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portfolio 2013/2017


portfolio 2013/2017 Jessica Melita


preface This portfolio contains a selection of my works in Visual Communication Design, especially in Graphic Design field, from student works to commercial and personal works throughout 2013-2017. In the past 3.5 years studied in the university, I have learned from basic to advanced design skills, but still have the eagerness to learn and improve more. From all the designs as you can see in this portfolio, there is no defined set of design style, because I want to explore many different approaches and to adjust with the brief, challenge, or concept. Without any further ado, please enjoy my design portfolio that I have made with all my heart and thank you for spending your time. If you are interested in my works or you want to give feedback, feel free to contact me.


contents Preface

Basic Design 6 - 17

Curriculum Vitae Contents

01 Illustration 18 - 37

02 Visual Identity 38 - 55

03


Editorial Design 56 - 79

Packaging 100 - 109

04

07

Advertising 80 - 89

Signage 110 - 113

05

08

Photography 90 - 99

Web Design 114 - 119

06

09


01 ­­• basic design 02 03

• visual identity

04 05

• illustration

• editorial design

• advertising

06 • photography 07 • packaging 08 • signage 09

• web design


• basic design •

Geometric Abstract Project for: Basic Design: 2D Course, 1th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

The four panels of “Geometric Abstract”, inspired by Frank Stella, an American painter and printmaker, noted for his work in the areas of minimalism and post-painterly abstraction. The panels represent geometric abstract that consists four kinds of color combinations, such as monochromatic, tint, analogous, and complementary color.

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••••• Manual (Acrylic Paint) on Canson Paper


Organic Abstract Project for: Basic Design: 2D Course, 1th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

The “Organic Abstract” artwork consists of four panels with various techniques and inspirations from living things, such as vines, flowers, cells, and leaves (influenced by the artwork of Joan Miro, a Spanish painter, sculptor, and ceramicist from Barcelona).

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••••• Manual (Acrylic Paint) on Canson Paper


• basic design •

Composition Project for: Basic Design: 2D Course, 1th Semester of Visual Communication Design, at Pelita Harapan University

This artwork was created by several elements of design, such as lines and shapes as well as colors, that were arranged as the representation of glass intersection and the form of depths.

[For Educational Purposes Only]

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••••• Manual (Acrylic Paint) on Canson Paper


Cubes Illusion Project for: Basic Design: 3D Course, 2nd Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

Influenced by the principles of optical illusion, the illustration that was painted on three cubes, characterize the differ of visually perceived images from objective reality. The illustrations itself also inspired by some artists, such as Bridget Riley and Victor Vasarely.

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••••• Manual (Acrylic Paint) on Canson Paper


• basic design •

2D to 3D Composition Project for: Basic Design: 3D Course, 2nd Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

Created on a simple paper cutting to get a three-dimensional effect on the two-dimensional area. Organic patterns that were arranged on the first layer refer to the repetition principle. Meanwhile, a blue mica paper on the second layer gives a color to the patterns and an impression of light.

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••••• Paper Cutting on Art Carton and Blue Mica Paper


2D Space in a Paper Beam Project for: Basic Design: 3D Course, 2nd Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

This work was made by cutting and folding techniques from a twodimensional sheet of green paper. The aim of this project is to practice creative design thinking and process in applying two-dimensional space element with some of the basic design principles, such as rhythm, hierarchy, balance, etc.

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••••• Paper Cutting and Folding on Asturo Paper


• basic design •

3D Initial Letter Project for: Basic Design: 3D Course, 2nd Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

This project represents my own initial name, which is “J”, with new design and styles. The work was created from arranged sheets of neoprene foam and painted afterward. The letter itself based on Helvetica and inspired by Art Deco style.

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••••• Acrylic Paint on Neoprene Foam


Typographic Composition Project for: 1st Typography Course, 3th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

This "Typographic Composition" project was aimed to explore basic design principles in the typography element as a communication tool. Consists of some criteria, such as negative or positive, scale, pattern, and congestion with different typefaces for each design.

