The Importance of Good Content Writing: Examples of Bad Writing and How to Fix Them

As we create our online presence, the importance of having good content wri�ng becomes increasingly apparent. The text writen on your website, product descrip�ons, blog posts, and social media posts are o�en the primary way your customers and audience interact with your business. With the rise of internet consump�on, it is crucial to do everything in your power to strengthen your brand and engage your audience with clear, effec�ve wri�ng. In this post, we explore how bad wri�ng can harm your business and online presence while providing specific �ps and examples on how to improve content wri�ng.

Why does good wri�ng mater?

Your customers rely on the wri�ng found in your content to learn about your business, make purchasing decisions, and interact with your brand. If poorly writen content is used to represent your business, your poten�al customers could decide to look elsewhere. Bad wri�ng can lead to misunderstandings, confusion, and lost credibility. In short, bad wri�ng drives your customers and audience away.

Examples of Bad Wri�ng:

Example 1: A poorly writen social media post "hey guys we've got 10% off product for you today come and get it #amazingbargain #dontmissout"

This social media post has several issues that make it difficult to read and appear unprofessional. The usage of the phrase "hey guys" is informal and too casual, which may not be the right tone to engage all of your audience. Also, the lack of punctua�on usage is problema�c, and the hashtag spam distracts from the content of the post.

Example 2: A confusing blog post

"In response to the current market trends, our product has undergone innova�on and modifica�ons to promote growth and increased produc�vity. Look at the features of the product to learn how this will benefit you."

This blog post is filled with jargon and confusing language that makes it challenging to understand what the author wants to say. The use of passive voice and technical terms assumes the reader has prior knowledge and is familiar with the product's technical aspects.

Example 3: A repe��ve product descrip�on

"If you are looking for a stylish, trendy, and chic piece, then you will love this dress. It is stylish and trendy - a must-have for your wardrobe. The dress is chic and elegant and perfect for any occasion."

The above descrip�on is repe��ve and fails to provide the essen�al details of the dress - its fabric, the length, and the sizing. The adjec�ves used are repe��ve and offer no addi�onal informa�on.

How To Fix Bad Wri�ng

• Use Ac�ve Voice: Passive voice can make sentences long and hard to read. To keep the sentence structure concise and easy to understand, use ac�ve voice sentences that clearly convey the message.

• Eliminate Jargon: Not everyone knows technical language. Avoid using technical language or provide clear defini�ons if necessary. Make sure to priori�ze clarity above all else.

• Focus on Your Audience: Consider the reader and tailor your wri�ng to your audience's needs. Consider the tone and formality of your wri�ng according to the reader. The content should be engaging for the target audience and match their experience and knowledge level.

Applying the Tips and Techniques

Using the above �ps and techniques, let's see how we would improve the previously men�oned bad wri�ng examples.

Example 1: An Improved social media post

"Good news! We're offering our customers a fantas�c deal on our products today. Take advantage of our 10% discount. Visit our store today and check out #amazingbargains #getdiscountnow."

The above post effec�vely improves the call -to-ac�on, eliminates the jargon, and makes it readerfriendly, and catches the reader's aten�on.

Example 2: A simplified blog post

"Our product is now more innova�ve than ever. We’ve made changes to the product to enhance your produc�vity. Check out the features and see for yourself."

The above improved blog post keeps the message clear and concise, highlights the benefits of the product, and simplifies the language, making it easier to understand.

Example 3: A new product descrip�on

"This dress is made of the finest si lk to guarantee top-of-the-line quality and features a flatering kneelength design, perfect for all occasions."

This new product descrip�on effec�vely eliminates redundancy, focuses on the product's essen�al characteris�cs, and provides sufficient i nforma�on to help the reader's purchasing decision.

Conclusion

In summary, bad wri�ng makes it hard for your audience to understand your message, and it can hurt your brand's credibility. With the above �ps and techniques for improving your wri�ng, you can create clear, concise content that engages, informs, and drives poten�al customers to take ac�on. We encourage you to review your wri�ng and ensure that it meets the standards of professional communica�on. Strengthening your wri�ng skills can go a long way in increasing customer engagement, revenue, and improve your online presence.

Do you need assistance with wri�ng your content for your small business? Contact J. H. Morris Produc�ons today for a free consulta�on and learn how we can help.