Jessica MacAulay ART DIRECTION PORTFOLIO
ORAL B - FLOSS EACH DAY ART DIRECTION | PRINT - OOH | 2016
FLOSSING EACH DAY, KEEPS THE DOCTORS AWAY SHOWN TO PREVENT HEART DISEASE, GUM DISEASE, AND DIABETES
Research has shown a link between periodontitis and cardiovascular disease. Tooth and gum disease can have effects that go far beyond discolored teeth, discomfort, or bad breath. Extensive research has shown that the bacteria that flourish in an unhealthy mouth can harm the rest of the body leading to heart disease, diabetes, and respiratory illness. Flossing only takes a few minutes every day. It’s a small, simple step that can have huge implications for your long-term health.
ORAL B FLOSS - OOH | ELECTRONIC BILLBOARD: MOTION SENSORED HEART BEAT PATTERN + GLOW
ORAL B FLOSS - OOH | WINDOW DECAL FOR DRUG STORES, DENTISTS, AND PHARMACIES
PLAY BY YOUR OW N RUL ES
DR.MARTENS - PLAY BY YOUR OWN RULES CAMPAIGN ART DIRECTION | PRINT | 2016
PLAY BY YOUR OW N RUL ES
PLAY BY YOUR OW N RUL ES
SPIKED
SPIKED SNAPPLE - YOUR FAVORITE DRINK CAMPAIGN ART DIRECTION | PRINT | 2016
SPIKED
1/100
Babies born has a heart defect. FIND OUT HOW YOU CAN HELP TODAY!
SICK KIDS - HOPE FOR HEART CAMPAIGN ART DIRECTION | PRINT - WEB | 2016
300
Approximately
More than
257,000
Babies are diagnosed prior to birth with a heart abnormality. Thanks to extensive research, early detection is possible.
FIND OUT HOW YOU CAN HELP TODAY!
FIND OUT HOW YOU CAN HELP TODAY!
Canadians are living with congenital heart disease. Thanks to extensive research, early detection is possible.
EASY MAC - EASIER THAN CAMPAIGN ART DIRECTION | PRINT | 2016
Tradition at the end of your spoon. Since 1961, LIFE has been a familiar presence at the breakfast table. With the same wholesome taste as generations before, LIFE continues to be an excellent source of B-vitamins and contains 20 grams of whole grains per serving. Now that’s a tradition worth keeping.
LIFE CEREAL CAMPAIGN ART DIRECTION | PRINT - OOH | 2016 COPY WRITING - Serene Harb, Maria Vangrootheest
Pass the tradition on.
With our jeans, every curve counts.
Find the perfect pair of jeans for your booty every time with one of our many different styles and fits that we offer.
LEVI’S - EVERYBOOTY CAMPAIGN ART DIRECTION | PRINT | 2016
With our jeans, every curve counts.
Find the perfect pair of jeans for your booty every time with one of our many different styles and fits that we offer.
With our jeans, every curve counts.
Find the perfect pair of jeans for your booty every time with one of our many different styles and fits that we offer.
RASPBERRY CREAM PIE The Spring Collection
DAVIDS TEA - SPRING COLLECTION ART DIRECTION | PRINT | 2016
pistachio ice cream The Spring Collection
fruits of paradise The Spring Collection
R U O Y LETGINATION IMA D L I W RUN
BARNUM’S ANIMAL CRACKERS - RUN WILD ART DIRECTION | PRINT | 2016
ER AS E TIM E Formulated with Accelerated Retinol SA, which is clinically proven to help: fade the look of stubborn deep wrinkles, including crow’s feet, forehead & cheek wrinkles, brighten skin’s tone, smooth fine lines & texture, leaves skin feeling immediately soft.
NUTROGENA - ERASE TIME ART DIRECTION | PRINT | 2016
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LENS CRAFTERS - EYE EXAM ART DIRECTION | PRINT | 2016
Astronomy 101 BEGINNERS GUIDE TO
FINDING CONSTELLATIONS
WHAT YOU NEED TO GET STARTED
backyard, a spot in the hills, or any location that’s relatively removed from excessive outdoor lighting
compass
flashlight
telescope
FOUR CONSTELLATIONS TO LOOK FOR
The Big Dipper
Face North Scan the sky for this shape. This group of stars looks like a LADLE made up of seven points. January through October, with April as the prime month
Orion
Leo
Face South Scan the sky for this shape. Orion’s main “body” is composed of seven stars; three that mark his shoulders and head, two that mark the hem December through March are the prime months.