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••••• Adobe Illustrator


• basic design •

Cat Stylized Project for: 1st Studio Course, 3th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

“Cat Stylized” project, preceded by several processes in obtaining some references. Started with gathered the photographs of the daily activity from a cat (named Tangerine) to know more about the personality of the cat. Then, drew six panels based on one photograph, by using different drawing tools, one of them is pencil color, to develop the

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expression of the character. The final step was designed a stylized form of the cat, that represents its personality, which is fun, friendly, and playful. ••••• Drawing Pen and Pencil Color on Canson Paper


Metamorphosis Project for: 1st Studio Course, 3th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

The main goal of this project was to illustrate a metamorphosis process from a letter to an object through several steps. In this case, I used the initial name of myself, that is “J” letter, then transformed it into a giraffe and into an anchor, in nine subtle stages.

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••••• Drawing Pen on Canson Paper


02 03

01 •­­ basic design • illustration

• visual identity

04 05

• editorial design

• advertising

06 • photography 07 • packaging 08 • signage 09

• web design


• illustration •

Still Life Project for: Basic Drawing Course, 1th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

“Still life" teaches how to look at objects and see them like an artist, with a perceptive awareness of their outline, shape, proportions, tone, color, texture, form and composition” - Paula Roberts. These series of still life project aimed to explore some techniques

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and drawing tools, such as pencil color and marker, which represent the everyday object and place, like fruits and stainless containers. ••••• Pencil Color and Marker on Canson Paper


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• illustration •

The Arrest of a Father Project for: Illustration Design Course, 3th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

This illustration shows a tragedy when a family separated as the father are arrested by the police for being a criminal. “The Arrest of A Father”, also describes the painful and confused as well as ashamed feeling of the children and the mother that now have to replace the father’s position.

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••••• Acrylic Paint on Canson Paper


The Folklore of Telaga Bidadari Project for: Illustration Design Course, 3th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

The project based on a folklore from South Kalimantan (Indonesia), titled Telaga Bidadari. This illustration book that also contains a pop-up page, inspired by fantasy style, which portrays non-realistic, mystical, and folkloric subjects or events.

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••••• Pencil Color, Scan and Printed on Inkjet Paper


• illustration •

Eyes Through Art Nouveau & Art Deco Project for: Graphic Design History Course, 4th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

The illustrations of “eyes” as the main object, influenced by two artists in each movement of art, which are Aubrey Beardsley, an English illustrator in the period of Art Nouveau (1890-1914) that took the inspiration from the natural world. And for the second illustration influenced by Edward McKnight Kauffer, an American artist in the

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period of Art Deco (1925-1940), which against the previous movement and characterized by smooth lines, geometric shapes, streamlined forms and bright, and sometimes garish colors. ••••• Acrylic Paint on Canson Paper


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• illustration •

Playing Cards Project for: Visual Perception Course, 5th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

The design of these playing cards was created with optical illusion principle, using pattern of concentric circles to make the images of each card look deceptive or misleading to our brains. So as you can see on these cards, the hidden images of each card, such as 10 hearts and Joker.

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••••• Adobe Illustrator


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• illustration •

The Sea of Banyuwangi Project for: I Love Banyuwangi T-Shirt, Personal Artwork

This illustration of 'I Love Banyuwangi' T-Shirt, inspired by the riches and the beauty of natural resources in Banyuwangi, especially the ocean. The fisherman of the images symbolized the spirit of work that every person need to receive abundant harvest and prosperity in the city.

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••••• Adobe Illustrator


The Sunrise of Java Project for: I Love Banyuwangi T-Shirt, Personal Artwork

Banyuwangi as a city in East Java, known by the name, “Sunrise of Java.” In this illustration, the image of a golden yellow stroke expresses a sunrise, has a meaning of God’s light among the city. Combined with the wave of the sea, symbolized the power and the unity of Banyuwangi people.

