Jessica Sloan
Graphic Design Portfolio
Jessica Sloan
Graphic Design Portfolio
Copyright © 2021 Jessica Sloan. All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review. Printed by Blurb.com, in the United States of America. First printing, 2021. Blurb Inc. 600 California St Office 15-029 San Francisco, CA 94108 www.jsloandesign.com
To My Family — My support system through all my crazy endeavors, procrastination and artistic block. You continue to help me everyday and inspire me to do my best.
Contents Isoulate Music Festival
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10
The Urban Artbook
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18
!: Chipp Kidd Powder Paint
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26
Dragonfly Nightclub
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34
1837: Tiffany & Co Skincare
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42
Tickevent
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50
Live Boldly. Design Boldly. I believe design should take risks and come from a place of creativity. I am super enthusiastic about design and want that to exude from my projects into the consumers’ hands and hearts.
(((iSOULATE))) Music Festival Year 2020 Disciplines Identity, Print, UX Design, Apparel, Visual Systems/Multi-Platform Branding
Stay in, Jam out with (((iSOULATE))) Music Festival! The first of it’s kind in virtual concert experience. With times being as difficult and lonesome, this at-home concert series helps everyone feel together in one of the most uniting things: music. All of the proceeds for the concert will go toward COVID-19 relief. This project specifically focuses on crating an upbeat visual identity for the festival. Targeting all age ranges, but taps mainly the millennial and younger generations’ use of media and electronics.
PROJECT (((iSOULATE))) Music Festival YEAR 2020
PROJECT TYPE Visual Systems
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JESSICA SLOAN Graphic Design Portfolio
Spring 2021
The Urban Artbook: Murals of Tampa Bay
Year 2020 Disciplines Book Design, Page Layout, Typography, Publication
Street art is nothing else but urban poetry that catches someone’s eye. Murals have endless meanings and an abundance of color. The Urban Artbook explores all the wonders of towering artworks on some of the busiest streets and buildings of Tampa Bay, St. Petersburg, and Ybor city. The Urban Artbook: Murals of Tampa Bay was created to inform the masses about indie artists with an art form that has become a popular way to liven cityscapes and bring potential tourists. Each section of the book shows a metro area of Tampa, FL, and the “Insta-worthy” art with location and bio of the artist. The book is lively and colorful to mimic the subject matter.
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JESSICA SLOAN Graphic Design Portfolio
Spring 2021
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JESSICA SLOAN Graphic Design Portfolio
Spring 2021
PROJECT The Urban Artbook: Murals of Tampa Bay
YEAR 2020
PROJECT TYPE Publication
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!: Chipp Kidd Powder Paint Year 2020 Disciplines Packaging, Product Design, Visual Hierarchy, Branding
! is a brand of powdered latex paints that has numerous colors and vibrant hue options. Inspired by world famous book cover designer, Chip Kidd, these paints create the perfect coat on any indoor or outdoor surface. The line is eco-friendly, contains zero-VOC, and only needs water to be activated. The base and finish are infused in the pigment to create the ultimate easy haul paint job. Grab a brush and tray, and get started! ! was created to be geared toward millenials who tend to be aware of climate change and pollution, and love a sleek, unique, colorful packaging. Each item has a hint of pop art, comic book style that Chip Kidd has an affinity for. Offbeat and Striking, the goal is to be attracted to it, intrigued by it, and want to read more about it.
PROJECT !: Chipp Kidd Powder Paint YEAR 2020
PROJECT TYPE Packaging
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JESSICA SLOAN Graphic Design Portfolio
Spring 2021
PROJECT !: Chipp Kidd Powder Paint YEAR 2020
PROJECT TYPE Packaging
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Dragonfly Nightclub Year 2020 Disciplines Branding, Web Design, Business Logo Design
Dine, Drink, Dance. Dragonfly Nightclub exudes VIP exclusivity from top to bottom. Who needs Vegas, when your luck for entertainment and event space can’t get any better. Guests are welcomed by imposing fourteen-foot iron-clad doors that open onto 12,000 square feet of pure fantasy for up to 800 guests. Whether it is a night with bottle service in the or an unforgettable VIP lounge experience with first-class service and private seating for parties from 2 to 200, Dragonfly will exceed all expectations. Top-tier musicians and DJs perform here and the space is both practical and magical for corporate events, fashion shows and industry parties. For unparalleled entertainment, cutting edge design, and service that is second to none, Dragonfly is one sure bet. This project was created to appeal to the nightlife audience while trying to attract them to the option of luxury dining before a night out. Dragonfly Nightclub was created with the idea that the consumer does not need to leave to have a fun, fulfilling, and interesting night. The branding behind the club shows a modern, elite, and exclusive experience to be had once stepping foot through the doors.
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JESSICA SLOAN Graphic Design Portfolio
Spring 2021
PROJECT Dragonfly Nightclub
YEAR 2020
PROJECT TYPE Branding
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1837: Tiffany & Co. Skincare Year 2020 Disciplines Packaging, Branding, Product Design, Visual Hierarchy
Tiffany products are redefining the way of style and love. They show just how much care and thought goes into not only the product, but the person for the product. 1837 is an exclusive skincare line that Tiffany & Co. has expanded their luxury brand into. Offering a wide range of high end products to fit the lifestyle of every loyal Tiffany client all while having the quality touch known in their brand, 1837 is easy to use, all natural, and inclusive for all skin types. Building a skincare line for a company that has no connection to the cosmetic industry was a perfect opportunity for Tiffany & Co. They have a wide range of products in the beauty industry, so the inspiration drew off of their perfumes, colognes, and body washes already being produced. The packaging was to remain classic and keep some iconic Tiffany signatures like their blue color and diamond accents to represent their most noteworthy products (jewelry), while also assuming a luxury feel and clean look.
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JESSICA SLOAN Graphic Design Portfolio
Spring 2021
PROJECT 1837: Tiffany & Co. Skincare
YEAR 2020
PROJECT TYPE Product Design
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PROJECT 1837: Tiffany & Co. Skincare
YEAR 2020
PROJECT TYPE Product Design
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Tickevent
Year 2020 Disciplines Multi-platform design, Branding, Business logo design, Advertising
Events at your fingertips! Tickevent is one of the latest apps in redefining what entertainment is. Originally providing tickets to events such as concerts, sports games, movie premieres, plays, and festivals, Tickevent has become an exclusive provider for at-home content as well. Subscribing to a premium account can get you access to not only mobile or digital tickets immediately after purchase already provided by Tickevent, but also access to ALL events your heart desires (old and new) with VR as an option to immerse yourself. Tickevent was created with the idea that almost all media is consumed as a streaming platform usually at home, if not more at home now in a time of a pandemic. The demographic targeted is males and females 18-35 who have interests in music, sports, or Broadway. It is catered and tailored specifically to each person with the in-app save, favorite, and personalizations offered when signing up for an account. Tickevent was created with ease, fun, and unlimited engagement in mind.
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JESSICA SLOAN Graphic Design Portfolio
Spring 2021
PROJECT Tickevent YEAR 2020
PROJECT TYPE Multi-Platform Design
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PROJECT Tickevent YEAR 2020
PROJECT TYPE Multi-Platform Design
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JESSICA SLOAN Graphic Design Portfolio
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PROJECT Tickevent YEAR 2020
PROJECT TYPE Multi-Platform Design
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