TYMANUALOF DENTI CORPORATEI
CORPORATEI DENTI TYMANUAL
I CONI CCODE COMPANYI DENTI FYSI GNS
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Pr es ent at i oni ni t ' sor i gi nal f or m oft heI s ol ogos el ect edt o r epr es entURBEEFLCENTERi n SecondLi f e,andi t ' s cons t r uct edwi t har i ght chr omat i cs y s t em andI s ot y pe ( j us tt ex t ) .
I CONI CCODE COMPANYI DENTI FYSI GNS
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I CONI CCODE COMPANYI DENTI FYSI GNS
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I CONI CCODE COMPANYI DENTI FYSI GNS
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I CONI CCODE COMPANYI DENTI FYSI GNS
I dent i f i eri nposi t i ve
I CONI CCODE COMPANYI DENTI FYSI GNS
I dent i f i eri nnegat i ve
I CONI CCODE COMPANYI DENTI FYSI GNS
I sot ypei nt r anspar ency
I s ot y pepr es ent at i oni n wat er mar k ,bas i cal l yi t ' sus ei t ' s i nt heback gr oundofs ome des i gnswher ey oucanwr i t eor dr awwi t houti nconv eni ent s , becaus ei tdoes n' tal t ert he l ect ur e,i tpos s es s esa t r ans par encyof15%
I CONI CCODE COMPANYI DENTI FYSI GNS
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Thei s ol ogocuti t ' sl ocat edon t hemi dpar toft hei mage,i t ' s pur pos ei st hebal anceandt ak e t hemos ti mpor t anpar toft he l ogo,i t ' spr ef er r edf orgener al papel er y .
LI NGUI STI CCODE COMPANYI DENTI FYSI GNS
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CHROMATI CCODE COMPANYI DENTI FYSI GNS
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Thei dent i f i erpos s es est he s amechr omat i cv al ues ,butnow i t ' si ns er t edonabl ack back gr ound,whi chhel pst o hav eabet t erl ookoft heURBE EFLCent eri mage.
COMPOSI TI VEAND FORMALANALYSI S COMPANYI DENTI FYSI GNS
URBEEFLCent eri st r y i ngt ogoahead ont hear eaofEngl i s heducat i onand t eachi ngandf ort hatt hel ogohasbeen r edes i gnedt oonet hat ' ss i mpl i erand eas i l yr ecogni z abl e,t oel abor at et he i s ot y pei t ' sbeenonl yus edt y pogr aphy , di s pos edi nawayt hatt heyconf or m andar moni cl ogoov erev er y t hi ngel s e.
CONCEPTUAL
A N A L Y S I S COMPANYI DENTI FYSI GNS Acc or di ngt oi t ' smor ph ol ogy ,i t ' sbr a n di s cl as si f i e di nl ogot y pe,s i n c ei ton l ypos s e s e st h e t ex ti nt er ac t i ona ndt h ec h a r a c t e r i s t i cst h a ti t posse se sar e" Or ga n i cT y pogr a hpy ' s " . Bei ngl i k et hi s,t hei sol ogos pe a k st h ee s s e n c eof t hemai nat t r i bu t esofURBEEF LCe nt e rwh i c h a r e:De si gn,Moder n i t y ,Ex c l u s i v e n e s sa n d di s c t i n c t i on . Th et y pogr aphyT r an s mi t ss i mpl i c i t ybe c a u s eof t he0compl ex i t yoft h eF on t ,be i n gr epr e s e n t e d byor t omor phi ct r a c e s ,wh i c ha l l owsc l e a r per c ept i ona n de a s yr e a di n g. ac cor di n gt ot hec hr oma t i cv a l u e s ,i t ' ss e r i ou sbu t wi t houtl osi n gt het ou chofe n t e r t a i n me n ta n d di n a mi s m.
JUSTI FI CATI ON COMPANYI DENTI FYSI GNS
Af t erobt ai ni ngt hedet er mi nant soft hepr oy ect ,we pr oceedt ogett hef undament al i nf or mat i onofURBE EFLCent ers uchasMi s s i on,Vi s i onandobj ect i v es . Af t ert hatas er i esofs k et cheswer edonef ort henew cor por at ei mage,whent hei s ol ogot hats ui t edt he companybes twass el ect ed,t hi swasper f ect ed. Lat er ,wedi dt hedev el opmentoft heus emanual of t henewi dent i f i cat orwi t ht hepur pos eofes t abl i s hi ng gr aphi ccondi t i onsf ort hecor r ectus eofi t s el f ,t he I s ol ogogotdi f f er entconf i gur at i onsi mpl ement ed ( Negat i v e,Pos i t i v e,Tr ans par ency ,Wat er mar k , bet weenmanyot her s )s howi nghowv er s at i l ei tcan be,i t ' si mpor t antt oi ndi cat et hatf ort hedi gi t al i z at i on oft hemanual andi dent i f i er ,t hes of t war est hathas beenus edar es uchasAdobePhot os hopCS5, AdobeI l us t r at orCS5andAdobeReader
SKETCHES
COMPANYI DENTI FYSI GNS