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••••• Adobe Illustrator


• illustration •

Visual Communication Design T-Shirt Project for: Visual Communication Design Department T-Shirt Competition [Won 1st Place]

The T-Shirt was made to represent Visual Communication Design Department at Pelita Harapan University. The inspiration was taken from each word, such as 'visual' which is regarded as one of the most powerful 'communication' tools, that created from creative and meaningful 'design'. Using hand

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lettering typefaces to emphasize in the words and its meaning, as well as the basic element (such as lines, curves, and shapes) and also the images that depict the whole idea. ••••• Adobe Illustrator


The Secret Garden Project for: Interactive Media Design Course, 8th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

Inspired by the novel and its movie in 1993, The Secret Garden, is about Mary, a 10-year-old orphan comes to live in a lonely house on the Yorkshire moors and discovers an invalid cousin and the mysteries of a locked garden. Based on the story, this project was aimed to design an animated character that can interact with some objects and movements, such as blinking,

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hand-waving, walking, jumping and playing jumping rope, holding a flower, and interact with the bird and the door. Accompanied by the iconic instrumental music from the movie, this interactive project illustrated with vintage yet dreamy style. ••••• Adobe Illustrator and Flash


• illustration •

Paper Toy - Jazz Lover Project for: 1st Computer Graphics Course, 2nd Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

This is a vector based paper toy with Jazz Lover as the theme. The saxophonist was inspired by Charlie Parker, one of the famous saxophonists in the world and the pianist itself is a fictional character. The overall look of this paper toy expresses a style of jazz that can be seen by the objects, colors, and illustrations.

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••••• Adobe Illustrator and Photoshop, Printed and Folded on Art Carton


Calistung Game Project for: Design, Society, and Environment Course, 8th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

The project was driven by the lack of reading habits and knowledge among the children in Indonesia. In this case, the Calistung game was created to introduce a fun teaching materials with a form a game for elementary school students, especially for grade 1st and 2nd. This games that focused on simple introduction of alphabet

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and counting was designed with a complete set, consists of two-sided board game, 30 word cards (animal category), 4 sets of number cards (0-9), 4 sets of vocal alphabet (a, i, u, e, o), and one set of pawn. ••••• Adobe Illustrator, Photoshop, and Indesign


• illustration •

Freeganism Subculture Cards Project for: Design and Culture Course, 8th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

Freeganism, an urban subculture first developed in the USA, is the practice of reclaiming and eating food that has been discarded in the public places, typically at places like grocery stores, supermarkets, restaurants, and pharmacies. In this subculture project, tried to capture the information and the essence of

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freeganism as a subculture, with four categories (five cards in each category), which are history (institution and ideology), values and norms, symbols, attributes, and artifacts. ••••• Adobe Illustrator and Indesign


Beware of Your Surroundings Project for: Submission of Grafers 2016-2017, International Traffic Safety Poster Competition

The concept of this poster is to raise the society's attention about the importance of being aware of surroundings, which is one of the major role in traffic safety for all road users to prevent them from being killed or seriously injured. Drivers, motorists, cyclists, pedestrians, and passengers need to be alert all of the time to surroundings; such as traffic

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sign, the condition of the road, other road users, and all of the surrounding situation related to road traffic. The simple act of paying attention can take people a long way. ••••• Adobe Illustrator


• illustration •

Send Me to the Beach Project for: Submission for International Reggae Poster Contest 2016-2017

Singing, dancing, or just relaxing on the beach are something that we imagine when listening to Reggae music. The melody of a Reggae song brings good vibes to everyone, makes us feel being sent off straight to the beach with no worries for a moment. The ideas are represented

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by this poster, that illustrated with a woman and a man dancing and singing along with the other musicians on the background, and the sunset beach accompanies the scene. ••••• Adobe Illustrator


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01 •­­ basic design

03 05

02 • illustration • visual identity 04 • editorial design • advertising

06 • photography 07 • packaging 08 • signage 09

• web design


• visual identity •

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The Stew Project for: Stephanie Melissa's Design House (Architecture, Interior, and Graphic Design) -since 2015

The Stew as an independent design house has a certain value, that is to worship God as his steward, through design. The scopes of work in The Stew are architecture, interior, and graphic design. “Stew“ itself is actually an abbreviation of the owner’s name, Stephanie’s works. But literally, it means a dish cooked

