Major Studio Project
Assessment Item 4 - Cause-Related Marketing
Jessica Meissner
Partnership
Ruminate teams up with OzHarvest in the Fill a Mate’s Plate campaign, raising donations to support the food rescue services carried out by the charitable organisation.
Event
Host a party with friends and family to raise money Get discounts on Ruminate products See how donations impact the local community
Poster
Web Ad
Fill a mate’s plate
FROM YOUR PLATE TO THEIRS
homewares
Social Media
Apron
50% of money received for the limited edition Fill a mate’s plate apron will be donated to OzHarvest
Thank you card
The end.