J-ZINE EDIT - AFROASIA - February 2024

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J-ZINE the afro-asia edit

february ‘24

J-ZINE EDIT your team

Editor-in-Chief / Founder Jason Aarons jason@jewelleryafrika.com +27 74 400 6677 Business Development Jenny Justus jenny@jewelleryafrika.com +27 83 450 6052 Curations & Advertising Hilary Lazarus hilary@jewelleryafrika.com +27 82 385 0913 Josie Lehy josie@jewelleryafrika.com +27 62 513 2431 Global Curator Niyati Mendapara Niyati.mendapara@gmail.com Digital Marketing Partner Lynne Wilson Digital Marketing lynne@lynnewilson.co.za +27 82 332 8290 Global Media Events Partner DiaMondaine Diamantaires Club Agnes Abdullahu, Founder & CEO info@diamondaine.com +32 486 57 23 30 Marketing/PR Bongani Dlamini / Sophia Tau bongani@jewelleryafrika.com sophia@jewelleryafrika.com J-ZINE Edit Free Subscriptions jzine@jewelleryafrika.com

General Enquiries hello@jewelleryafrika.com

Of butterflies, birds and bees . . . There is a wonderful Afrikan proverb which says "a butterfly thinks itself a bird because it can fly." I really like this as it embraces such a wonderful feeling of reaching for the skies in every way. Of dreaming of, aspiring to, and doing great things. Much like our passionate jewellery community. It also brings to mind the ‘butterfly effect’. The term ‘butterfly effect’ originated from the idea that the flap of a butterfly's wings in one part of the world could potentially set off a chain reaction of events which leads to a hurricane in another part of the world. It serves as a poignant metaphor for the intricate interplay between Afrikan and Asian jewellery designs and is a fitting way to describe our Afro-Asia Edit. Just as a butterfly's wings can cause a ripple effect across the globe, cultural exchanges between these continents spark innovation in jewellery design, craftsmanship and business. No matter how small, these synergies resonate across our continents, symbolising the interconnectedness of diverse cultures. Let us always strive to embrace each other. Oh, if you want to learn about the ‘bees’ bit, read on!

Jason Founder & Editor-in-Chief

Afro-Asian “I believe 21st century is a century of Africa, I’m very fortunate to be able to combine the originality from Africa and the philosophy from the East into my work.“ Angela Yeung, Impilo Collection founder, award-winning designer, entrepreneur and philanthropist . First Asian female executive member of the exclusive Diamond Dealers Club. J-ZINE - THE AFRO-ASIA EDIT - FEBRUARY ‘24

Celebrating cultural In the colourful tapestry of global cultures, Afro-Asian jewellery has emerged as a dazzling thread which weaves together rich histories and traditions of two diverse continents. This captivating blend of Afrikan and Asian influences results in a unique and exquisite array of accessories which tell stories of craftsmanship, symbolism, and the enduring spirit of cultural exchange. Afro-Asian jewellery is a celebration of diversity, reflecting the vibrancy of the people and landscapes which inspire its creation. The fusion of intricate designs from Afrika and the ornate craftsmanship of Asia results in pieces that are nothing short of mesmerising. From bold statement necklaces to delicate earrings, each creation tells a tale of unity, bridging the geographical and cultural gaps between these two continents. One of the most enchanting aspects of AfroAsian jewellery is the use of symbolism Adornments inspired by Afrikan tribal motifs harmonise seamlessly with the intricate detailing seen in traditional Asian jewellery. J-ZINE - THE AFRO-ASIA EDIT - FEBRUARY ‘24

collaboration and crossover Use of materials in Afro-Asian jewellery is equally diverse, with designers drawing inspiration from the natural resources abundant in both Afrika and Asia. Vibrant gemstones, intricate beadwork, and precious metals come together to form creations that are as visually striking as they are culturally significant. The annual Hong Kong International Jewellery Show and Hong Kong International Diamond, Gem & Pearl Show, stand as pivotal platforms for Afrikan jewellery fostering global exposure and market access. For Afrikan jewellers, participation in and visiting these events, not only showcases their rich cultural heritage but also facilitates networking opportunities with international buyers, distributors, and designers. This exposure opens doors to diverse markets, enabling economic growth and sustainable development within Afrikan communities. Moreover, it promotes cross-cultural exchange, enriching the global jewelry landscape with unique Afrikan craftsmanship and designs. J-ZINE - THE AFRO-ASIA EDIT - FEBRUARY ‘24

Both shows serve as crucial conduits for Afro-Asian jewellery designers, empowering them to thrive in the global marketplace. and definite ‘must-diarise’ for your Afro-Asia calendars. And there are terrific packages for exhibitors, visitors and buyers for both! Contact: Conrad Hendry Tel: +27 10 590 3229 Email: johannesburg.consultant@hktdc.org