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slowly in liquid. By that meaning, the logo is drawn with a curve as the vessel and the letter “S” as the smoke to represent the dish. ••••• Adobe Illustrator and Indesign


• visual identity •

Enjoy Jakarta Project for: 3th Studio Course, 5th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

The brief of this project was to create a visual identity of Enjoy Jakarta with a new concept, out of the previous identity to show the uniqueness and the characters of tourist attraction in Jakarta as the capital city of Indonesia. Hence, with the concept of Folksy Jakarta along with the tagline “The Folksy Getaway”, the three logos offer the characters of togetherness, friendly, open, and populist, which

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are inspired by three iconic object of Jakarta, those are bajaj as the traditional transportation, the symbol of hand from Selamat Datang monument, and tanjidor as the traditional music instrument. Part of the aesthetical element, I used tumpal motif from Betawi batik that symbolizes unity. ••••• Adobe Illustrator and Indesign


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• visual identity •

Cynthia Residence Project for: Summarecon Bandung, during Internship at LeBoYe Design

Cynthia Residence is residential area built in Summarecon Bandung. The brief of this project was to design a logo, a catalog, and an extension brochure, also photo direction. The key points of the overall identity are urban, creative, modern, lifestyle, warm and comfort, with the white

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and brown tone color. The logo itself represents the formation of the initial letter of Cynthia, transformed into a flower shape because flower city is the nickname of Bandung city. ••••• Adobe Illustrator and Indesign


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• visual identity •

Peranakan Restaurant Project for: Brainstorming Identity, during Internship at LeBoYe Design

This project was aimed to design a visual identity for a Peranakan restaurant that will be opened soon by Sari Rasa Group. The keywords that have been determined to be the whole characters of this entity are unique, festive, cultural, modern, hip, and family-oriented. In this case, I proposed several alternatives

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for the logo according to each alternatives brand name, inspired by the culture of Peranakan Chinese, like the traditional stamp, Chinese calligraphy, ancient coin, batik motif and ambigram symbol. ••••• Adobe Illustrator and Indesign


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• visual identity •

Dicotyledon Design Project for: Dicotyledon Design, An Interior Based Designers in Jakarta -since 2016

The identity of Dicotyledon Design is inspired by the anatomy of the half dicot seed, which usually has rounded shape (half-circle also refers to the initial “D” from dicotyledon), it consists of the seed coat, cotyledon, epicotyl,

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and hypocotyl which is an embryo that develops into a plant, it also represent the potential, hope, and the cycles of growth of the entity. ••••• Adobe Illustrator and Indesign


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• visual identity •

ABBA Mart Project for: Final Project of Visual Communication Design, at Pelita Harapan University

ABBA Mart is a food and beverage store, since 2002, based in Banyuwangi City, East Java, Indonesia, that needs a visual identity redesign to support and represent the whole character and value of the entity, so that it can expand the business into the broader market. The concept of the design is built with the keywords, which are

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complete, dynamic, and friendly. These keywords are communicated through comprehensive, consistent, and characterized visual identity system. ••••• Adobe Illustrator and Indesign


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D : R E N D E R A LT . 2 ı • visual identity •

C O N C E P T & I M P L E M E N TAT C OINOCNEı P T & I M P L E M E N TATCI O N Cı E P T & I M P L E M E N TAT I O N ı MUG & COASTER

TAKE AWAY SHOPPING BAG

SPICES

Molinari Caffe 1808 Project for: Submission of Molinari Caffe 1808 Branding Competition

Molinari Caffe 1808 needed a design for their opening store in Indonesia. In this collaboration project, our team took the inspiration from Indonesia and Italy culture, such as batik ornament, which is called isenisen that is used to fill the empty spaces, and coffee that also fill the emptiness of life.

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••••• Adobe Illustrator


Philadelphia Community Project for: Philadelphia Messianic Community, GBI Rock Church in Banyuwangi

This identity for a church community, inspired by its name, Philadelphia, that means brotherly love, presented by the image of heart-shaped hand gesture and the writing of its name as well as the meaning. The characters of the design, which are classic, humanist, and humble, applied in the typefaces, colors, and image.

