WELCOME TO THE JAMES HARDIE
Contractor Alliance™ Program
preparing you for changes • New Program • New Qualifications • New Rules • New Tools • New Rewards • Countdown to Launch
Reintroducing ourselves as your greatest ally
Overview Combination of two best in class James Hardie loyalty programs, with further opportunities to differentiate your business from the competition.
Preferred Remodeler Program
Associate Contractor Program
Dedicated Replacement Contractors – James Hardie is my siding business
Any Contractor or Remodeler – James Hardie is a part of my siding business
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Profile on Jameshardie.com Logo and status certificate Opportunity for lead distribution from Jameshardie.com Customized sales, marketing, & lead generation support Guild Quality customer satisfaction surveying Personalized account on SalesForce.com lead mgmt. website
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Participation in the HardieRewards™ Program Access to unique production, sales, and marketing business solutions Advanced training opportunities on installation best practices, job-site safety, lead generation, and inhome sales Beyond the Level eNewsletter
Tier Overview We’ve enhanced the Contractor Alliance Program for our Remodelers. We’re giving you the chance to elevate your status even higher. Making it easier for you to distinguish your business amongst other program members.
REWARDS ADVANTAGE •
Elite logo & certificate
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Preferred logo & certificate
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Listing on the James Hardie Remodeler Locator
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Elite placement on the Remodeler Locator
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Preferred placement on the Remodeler Locator
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Participation in the HardieRewards™ Program
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Distinguish your business with Contractor Alliance Badges
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Earn HardieReward Milestones™
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Earn HardieReward Milestones™
Participation in the HardieRewards™ Program (25% Bonus Points)
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Participation in the HardieRewards™ Program (10% Bonus Points)
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Members Only access to production, sales, and marketing business solutions
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HardieReward Milestones™
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HardieReward Milestones™
Access to unique production, sales, and marketing business solutions
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Members Only access to production, sales, and marketing business solutions
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Members Only access to production, sales, and marketing business solutions
Advanced training opportunities on installation best practices, job-site safety, lead generation, and in-home sales
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Advanced training opportunities on installation best practices, job-site safety, lead generation, and in-home sales
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Advanced training opportunities on installation best practices, job-site safety, lead generation, and in-home sales
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Free GuildQuality Surveying
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Free GuildQuality Surveying
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Distinguish your business with Contractor Alliance Badges
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Free GuildQuality Surveying
REWARDS PLUS
Advanced training opportunities on installation best practices, job-site safety, lead generation, and in-home sales
REWARDS •
Participation in the HardieRewards™ Program
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Training opportunities
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Beyond the Level eNewsletter
qualifications The Contractor Alliance program brings a new level of clarity on how your business can maintain and elevate its status within the Contractor Alliance program.
Elevating and maintaining your status
Status in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance job tracker and the corresponding key business metrics below:
Re-sides submitted to Job Tracker
Re-side Volume
HardieTrim速 board Attachment GuildQuality Recommendation Rate
Differentiated Products Attachment
Participation Status
Qualifications - Definitions The Contractor Alliance program brings a new level of clarity on how your business can maintain and elevate its status within the Contractor Alliance program.
Elevating and maintaining your status
Status in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance job tracker and the corresponding key business metrics below:
Re-sides submitted to Job Tracker
A job totaling greater than 1,000 SQFT of JH siding (plank, panel or shingle) or greater than 300 LF of soffit and fascia
# of projects that include HardieTrimÂŽ board
# of projects that include non-market standard products
# of re-side projects registered in job tracker
# of re-side projects registered in job tracker
Program members must maintain an average ‘Likely to Recommend’ score from GuildQuality over the course of the trailing 6 months (minimum of 6 survey responses required)
Participation Status
Qualifications – Time Frame The Contractor Alliance program brings a new level of clarity on how your business can maintain and elevate its status within the Contractor Alliance program.
Elevating and maintaining your status
Status in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance job tracker and the corresponding key business metrics below:
Re-sides submitted to Job Tracker
Calendar Year
Rolling 6 Months
Rolling 6 Months
Rolling 6 Months
1 Year from the day you earn status
qualifications The James Hardie Contractor Alliance program qualifications vary by region. Please identify which region you belong to.
