The The Fruits Fruits Of Of Frutiger Frutiger
THE FRUITS OF FRUTIGER A type Book about the work of one of the most famous designers in history, Adrian Frutiger.
Written, Edited, and Designed by: Jesse Esteves
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TABLE OF CONTENTS
4 - Introduction 5- Chapter 1 10 - Chapter 2 15 - Chapter 3 27 - Colophon
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INTRODUCTION Adrian Frutiger, who passed away September 10, 2015, was a Swiss typeface designer who influenced the direction of digital typography in the second half of the 20th century and into the 21st. His career spanned the hot metal, phototypesetting,ĂŠand digital typesetting eras. Aside from creating a large number of worldfamous typefaces, he also produced signets and corporate identities for various publishers and industrial enterprises.
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CHAPTER 1 ABOUT THE DESIGNER Adrian Frutiger was born on May 24th, 1928 in Switzerland. After attending school, he was a typesetterÕs apprentice from 1944 to 1948 at the printing press, Otto Schlaefli AG. After his apprenticeship, he attended the Kunstgewerbeschule, College of Technical Arts, in Zurich for three years. In 1952, he moved to Paris and became the art director for the Deberny & Peignot Type Foundry. After 10 years of successful work, he left the foundry to open a Graphic Design studio withÊAndre G rtlerÊand Bruno Pf ffli in Arcueil near Paris.Ê
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At the very young age, he began experimenting with stylized handwriting and invented scripts, defying the formal, cursive penmanship taught at Swiss schools. He was also interested in sculpture. His interest in sculpting was not met with very encouraging views by his father and teachers. However, they supported the idea of him going into the print industry. Consequently, he entered the world of print yet kept his love for sculpting alive by incorporating the sculpture designs in his typefaces. He began his apprenticeship, at the age of sixteen, as a compositor to the printer Otto Schaerffli, for four years. He also attended school of applied arts, Kunstgewerbeschule in Zßrich. Here he thrived under the supervision of art instructors like Walter Käch and Alfred Willimann. Frutiger studied monumental inscriptions from Roman forum rubbings, although he primarily focused on calligraphy rather than drafting tools.
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Frutiger illustrated the essay, Schrift / Écriture / Lettering: the development of European letter types carved in wood, which earned him a job offer at the French foundry Deberny Et Peignot by Charles Peignot. His wood-engraved essay illustrations displayed his meticulous skills and knowledge of letterforms. At the foundry, he designed various typefaces including Ondine, Méridien, and Président. Upon witnessing his marvelous work, Charles Peignot assigned Frutiger to convert extant typefaces for the new Linotype equipment, phototypesetting. In 1954, Frutiger’s first commercial typeface Président was released. It was designed in a manner that showcased a set of titling capital letters with small, bracketed serifs. It was followed by Ondine, a calligraphic, informal, script face which translated as Wave in French. Then Méridien appeared the following year, illustrating a glyphic, old-style, serif text face. The typefaces were inspired by Nicholas Jenson’s work. Frutiger clearly demonstrated his ideas of letter construction, unity, and organic form in Méridien. In a few years, he designed slab-serif typefaces. Egyptienne was one of those typefaces that had him commissioned for photocomposition.
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In 1968, Adrian Frutiger became an official advisor for D. Stempel AG in Frankfurt, Germany, and therefore also for its successor companies such as Mergenthaler, Linotype, Linotype-Hell and today the Heidelberg subsidiary, Linotype, Bad Homburg. During early 1970s, upon the request of the public transport authority of Paris, Frutiger inspected the Paris Metro signage. Moreover, he recreated Univers typeface in a variant font. It was a set of capitals and numbers designed for white-on-dark-blue backgrounds visible especially under poor lighting. Upon the successful reception of this modern typeface, the French airport authority commissioned him yet again to work for the new Charles de Gaulle International Airport. He was required to design a way-finding signage alphabet and in such way that is both legible from afar and from any angle. Frutiger first decided to adapt Univers typeface but then relinquished the idea considering a little outdated.
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He took a different approach to the matter and altered the Univers typeface and fused it with organic influences of the Eric Gill’s Gill Sans typeface. The resultant typeface was originally titled, Roissy, though it was named after Frutiger in 1976, when it was released for public use. Plus, his computer type OCR B for automatic reading became a worldwide standard in 1973. Adrian Frutiger was a lecturer for ten years at the Ecole Estienne and for eight years at the Ecole Nationale Superieure des Arts Decoratifs, both in Paris. In addition, he has given numerous seminars around the world. From 1963 to 1981, he was responsible for the design and adaptation of typewriter and composer fonts at the IBM World Fair. Adrian Frutiger was been an active type designer for over thirty years. In this time, ne created timeless typefaces such as Avenir, Versailles and Vectora. He also tried to expand and modify these typefaces. He created sixty-three variants of Univers and he reissued Frutiger Next as an extension of Frutiger with true italic and additional weights. He won several awards for his contribution to typography such as The Gutenberg Prize, Medal of the Type Directors Club and Typography Award from SOTA.
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CHAPTER 2 “Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
47 Light Condensed:
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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur ratione voluptatem sequi nesciunt.
57 Condensed:
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 11
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae
67 bold Condensed
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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae 77 black Condensed
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur ratione voluptatem sequi nesciunt.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 13
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 14
87 Extra Black Condensed
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur ratione voluptatem sequi nesciunt.
45 LIGHT Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur ratione voluptatem sequi nesciunt.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 15
46 LIGHT ITALIC Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur ratione voluptatem sequi nesciunt.
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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
55 ROMAN Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur ratione voluptatem sequi nesciunt.
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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 18
56 ITALIC Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur ratione voluptatem sequi nesciunt.
65 BOLD
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur ratione voluptatem sequi nesciunt.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
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66 BOLD ITALIC
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur ratione voluptatem sequi nesciunt.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
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75 BLACK
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur ratione voluptatem sequi nesciunt.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 21
76 B;ACL ITALIC
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur ratione voluptatem sequi nesciunt.
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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
95 ULTRA BLACK
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 23
95 ULTRA BLACK Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur ratione voluptatem sequi nesciunt. inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur ratione voluptatem sequi nesciunt.
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CHAPTER 3 Type face anatomy orem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
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Frutiger LT Std 2
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1) The “Stems� of Frutigers iconic font are long and straight. Do not bend at ends. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. 25
2) The “shoulder” of this font is smaller than that of other fonts and is the same size length on both sides. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
3) The “Ascender” in Frutigers LT Std is narrow and straight. It does not swoop to one side or the other and has a sharp angle. olore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?”
4) The “Counter” of the type face is uniform and symmetrical. It is not oblong and forms an oval. ugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem . Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? 26
5) The “Eye” of the type face is symmetrical and uniform. It is equal lengths from the middle. Refers to lowercase e only. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
er LT Std 6) The “Bowl” refers to the curved part of the letter that encloses the counter. The bowls for Frutigers typeface are uniform and symmetrical. “Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
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Colophon Frutiger LT Std and its componants were the only type faces used in the making of this book.
Project by Jesse Esteves 28