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••••• Adobe Illustrator


• visual identity •

Ongoing Projects

PT Anugerah Permai Sejahtera | Developer |

PT Diatasa Jaya Mandiri | Contractor |

PT Graha Eco Natura | Property |

PT Gunung Artha Tirta Mulya | Mining |

PT Karya Inova Beton Indonesia | Concrete |

PT Mitra Prima Provita | Contractor |

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PT Sekawan Saka Perkasa | Property |

PT Satria Gajah Oling | Property |

Desy Education | English Education |

Lendito | Lending Platform |

Nio eL | Jewelry |

Juanita Christine | 3D Render Service |

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01 •­­ basic design 02 03

• illustration

• visual identity

04 • editorial design 05

• advertising

06 • photography 07 • packaging 08 • signage 09

• web design


• editorial design •

Designing Design Project for: Graphic Design History, 4th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

This poster was made based on an exhibition that was held by a Japanese graphic designer, Kenya Hara. Also, influenced by his book, titled the same as this poster, which Hara stated with the word “designing”, we create something different than usuals. This poster shows the verbal element that was combined with the design element,

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referring to his sentence, that “verbalizing design is another act of design”. The applying of white and clean design inspired by his thought, with white space the message of a design will be more easily conveyed. ••••• Adobe Illustrator


Indonesia Logistik Project for: 2nd Studio Course, 4th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

The brief was to design several alternatives of digital design for job vacancy of Indonesia Logistik, by using black and white color in order to focus more on the messages. In this case, I used line and shape as the design elements to give an aesthetic appearance

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and help to divide the information. The most important thing was the implementation of layout that had to conform with visual articulation and modulation. ••••• Adobe Illustrator


• editorial design •

Design Icon (Skala+) Project for: 2nd Studio Course, 4th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

This one spread of magazine (Skala+) is about Jonathan Ive’s biography as the main article of Design Icon. The aim of this project was to redesign one spread of magazine that had been chosen with the attention to the implementation of design principles as well as the design style according to the messages of the article itself. In this case, the style adjusted with

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technology theme and inspired by the design of Apple that were modified, this can be seen from the colors, typeface, and three columns layout that used to convey the messages with more variations and also dynamic layout. ••••• Adobe Indesign


ASPaC Applications Project for: 2nd Typography Course, 4th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

The brief of this project was to redesign applications for ASPaC (Asia Student Package Design Competition) 2014-2015, from the leaflet, poster, ticket, and booking confirmation with black and white colors to be more focus on the layout design and the information.

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••••• Adobe Indesign


• editorial design •

Still Me Concert Project for: Jazz and Popular Performance Senior Drum Recital by Priscilla Andriany, held in April 9th 2015, at Pelita Harapan University

The concert of Still Me was held by a female drummer, Priscilla Andriany, represented her mood during her journey in music. Despite her depression, anger, sad, fear, and other emotions that she feels, she still fights and stands still. With this collaboration project to

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create the poster and booklet for the promotional items, we took the inspiration with the implementation of the sky and other images that represent each emotion. ••••• Adobe Photoshop and Indesign


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• editorial design •

Hillsong United Tour Project for: 2nd Computer Graphic Course, 4th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

Hillsong United is a contemporary worship band that composes songs and performs in church services as well as concerts in the worldwide tours. In this project, I designed the print and digital booklet that inspired by Zion, one of the discographies of the band in 2013, that summarize the works and the accomplishments of the band.

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••••• Adobe Photoshop and Indesign


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• editorial design •

Hillsong Music Infographic Project for: 2nd Studio Course, 4th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

This music infographic represents the journey of Hillsong United, from their background, value, history, members, discography, achievements, and concert map. The overall design was inspired by their albums cover, like Oceans and Zion, that show the spirit in worshipping God through music.

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••••• Adobe Photoshop


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• editorial design •

Creative Process Infographic Project for: 2nd Studio Course, 4th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

A creative process infographic based on the branding process of a graphic designer, Steve Zelle, who works in idApostle graphic studio. This infographic shows the style of the designer that have simple but bold character.