North qualifications Establishing Your Status
Status in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance program job tracker and the corresponding key business metrics below:
Jobs Submitted
75%
12*
Trim Attachment
Re-Sides
90%
GuildQuality ‘Likely to Recommend’
*Re-Side volume may vary between markets. To confirm the re-side volume requirements for your market, please contact your local rep.
Rewards Advantage
North qualifications Maintaining Your Preferred Status
Status in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance program job tracker and the corresponding key business metrics below:
Jobs Submitted
75%
24*
Trim Attachment
Re-Sides
90%
GuildQuality ‘Likely to Recommend’
*Re-Side volume may vary between markets. To confirm the re-side volume requirements for your market, please contact your local rep.
North qualifications Elevating Your Preferred Status
Status in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance program job tracker and the corresponding key business metrics below:
36* Jobs Submitted
Re-Sides
90%
Trim Attachment
90%
Differentiated Products
90%
GuildQuality ‘Likely to Recommend’
Learn More *Re-Side volume may vary between markets. To confirm the re-side volume requirements for your market, please contact your local rep.
South qualifications Establishing Your Status
Status in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance program job tracker and the corresponding key business metrics below:
Jobs Submitted
75%
12*
Trim Attachment
Re-Sides
90%
GuildQuality ‘Likely to Recommend’
*Re-Side volume may vary between markets. To confirm the re-side volume requirements for your market, please contact your local rep.
Rewards Advantage
South qualifications Maintaining Your Preferred Status
Status in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance program job tracker and the corresponding key business metrics below:
Jobs Submitted
75%
24*
Trim Attachment
Re-Sides
90%
GuildQuality ‘Likely to Recommend’
*Re-Side volume may vary between markets. To confirm the re-side volume requirements for your market, please contact your local rep.
South qualifications Elevating Your Preferred Status
Status in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance program job tracker and the corresponding key business metrics below:
36* Jobs Submitted
Re-Sides
90%
Trim Attachment
50%
Differentiated Products
90%
GuildQuality ‘Likely to Recommend’
Learn More *Re-Side volume may vary between markets. To confirm the re-side volume requirements for your market, please contact your local rep.
Northeast qualifications Establishing Your Status
Status in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance program job tracker and the corresponding key business metrics below:
Jobs Submitted
25%
12*
Trim Attachment
Re-Sides
90%
GuildQuality ‘Likely to Recommend’
*Re-Side volume may vary between markets. To confirm the re-side volume requirements for your market, please contact your local rep.
Rewards Advantage
Northeast qualifications Maintaining Your Preferred Status
Status in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance program job tracker and the corresponding key business metrics below:
Jobs Submitted
50%
24*
Trim Attachment
Re-Sides
90%
GuildQuality ‘Likely to Recommend’
*Re-Side volume may vary between markets. To confirm the re-side volume requirements for your market, please contact your local rep.
Northeast qualifications Elevating Your Preferred Status
Status in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance program job tracker and the corresponding key business metrics below:
36* Jobs Submitted
Re-Sides
75%
Trim Attachment
90%
Differentiated Products
90%
GuildQuality ‘Likely to Recommend’
Learn More *Re-Side volume may vary between markets. To confirm the re-side volume requirements for your market, please contact your local rep.
Pacific Northwest qualifications Establishing Your Status
Status in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance program job tracker and the corresponding key business metrics below:
Jobs Submitted
50%
12*
Trim Attachment
Re-Sides
90%
GuildQuality ‘Likely to Recommend’
*Re-Side volume may vary between markets. To confirm the re-side volume requirements for your market, please contact your local rep.
Rewards Advantage
Pacific northwest qualifications Maintaining Your Preferred Status
Status in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance program job tracker and the corresponding key business metrics below:
Jobs Submitted
50%
24*
Trim Attachment
Re-Sides
90%
GuildQuality ‘Likely to Recommend’
*Re-Side volume may vary between markets. To confirm the re-side volume requirements for your market, please contact your local rep.
Pacific northwest qualifications Elevating Your Preferred Status
Status in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance program job tracker and the corresponding key business metrics below:
36* Jobs Submitted
Re-Sides
75%
Trim Attachment
50%
Differentiated Products
90%
GuildQuality ‘Likely to Recommend’
Learn More *Re-Side volume may vary between markets. To confirm the re-side volume requirements for your market, please contact your local rep.
