BOBBI BROWN FOUNDATION FACTORY

Information

Project: Scenic Fabrication

Location: New York, NY

Year: 2019

Fabricated By: Kadan Productions

Designed By: Mission

Description

Bobbi Brown’s Foundation Factory was an extraordinary and immersive pop-up experience crafted to showcase the essence of the “Confident New York” message, which lies at the heart of the renowned Bobbi Brown brand. Esteemed influencers from around the world had the unique opportunity to immerse themselves in the captivating ambiance of the Foundation Factory, where they discovered an edgy laboratory setting reminiscent of SoHo. The experience was designed to evoke the sensation that they were personally involved in the creation of their very own customized foundation.

At the Foundation Factory, participants were invited to embark on a journey of self-expression and empowerment, aligning with Bobbi Brown’s core philosophy of enhancing one’s natural beauty and embracing individuality. The pop-up space itself exuded an aura of innovation and excitement, drawing inspiration from the vibrant atmosphere of New York City and its cutting-edge spirit.

Within the Factory’s laboratory-inspired environment, influencers were enveloped by a world of creativity, where they had the chance to collaborate with skilled professionals and expert makeup artists. Through a series of engaging and personalized experiences, they actively participated in the process of formulating their own tailor-made foundation. This interactive and hands-on approach allowed them to explore a wide range of shades, textures, and finishes, tailoring the final product to perfectly match their unique skin tones and preferences.