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••••• Adobe Photoshop


KIDI Infographic Project for: Submission of KIDI (Konten Informasi Digital) Infographic and Video Competition, Held by Media Indonesia and Kemkominfo

This project as a submission of an infographic and video competition highlights the importance of e-commerce in the digital era, especially in Indonesia. The infographic shows seven strategies of infrastructure in technology information and communication that facilitate e-commerce.

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••••• Adobe Illustrator and After Effects


• editorial design •

Wanderwall Concert Project for: Junior Guitar Recital by Nicolas Kurnia Wijaya, held in November 27th 2014, at Pelita Harapan University

Wanderwall concert was held by a young guitarist, Nicolas Kurnia, that describes his travels to some countries with music. Poster, booklet, and invitation ticket of the concert were designed in a vintage style, which portrays a silhouette

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in front of scenery on the wall, represents the guitarist who travels the world. ••••• Adobe Photoshop and Indesign


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• editorial design •

[Urban/a] Exhibition Catalog Project for: Fine Art Photography Exhibition by Artistic Photography Class, held in October 12th - 18th 2015, at Pelita Harapan University

[URBAN/A] is an exhibition that was held with “urban” as the big theme, which both students and lecturers captured the idea about urban life that had been defined from various perspectives through dialogue. This catalog contains sixteen photography artworks from each student and lecturer, describes

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the character of urban that has a contemporary style and with the implementation of the glyphs represent the unique mark of each picture and messages. ••••• Adobe Indesign


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• editorial design •

Grej Magazine Project for: Publication Design Course, 6th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

“GREJ” is a technology magazine, that intended for urban society. Its design style reflects the futuristic, modern, and simple characters, showed by the parallelogram shape, the geometric typeface, and the tone colors. Meanwhile, the modular scale and three columns layout were influenced by Vignelli.

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••••• Adobe Indesign


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• editorial design •

Typography in Postmodernism Project for: 2nd Typography Course, 5th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

The aim of this work was to design an independent project with the style that influenced by one of the designer in post-modernism era. In this case, I chose Escape Cafe and Bar as the project, inspired by David Carson with his grunge style, through the experimental key points and the philoshophy of drowning in emotions.

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••••• Adobe Photoshop and Indesign


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• editorial design •

Identity Project Journal Project for: Design and Culture Course, 8th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

This journal is about my journey in life, regarding self identity as well as the genealogy of my ancestors, to learn more about the cultural growth and changes, which we adopt as a family. The journal also highlights our family perspectives regarding some common issues, like religion, gender, lifestyle, social class and paradigms that obtained through research,

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interview, and observation. At the end of this project, identity is learned as something that can be shaped and defined through many components from various contexts and backgrounds that fuse into one single entity. Thus, toleration is the right respond since identity is about privilige of each individual. ••••• Adobe Indesign


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01 •­­ basic design 02 03

• illustration

• visual identity

04 • editorial design 05 • advertising 06 • photography 07 • packaging 08 • signage 09 • web design


• advertising •

Detergent Advertising Project for: Basic Photography Course, 2nd Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

The brief was to design an advertising photography with detergent as the main object. Our team chose “Attack”, one of the detergent’s brands, and delivered the messages by the power of Attack that effectively removes any dirt in clothes, along with the tagline “Ready to Attack”.

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••••• Adobe Photoshop


No Copy Advertising Project for: Copywriting Course, 6th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

The subject matter of this project was to capture the essence of Viagra with the brand Pfizer, by focusing on a metaphorical ad and not using too many sentences for the copywriting to encourage consumers without causing controversial concern. This ad depicts a delightful imagination of a man, conform with one sentence

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as the copy, "because happiness starts from below". It can be assumed differently in accordance with the audience’s viewpoint. ••••• Adobe Photoshop


• advertising •

Sulamit Cosmetics Project for: 4th Studio Course, 6th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

Sulamit, an Indonesian cosmetics brand, needs a branding activation since the awareness and the perception of the market is not as expected. Therefore, in this collaboration project, we began to redesign the logo, packaging, and the brand campaign (regular ad and promotional activity) that