EPR & PR rules An important component of loyalty is knowing who you’re working with. To help homeowners make the right choice, we ask that all Elite Preferred & Preferred Remodelers agree to the following: Commitment to market & sell James HardieŽ siding exclusively on full re-sides (EPR) Must not participate in any other fiber cement siding manufacturer's benefit, reward, credit or similar contractor program (EPR & PR)
2years
24 Months in business as the same company under the same name (EPR & PR) Primary business must be derived from Single Family, Residential Repair and Replacement work (EPR & PR)
JH
Active website with extensive James Hardie content (EPR & PR)
General rules An important component of loyalty is knowing who you’re working with. To help homeowners make the right choice, we ask that all Elite Preferred, Preferred, & Rewards Advantage Remodelers agree to the following:
Signed Code of Conduct Commitment not to market or sell any other “hard siding” products in the repair and remodel segment Liability Insurance $1M per occurrence Physical Business Address Satisfactory background check with 6 past customers Satisfactory Credit Report Satisfactory record with the Better Business Bureau or other accredited rating agency State Licensed*/Fully Bonded* Subcontractors, if used, are licensed, bonded, and insured* Workman’s Compensation Insurance* *Where required by law
Tools Elite Preferred and Preferred Remodelers have exclusive access to tools that will help establish their status, and differentiate their business from other program members.
Acquire tools to help market your business
As a member of the James Hardie Contractor Alliance program, you have access to a number of exclusive business development tools to help you grow your business and separate your company from the masses.
Preferred Remodeler Distinction (logo and certificate)
Insignia to help distinguish your business
Preferred placement on the James Hardie Remodeler Locator
Lead Generation Support
Tools – Logo and Certification
Tools – Remodeler locator Featured Listing EPR and PR Only Reserved for the company with the highest stack ranking score
Standard Listing EPR and PR Only
Directory Listing Rewards Advantage
Tools – Remodeler Locator Earn Your Place! The Remodeler Locator ranking is based upon two components:
Contractor Alliance Status and Stack Ranking Elite Preferred Remodeler will always appear above Preferred Remodeler. Preferred Remodeler will always appear above Rewards Advantage.
Jobs Submitted
20%
20%
20%
40%
Re-Side Jobs
Differentiated Products
Trim Attachment
# of Re-side Jobs (in the zip searched)
Stack Ranking Score
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Tools - Insignia
Superior Finish –
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100% Hardie –
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Elite Preferred and Preferred members can further distinguish their company by earning membership badges. Badges will appear next to the business name on the Remodeler Locator.
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Dynamically populated with actual number of years of continual program membership
Commitment to Excellence –
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Achieve an average GuildQuality ‘Likely to Recommend’ score of at least 95%
Years in Program –
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Achieve a HardieTrim board attachment rate of at least 90%
Homeowner Recommended –
Earn Badges!
Achieve a ColorPlus® attachment rate of at least 75%
Complete all installation web modules
Design Excellence –
Achieve a differentiated products attachment rate of at least 50%
Tools – Lead Generation support Gain Leads Elite Preferred and Preferred Remodelers are eligible to receive consumer leads directly from Jameshardie.com.
Contractor alliance – Earn Rewards All Membership Levels now have access to earn HardieRewards™ points. Based on your status, you may be eligible to receive a 10% (PR) or 25%(EPR) bonus on all points earned!
Earn Rewards
Earning HardieRewards™ points is easy! When you submit your James Hardie re-side jobs, James Hardie will automatically calculate your points earned based on the James Hardie siding products you purchased.