Face South Scan the sky for this shape. Nine stars compose this constellation, a formation that ancients associated with the shape of a LION. March through June are the prime months.
Face South Scan the sky for this shape.
Scorpius
One of the largest and most brilliant in the night sky, eighteen stars form the main points of the SCORPION for which Scorpius is named, with ten forming the curved tail alone. July and August are the prime months.
ASTRONOMY INFOGRAPHIC GRAPHIC DESIGN | PRINT | 2016
ISSUE #7 @DailyDose DAILYDOSE@GMAIL.COM
WHAT IT
By Adam Sternbergh
“So basically we’re doing a whole package about stuff that is terrible.” This was a colleague’s verbatim reaction to the idea of a
MEANS
From all this chaos, though, one truism
about popularity apparently survives: If something is popular, it can’t also be good.
culture package devoted to popular things.
Popularity used to be simple. We had the
I don’t blame her — after all, it’s how we’ve
chart-topping song, the top-rated TV show,
been conditioned to think for the past cen-
the No. 1 best seller, the highest-grossing
tury or so. We’ve seen the rise of mass cul-
movie of the year. You could define your-
To Be Popular (When Everything Is Popular)
Today’s top concerts sell out in minutes. Crowds go wild for the show.
STAY UP TO DATE WITH THE LATEST IN POP CULTURE NEWS.
culture as one hulking, homogeneous
play, jukebox popularity and sales — into
mass. Not that long ago, we had “Thriller,”
one measure of overall success. Around
ture, pop culture, camp culture and trash
self, taste-wise, as either in league with the
culture; the cross-pollination of highbrow,
popular or against it, and while you didn’t
which, at last count, sold about 66 million
the same time, the lone tree grew several
lowbrow, middlebrow and nobrow; and,
have to like what was popular, you cer-
copies worldwide. Nothing sells 66 million
categorical limbs: R. & B., country, rap and
tainly were aware of what it was.
copies anymore. The finale of “M*A*S*H”
so on, each taking the measure of popu-
The song was no longer neces-
I’d venture to say that its ascent
dren’s Middle Grade to Manga.
and what they merelyaccept out
drew 125 million viewers; no TV broadcast,
larity in a different genre. From one chart
sarily the most popular song in
to that once-hallowed position
The purpose of all these differ-
of habit or passivity.
save the Super Bowl, will ever draw that
grew many. This seemed to make sense.
the country. Now it could simply
— the No. 1 song in America! —
ent lists is to effectively capture
be the song that the most. peo-
felt intuitively correct to exactly
the elusive phenomena of con-
ple, somewhere, were listening
no one, including the makers of
sumer choice — the individual
with the advent of the Internet, the introduction of a battalion of shiny new metrics with which we can measure something’s popularity to the second, the penny, the click. We are now better equipped than at any time in history to judge, say, the most popular pop song of a given moment, yet we’re more confounded by what all this popularity actually means. For example: What constitutes the most popular pop song in a given moment, anyway? The most purchased? The most streamed? The most illegally downloaded? The most ambiently inescapable?
THE BEST-SELLING HOME VIDEO EVER: ‘FINDING NEMO’
Now the concept of cultural popularity has been flayed, hung by its heels and drained of all meaning. For example: “NCIS,” the naval-police procedural, is the highest-rated non-football program on television, routinely drawing 17 million viewers a week. By a straightforward accounting, that makes it the most popular show on TV. Yet by a different definition — the ex-
many simultaneous American viewers again. That’s because we’ve turned off Top 40 and loaded up Spotify; we’ve clicked away from NBC and fired up Netflix; we, thanks to the increasingly concierge-sty le delivery system of the Internet, are each sheltered in our own cultural cocoon.