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communicate the braveness of Indonesian women’s natural beauty as the foundation of the whole concept. ••••• Adobe Illustrator, Photoshop, and Indesign


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• advertising •

Prenagen Esensis Project for: Advertising Course, 7th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

Presenting a fresh campaign for Prenagen Esensis as one of the brand of milk that has the market of pre-pregnancy women, to be more stand out amongst the competitors. In this team project, we decided to create a campaign with the big idea of the nutritious healthy journey

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of the women who have a lot of activities in the middle of their prepregnancy period. ••••• Adobe Photoshop and Indesign


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• advertising •

Negeri Dongeng Nusantara Project for: Children's Book Illustration Exhibition, Workshops and Performances, held by KPBA and Dia.Lo.Gue Artspace, during Internship at LeBoYe Design

Negeri Dongeng Nusantara was an event of children's book illustration, that needed promotional media to communicate the audience, through poster, website post, social media, merchandise, and other stuff. The concept of this event was to present the richness of Indonesian culture, especially in the folklore. Thus, the

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design of the overall promotion wanted to show the look of festive, fun, warm, modern, cultural, and memorable through the illustrations, collages, and tone color. ••••• Adobe Photoshop and Indesign


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01 •­­ basic design 02 03

• visual identity

04 05

• illustration

• editorial design

• advertising

06 • photography 07

• packaging

08 09

• web design

• signage


• photography •

Roaring 20's Project for: Basic Photography Course, 2nd Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

This photography lighting project was inspired by 20’s fashion that’s shown with its enchantment, glamor, elegance, and also sophistication. Shot by different photography techniques (split, loop, Rembrandt, butterfly, and clamshell).

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••••• Adobe Photoshop


BeanPole Fashion Photography Project for: Commercial Photography Course, 5th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

Bean Pole as the chosen fashion brand for this fashion photography project, was established in 1989, is a South Korean fashion brand. ‘Bean Pole Ladies’ as one of the product was introduced to provide fashion for women in their 20’s and 30’s. Like all BeanPole products, this

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label is driven by a contemporary and traditional British style. In this case, the photography portrays more mature and contemporary looks of fashion. ••••• Adobe Photoshop


• photography •

Sweet Escape - Bershka Project for: Commercial Photography Course, 5th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

Sweet Escape was created based on Bershka fashion lookbook in the summer season. Bershka itself is characterized by adventurous young people, that represented in this lookbook with the keywords of casual, cool summer, and traditional contemporary style.

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The concept was about a young woman who has a short but sweet trip in the midst of bustle, portrayed by the clothes, photographs, tone color, and also the layout. ••••• Adobe Photoshop and Indesign


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• photography •

Paul Bakery Project for: Commercial Photography Course, 5th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

Paul is a French bakery and cafe established in 1889 from Northen France. Paul exudes a French way of life with sophisticated, warm, and timeless principles as their commitment to serve every bread with the best quality and passion.

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These three series of photographs represent the promise of the everyday pleasure of bread. ••••• Adobe Photoshop


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• photography •

Need to Breathe Project for: Fine Art Photography Course, 6th Semester Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

"Need to Breathe" as the title of this photography project that captures urban phenomena, especially the environmental issues. Driven by this notion, the two layer photographs, convey the messages of the needs of urban society to breathe in both literal and connotative meaning (breath from the weary life). The first photo shows the present time, while

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the second photo represents the hope for the future that symbolized with the unraveling curtain. This project was exhibited in [URBAN/A] exhibition at Pelita Harapan University. ••••• Adobe Photoshop


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01 •­­ basic design 02 03

• visual identity

04 05

• editorial design

• advertising

07 09

• illustration

06 • photography • packaging 08 • signage

• web design


• packaging •

Roasted Peanut Snack Project for: Packaging Design Course, 5th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

The project was aimed to redesign the old packaging of roasted peanuts with the brand of Bogor Sari Snack from Jakarta. In this project, I designed two different alternatives of packaging with cheese and spicy flavors for each package. One of the design more emphasized on typography, while the other one emphasized on the images. The personality of this