To bee adored Bee-themed jewellery holds cultural significance in both Asia and Afrika, reflecting the symbolic importance of bees in these regions. In Asian cultures, particularly in countries like China and India, bee motifs are often incorporated into jewellery designs as symbols of industriousness, prosperity, and community collaboration. Bees are revered for their diligent nature, and their imagery is associated with positive attributes. Similarly, in Africa, bee-inspired jewellery is crafted with a deep appreciation for the role of bees in the ecosystem. The honeybee's symbolism of unity and teamwork resonates in various Afrikan communities. Bee-themed adornments, ranging from intricate gold and silver designs to vibrant beadwork often bhold cultural meanings tied to communal values and the interconnectedness of nature. Wearing bee jewellery in Asia and Afrika not only serves as a fashion statement but also as a homage to the rich cultural tapestry that weaves together traditions, nature, and the profound symbolism attributed to these industrious insects.

Beryl Dingemans’ bee showstopping bee cuff

Bee ring with coloured stone

Queen bee pendant necklace J-ZINE - THE AFRO-ASIA EDIT - FEBRUARY 2024

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Yellow gold honeycomb earrings. Kelly Jay Jewellery

Bee bracelet. Dhora


The beads of both worlds The cross over influence of beads in Afrikan and Asian jewellery designs is yet another example of how Afro-Asian influences and indeed a global industry inspire each other. Beads hold deep cultural significance, serving as markers of identity, status, and heritage. In Afrika, they have been used for centuries as symbols of wealth, spirituality, and social hierarchy. They are intricately woven into the fabric of daily life, adorning ceremonial attire and serving as talismans for protection and good fortune. Each bead carries a story, reflecting the traditions and beliefs of the people who create and wear them.


Similarly, in Asia, beads have a rich history dating back thousands of years. From the vibrant glass beads of India to the delicate jade beads of China, they are cherished for their beauty and symbolism. In countries like Japan and Korea, beads are often used in traditional costumes and accessories, adding a touch of elegance and sophistication to ceremonial attire. The exchange of ideas and techniques between Afrika and Asia has led to a fusion of styles in jewellery design. Afrikan beads find new life in Asian settings, adding a pop of color and texture to traditional pieces. Conversely, Asian beads bring a sense of refinement and intricacy to Afrikan-inspired designs. Through this cross-cultural exchange, artisans on both continents are able to create jewelry that transcends geographical boundaries, celebrating the rich diversity of human creativity and expression. Each piece becomes a testament to the enduring power of beads to connect people across cultures and continents. J-ZINE - THE AFRO-ASIA EDIT - FEBRUARY ‘24

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Protecting Afrikan jewellery and stopping copycats - WE need to do this J-ZINE received terrirfic feedback from last month’s Edit’s coverage on the controversial copyright/ownership of face jewellery designs. See: ‘Whose work is it anyway’. “It insightfully addresses the growing global challenge of brand and product replication, amplified by social media's role in marketing and the increased visibility of up and coming and established brands.,” said Charlotte Crosse, Public Relations Manager, Metal Concentrators SA (Pty), Ltd. Deon Smith of Deon Smith Jewellery commented, “I have just finished reading your latest edition of J-ZINE and found it both interesting and very informative, especially the article on ownership of design.” ‘Homegrown’ theft One of the issues highlighted by J-ZINE’s readers and community post-publishing of that Edit, are homegrown designs being plaguarised by

designers overseas and being touted as ‘authentically’ Afrikan. This plagiarism within the jewellery sector manifests in various guises and brings about a multitude of negative consequences — impacting individual artisans, consumers, businesses, and even broader cultural or national entities. Consumer confidence The whole issue also negates consumer confidence in buying from designers directly, when they are told the jewellery is an ‘original’ piece, is a shared opinion. This longstanding issue has been exacerbated in recent times due to the proliferation of online trade, encompassing breaches of both trademark laws, aimed at safeguarding brand integrity, and copyright regulations, which pertain to the protection of creative endeavours.

What are we going to do? J-ZINE has taken upon itself to investigate this issue in-depth and feedback to you all in much greater detail. We want hear from YOU and invite all jewellery designers, those from related business/lifestyle sectors; industry players, trademark/copyright organisations and legal entities; ;jewellery councils and bodies; and experts and academics in these fields - in and beyond Afrika - to share their experiences, views, advice and solutions.

Let‘s team together and find out as much as we can - and share it! Email Jason Aarons, Editor-in-Chief at jason@jewelleryafrika.com


Chat to Hilary : +27 82 385 0913 hilary@jewelleryafrika.com Josie : +27 62 513 2431 josie@jewelleryafrika.com

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