tent to which, say, a show saturates the
Where does this leave the concept of pop-
cultural conversation — you could make a
ularity? Paradoxically, popularity is now
ly 2000s — the golden age of “Shrek” and “Ice Age” and “The Incredibles” — flour-
ther: paid downloads were included in
What It Means To Be Popular (When Everything Is Popular)
to, somehow. Then, this year, “Harlem Shake.” Billboard announced it would
2005; digital streams in 2007.
include YouTube playbacks as
CONTINUED ON PAGE 2
part of its rankings, and the song “Harlem Shake” immediately be-
MOST POPULAR FILM OF 2013
came the No. 1 song in America. This was thanks largely to a snippet of it being used as the soundtrack for thousands of viral YouTube videos. That meme, like most, burned out quick as a
case for “Mad Men” as TV’s most popular
both infinitely quantifiable and infinitely
Roman candle. So instead of “Re-
show, even though it draws only 2.5 mil-
elusive. We’re awash in cold data even as
member the summer of ‘Harlem Shake’?” we might one day say
lion viewers. Or “Girls,” which draws a pal-
we try and reconcile how these numbers
Iron Man 3
try 615,000 viewers a week but sometimes
relate to our larger intuitive sense of what
MOST POPULAR FILM OF 2012
feels as if it has generated at least as many
people like. Back in 1940, Billboard pub-
essays. By one measure, no one watches
lished a single music chart, simply named
“Girls.” By another, it’s fantastically popular.
the Best-Selling Retail Records, which
We already understand why this is: it’s a
solely tracked sales. Later, the Billboard
tenet of faith that we no longer experience
Hot 100 collated several factors — radio
wistfully, “Remember the two weeks in February of ‘Harlem
“ WE KNOW EVERYTHING ” AND WE KNOW NOTHING.
As for books, we know everything and we know nothing. As any jittery author can confirm, Amazon will now tell you right out in the open where anyone can see exactly where in the vast universe of literature your particular contribution sits. You can watch your sales ranking rise or (more likely) fall in real time, like a stock ticker of public disinterest.
The Most Downloaded Pop Song of All Time: ‘I GOT A FEELING’ - THE BLACK EYED PEAS’
01
stands as a model of modern bloodless techno-tallying. BookScan will tell you, to the copy, how many books have sold in the past week in 85 percent of the American book market. This includes lots of bulk, discount purchases that aren’t so much about people picking books as having books thrust on them. Popularity is something that’s no longer just tallied, it has to be curated
best-seller lists, from Combined
measurements seek to differen-
really exactly a song.
Print and E-Book Fiction to Chil-
tiate between what people want
Blunderbuss JACK WHITE
Abbey Road THE BEATLES
Babel MUMFORD AND SONS
ISABELLA
El Camino THE BLACK KEYS
Sigh No More MUMFORD AND SONS
Bloom BEACH HOUSE
— and the more-finely-grained
old models have more or less gone kablooey. Once upon a time, the Nielsen Company basically polled a handful of households and extrapolated from there. The fundamental question — who’s watching what? — remains the
No. 1 program of all time. “Duck Dynasty” T-shirts are the most popular shirts for men, women and girls at Walmart, which by some measures, the most popular store in America. So while “Duck Dynasty” may not be the most popular show on TV, it is, by several legitimate metrics, the most popular show on TV.
