Digital strategy the economics of disruption mck q2 2016 full issue

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McKinsey Quarterly editors Frank Comes, Executive editor Lang Davison, Executive editor Tim Dickson, Deputy editor in chief Holly Lawson, Editorial associate David Schwartz, Senior editor Allen P. Webb, Editor in chief Contributing editors Michael T. Borruso Roberta Fusaro Tom Kiely Rik Kirkland Cait Murphy Cuckoo Paul Lisa Renaud Mark Staples Design and data visualization Elliot Cravitz, Design director Richard Johnson, Senior editor, data visualization Mary Reddy, Senior editor, data visualization Production Runa Arora, Editorial production administrator Roger Draper, Copy chief Heather Hanselman, Associate managing editor Shahnaz Islam, Production coordinator Dana Sand, Editorial assistant Sneha Vats, Editorial production associate Web operations Andrew Cha, Assistant web producer Drew Holzfeind, Assistant managing editor David Peak, Editorial assistant Distribution Devin A. Brown, Social media and syndication Debra Petritsch, Logistics Leslie Poston, Editor, social media McKinsey Quarterly China Glenn Leibowitz, Editor Lin Lin, Managing editor To change your mailing address McKinsey clients and other recipients updates@support.mckinsey.com McKinsey alumni alumni_relations@mckinsey.com To provide feedback or submit content proposals info@support.mckinsey.com To request permission to republish an article reprints@mckinsey.com

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