Log Your James Hardie Purchases in the Job Tracker
Complete Online Training Modules
Attend James Hardie Eventes
Achieve Alliance Program Milestones
Earn Rewards – Purchase Product Earning HardieRewards® is easy! When you purchase James Hardie Points Per Primed products and 1,000 submitSqFt your-James Hardie re-sides, James Hardie will automatically calculate your points earned based on the James Hardie® siding products you purchased. HardiePlank® HardiePlank Lap Siding
POINTS ARE REWARDED FOR THE FOLLOWING JAMES HARDIE® SIDING PRODUCTS
Artisan® Artisan Lap Lap
HardiePanel® HardiePanel Vertical Siding
HardieShingle® HardieShingle Siding
1,500 2,500 1,500 2,000 pts pts pts pts HardieSoffit® HardieSoffit Panels
HardieTrim® HardieTrim Boards
Artisan Accent Trim
HardieWrap® HardieWrap Weather Barrier
1,500 1,100 5,000 100 pts pts pts pts
Earn rewards – purchase product Points Per 1,000 SqFt –
HardiePlank® Lap Siding
POINTS ARE AWARDED FOR THE FOLLOWING JAMES HARDIE® SIDING PRODUCTS
Artisan® Lap Siding
HardiePanel® Vertical Siding
HardieShingle® Siding
2,000 6,000 2,000 2,500 pts pts pts pts HardieSoffit® Panels
HardieTrim® Boards
Artisan Accent Trim
HardieWrap® Weather Barrier
2,000 3,200 14,000 100 pts pts pts pts
Earn rewards – submit jobs We’ve made tracking James Hardie re-sides a breeze with convenient methods to suit your business needs: Send your proof of purchase (dealer invoice) to rewards@jameshardie.com and we’ll track your re-side for you! • • •
Take a picture with your smart phone or tablet Scan and email Fax
Upload your re-side on your own inside the Contractor Alliance website. Request that James Hardie retrieve your invoices directly from your dealer. If you’re interested in this method, please contact rewards@jameshardie.com or your local sales rep.
Earn rewards – CONTINUING education Earn points and learn James Hardie best practices by completing online training modules inside James Hardie University.
Short Online Training Courses Include: • Lead Generation • How to Sell James Hardie Siding • How to Overcome Objections in the Home • James Hardie Siding Installation Best Practices
Learn how to install HardiePanel Siding
Earn rewards – HardieReward™ Milestones Logging jobs are an important component of the Contractor Alliance program, but they can also be rewarding. For every job logged you could earn HardieReward Points! JOBS LOGGED
18 Jobs
REWARD MILESTONE CHOICES
$250 MKTG Zone Credit
24 Jobs 30 Jobs
$200 Product Rebate
10,000 HardiePoints
PREFERRED TIER
$250 MKTG Zone Credit
36 Jobs
$200 Product Rebate
10,000 HardiePoints
ELITE PREFERRED TIER
48 Jobs
$250 MKTG Zone Credit
$200 Product Rebate
10,000 HardiePoints
60 Jobs
TBD
TBD
TBD
72 Jobs
TBD
TBD
TBD
Every 36 Jobs
TBD
TBD
TBD
Redeem rewards The best part about the HardieRewards™ program is spending your points, right? When you've got enough points, you can redeem them for lots of great rewards! James Hardie Tools Co-Branded Apparel and Merchandise Marketing Tools Vacations and much more!
COUNTDOWN TO LAUNCH
Beginning Now
5
Meet with your James Hardie Rep and determine which tier you currently fall into within the new Contractor Alliance program
Beginning Now
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Work towards achieving your desired goal by logging all of your 2014 James Hardie jobs
Now – August 31, 2014
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We will automatically transfer over the account (including rewards points) for any current Associate Contractor who has logged into HardiePro.com within the last 12 months
September 22, 2014
2
Receive your welcome email with login credentials for the new Contractor Alliance Website
October 6, 2014
1
Start earning! Remodeler Locator and Contractor Alliance Website are now live. You can start earning rewards, and taking advantage of badges, new logos, and tiers.
2015 Membership Year • All existing Preferred Remodelers have guaranteed Preferred status through June 30, 2015.* • New attachment rate qualifications go into effect July 1, 2015 (based on previous 6-Month average). • NOTE: For those companies that have not yet achieved the re-side volume threshold for the 2015 Membership Year, volume will be based on calendar year 2014 job tracker data. *If all Code of Conduct rules have been followed
What tier are you in? Please use this page to work with your James Hardie Representative in order to learn what tier you’re now in.
Number of re-sides submitted to Job Tracker
Re-side Volume
HardieTrim Attachment Participation Status
Differentiated Products Attachment
GuildQuality Recommendation Rate
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