same, but measuring it is now exponentially more difficult. Between first-run and repeats and DVRs and downloads and DVD binges and streaming, just how many people watch “Downton Abbey,” exactly? in there, amid the confusion, “Duck Dynasty,” a reality show on A&E about a family of industrious duck hunters that it is entirely possible you are hearing about right now for the very first time, became the
Pretty Little Liars
02
THE TOP-SELLING DIGITAL-SINGLES ARTIST OF ALL TIME ‘TAYLOR SWIFT’
For Emma Forever Ago
BON IVER
Boys And Girls
— the wistful “You Belong With Me,” the triumphant “Our Song” — has en-
ALABAMA SHAKES
21
ADELE
Nikdreamer, Designed By Nicole Rosano, Specializes In Handcrafted Gems And Jewels Using Natural Gemstones, Crystals, Charms, Metals, And
Taylor Swift’s top-flight blend of Music Row sass and unabashed romanticism sconced her atop Billboard’s charts and allowed her to sell more than 39 million
participatory parenting made it a lucrative one. A pattern of cross-generational
which
The Times publishes 17 separate
TOP 5 MOST TWEETED ABOUT SHOWS
tirely new idea, but the modern style of
application,
Shake’?” This is how we ended up
JAYDEN
ished on the faith that parents and chilenjoy what they saw. This was not an en-
widespread interest. In contrast, the Nielsen Company offers the BookScan
Meanwhile, in the TV world, the
BEST SELLING VINYL ALBUMS OF 2012
The Most Popular Baby Names in New York:
dren would go to the movies together and
decisions that reflect genuine
with a No. 1 song that isn’t even
Avengers
By A.O. Scott The family-animation boom of the ear-
Then the methodology evolved even fur-
CONTINUED FROM PAGE 1
Treasures Collected. The Jewelry Line Was Created And Inspired
digital singles. But she’s also a case study in the fact that “popular” doesn’t
By All Of Nicole’s Passions From
always mean “universally liked.” The 2009 incident in which Kanye West stole
Dreaming, Astrology, Crafting,
her awards-show thunder is one of recent history’s pop-cultural touchstones.
Yoga, Nature, Thrifting, Traveling, To Her Love Of Living In The
T h e Wa l k i n g D e a d
Southwest. Originally From Up-
pop-cultural pandering soon took hold to ensure that all tastes were satisfied. Mom and Dad would get some cool songs and
03
Love & Hiphop: Atlanta
04
Te e n Wo l f
The Most Popular Pet Names in America
BAILEY
state Ny, With A Bachelor Degree
BELLA
In Marketing And Communications From Northeastern Univer-
winking references to older movies, while the kids would get mildly naughty humor
Why Isn’t the Best-Seller List Simply a List of Best-Sellers? By Adam Sternbergh BEHIND THE BEST-SELLER LIST.
and wholesome lessons. “Finding Nemo,”
05
one of a string of Pixar masterpieces inter-
C at f i s h : T h e T V S h o w
rupted by “Cars” 2,”
MOST STREAMED SONGS THIS YEAR
in bulk by institutions, which often includes
week, why does its list of 2013’s best-sell-
religious devotionals. (By sheer copies sold,
Hobby During The Transition And
ing books (as of Aug. 18) have a few
the daily devotional “Jesus Calling” is the third-
Quickly Turned Into A Business
surprises on it, including F. Scott
best-selling book of 2013.) Bulk sales — wheth-
She Had Only Dreamed About.
Fitzgerald and Dr. Seuss? For a clue,
er by educational or religious institutions or
look to the methodology of the
political and special-interest groups — are of-
New York Times best-seller lists.
ten made at vastly discounted prices, with the
clude, for example, perennial best
RADIO ACTIVE
LET HER GO
GET LUCKY
Macklemore & Ryan Lewis
Macklemore & Ryan Lewis
Imagine Dragon
Passenger
Daft Punk
books later given away as part of a larger membership drive or event entrance fee. So dealing with them is a major factor in determining an
sion of “The Great Gatsby” (No. 6
accurate best-seller list — so much so that The
on Nielsen’s best-selling books of
Times’s list includes a notation if booksellers
2013) and “Oh, the Places You’ll Go!”
NEWS PAPER DESIGN GRAPHIC DESIGN | PRINT | 2016
Nv In The Fall Of 2011. Jewelry
“The Great Gatsby”) or books that are bought
measures 85 percent of U.S. book sales every
The Times’s weekly lists do not in-
CAN’T HOLD US
Cross Country To Las Vegas,
If the Nielsen company’s BookScan accurately
sellers, which explains the omis-
THRIFT SHOP
sity In Boston, Ma, Nicole Moved
report any bulk transactions. The best-selling
by Dr. Seuss (the 10th-best-selling book
book in 2013, across all categories, though, is
of the year). The Times’s lists also do not
a familiar one: “Inferno,” by Dan Brown, which
track required classroom reading (see again:
has sold 1.2 million copies since its release in.
Design Started Out As Just A
BROCHURE DESIGN GRAPHIC DESIGN | PRINT | 2016