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brand was translated into homey, humble, and vintage style, but also combined with some fun and modern elements, through the modified typography, the geometric typefaces, the illustrations, and the unique logo. ••••• Adobe Illustrator and Photoshop


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• packaging •

Tisue Sport Edition Project for: Packaging Design Course, 5th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

This tissue packaging was designed with a more specified brand, which is Tisue for Sport, in the form of a box, roll, and pocket tissue. The aim was to convey the focus point of the brand with the target market of young adult men who are active in sports and love adventures. The personality of the brand is sporty,

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energic, fun, masculine, strong, and confident, that are attracted by the color, the typography, and the elements of the images of the package design.

••••• Adobe Illustrator and Photoshop


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• packaging •

Kencana & Kenal Coffee Project for: Packaging Design Course, 5th Semester of Visual Communication Design, at Pelita Harapan University [Launched with Modified Design under the Kenal Coffee Brand]

PT Langgeng Makmur Kencana wanted to launch their coffee brand. Hence, in this collaboration project, we were asked to develop the design of two kinds of the brands, which are Kencana for Arabica Coffee and Kenal for Blend Coffee. On the six packages of Kencana Coffee, we used the illustration of a bride from each origin to build the concept of

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“attraction and entertaining” while drinking coffee. Meanwhile, the two packages of Kenal Coffee used the impressionist illustration of the sky, as the idea of the coffee blend which alike the blend of the sky. ••••• Adobe Illustrator and Photoshop


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• packaging •

Kuaci - Sunflower Seeds Project for: Printing Process Course, 4th Semester of Visual Communication Design, at Pelita Harapan University [For ASPaC Competition, Won Merit Awards]

“Kuaci - Sunflower Seeds”, inspired by the simple and unique shape of sunflower seed that was formed by the combination of basic shapes, like triangle and square which had been folded construct such a diamond shape, that resemble the sunflower seed itself. The color and the pattern also represent the characteristics of sunflower seed. The packaging

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has a waste pouch that helps the consumers to eat this snack anytime and anywhere without any hassle. There is also a bonus seed so that people can plant the sunflower seed into the packaging that has already been used. ••••• Adobe Illustrator


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01 •­­ basic design 02 03

• visual identity

04 05

• illustration

• editorial design

• advertising

06 • photography 07 • packaging 08 • signage 09

• web design


• signage •

University Sign System Project for: Sign System Course, 7th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

The UPH sign system project aimed to redesign the old sign system in Pelita Harapan University by analyzing and applying sign system design principle and also the theory of sign from Pierce to the applied environmental design. The signage influenced by the international

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typographic style that suitable for the values of this global campus and to help convey the navigation easier and more organized. ••••• Adobe Illustrator, Photoshop, and Indesign


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01 •­­ basic design 02 03

• visual identity

04 05

09

• illustration

• editorial design

• advertising

06 • photography 07 • packaging 08 • signage • web design


• web design •

Enjoy Cooking Project for: Web Design Course, 7th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

Enjoy Cooking website provides food recipes from appetizer, main course, and desert. In this project, I wanted to create a simple and clean homepage that can bring a cozy atmosphere of a home kitchen, through the colorful woody background, food images, as well as the typefaces.

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••••• Adobe Dreamweaver


School of Design Project for: Web Design Course, 7th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

This project was aimed to redesign the website of School of Design faculty in Pelita Harapan University with the mockup page. The single page of the website show the modern, simple, and clean look, so the audience can easily perceive the information about School of

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Design faculty, especially the Visual Communication Design Department. ••••• Adobe Dreamweaver


• web design •

Personal Website Project for: Web Design Course, 7th Semester of Visual Communication Design, at Pelita Harapan University [For Educational Purposes Only]

This personal website presents a little introduction and the values about myself, and also some design project that I have made, as well as a contact page to get in touch. The website that I designed in a single page, also shows the colorful fluid

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illustration that represents my personal style that always tries to explore dynamic and different ideas. ••••• Adobe Photoshop and Dreamweaver


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Graphic Design Portfolio Vol. 1  
Graphic Design Portfolio Vol. 1  
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