Spot

Semester | Summer 2021

Course | Package Design 4

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Green Spot

Semester | Summer 2021

Course | Package Design 4

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Green Spot

Semester | Summer 2021

Course | Package Design 4

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Green Spot

Semester | Summer 2021

Course | Package Design 4

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Green Spot

Semester | Summer 2021

Course | Package Design 4

Instructor | Thomas McNulty

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Identity Collection

IDENTITY COLLECTION

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Portfolio | Bring Design To Life

Designer | JJiarong [Jane] Lu


Project | Identity Collection

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Portfolio | Bring DesignTo ToLife Life Portfolio | Bring Design

Designer | Jiarong [Jane] Lu


Project | Identity Collection

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Portfolio | Bring Design To Life

Designer | Jiarong [Jane] Lu


Project | Identity Collection

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Thank You To my family

I am graceful for your unconditional sacrifice to support me in pursuing my dream. When I decided to study abroad, you respected my decision and encouraged me to broaden my horizons. The portfolio is dedicated to you. I hope you can see my growth and change in the past five years.

To my friends

I am fortunate to meet you in my life. Whether I am happy or sad, you will always be by my side. Thank you for supporting me when I am stuck and need help. I will remember the unforgettable time of our study and life together here. And I will cherish our friendship forever.

To my instructors

Thank you for your patience and encouragement for me, allowing me to constantly surpass myself and improve my abilities. I’ve had a wonderful journey here over the past few years. You have always given me sincere feedback, inspiration and guidance over the years. Thanks for these help to keep improving my abilities and make me learn more about graphic design. To David Hake, Thomas McNulty, Ariel Grey, Thomas Mungovan, Hunter Wimmer, Phil Hamlett, and Mary Scott.

To life

In our life, we often encounter happiness and difficulties. These things usually teach us to grow. I am grateful for what I have been through. Whether it is happiness or sadness, I can always learn a lot from it. In these years, my lifestyle and thoughts has changed a lot. However, these changes also made me think more deeply about my future.


Contact

Jiarong [Jane] Lu (415)919-9170 ljr990515@gmail.com jiaronglu.com

School

Academy of Art University

Course

BFA Senior Portfoilo

Instructor

Mary Scott

Printing

Blurb

Paper Stock

100# Mohawk Superfine Eggshell

Typeface

Nassim Latin Utile

Photography

Unsplash





Jiarong [Jane] Lu (415)919-9170 ljr990515@gmail.com jiaronglu.com