BUSINESS
Ahron Cohen
Joins the ADvantage Sports Tech Fund
E AHRON COHEN
10 MARCH/APRIL 2021 | ARIZONA JEWISH LIFE
xperienced sports chief executive officer Ahron Cohen has joined the ADvantage Sports Tech Fund, a global leader in early-stage sports investing backed by lead and OurCrowd, as a venture partner. Armed with a specialized understanding of the business of sports, Ahron – the former president and CEO of the NHL’s Arizona Coyotes – brings an experienced operator perspective in developing partnerships and commercial opportunities for ADvantage’s expanding global portfolio. “Working with the ADvantage team allows me to provide meaningful operational support to a growing portfolio of highly innovative technology companies, sideby-side with some of the industry’s leading investors,” says Ahron, who was widely recognized as the youngest CEO in major U.S. professional sports when he took over the Coyotes in July 2018. Before joining the Coyotes as general counsel in 2015, Ahron worked for the Minnesota Vikings NFL franchise. Based in Phoenix, Ahron brought operational excellence and innovation to the team while CEO. He achieved franchise-record increases in virtually every business category during his time at the Coyotes, including ticket sales, corporate sponsorships, TV ratings, premium seating, merchandise and food and beverage. During his time with the Coyotes, the organization was widely recognized as a best-in-class franchise for fan experience, including a Top 3 ranking in the NHL by J.D. Power & Associates for overall customer satisfaction results. Ahron is also responsible for closing the largest nonnaming rights sponsorship deal in franchise history.
