then how to achieve them.” They cover everything from marketing to legal issues. The mentees and mentors work one-onone and then come together as a group in what’s called the “mastermind. “We teach them how to collaborate, how to work with one another and gain from the connection that other people have, and share experiences,” says Ronit. The NAWBO monthly business program includes time to visit and connect before a speaker presents a business topic. Then the group has table discussions. “We have table discussions where you connect with the other women that are sitting at your table, so it’s not as awkward as going into a networking event. You really are connecting,” says Ronit. There are also Neighborhood NAWBO groups in Desert Ridge, Scottsdale and the East Valley where smaller groups of about 20-25 women can get together. “It’s a very cozy and comfortable atmosphere to learn about everybody’s business,” comments Ronit. Ronit believes that her experience at NAWBO has made her a better employer overall. “I think my leadership skills have improved tremendously – I definitely got out of my comfort zone,” she says. “It’s a very safe environment to ask questions and connect with people and share your frustrations or challenges and rely on their experience – it just makes you think differently, and it opens your eyes to other things.” She has found her time as president very rewarding. “I’m at the stage of my life where my kids are grown and successful and out of the house, and now it’s time to give back. I enjoy that. I still work full time, and I enjoy the business.” Ronit is also proud of the fact that one of her mentees was able to grow so much in a couple of years that she needed her own space. “I helped her identify and negotiate a space,” she says. “It’s a pleasure to see with my recommendations and feedback she reached her goals.” NAWBO is having a Spring Membership Drive until April 30. Save $25 when you join and receive a complimentary vendor table at one of their regular monthly business programs. For more information, visit nawbo.org/phoenix.
“We have table discussions where you connect with the other women that are sitting at your table, so it’s not as awkward as going into a networking event. You really are connecting.” ~ Ronit Urman
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JEWISH LIFE | APRIL 2019 37