JESSICA RODRIGUEZ 408-649-4245 jrodr116@calpoly.edu LinkedIn: www.linkedin.com/in/jessicarrodriguez Portfolio: www.jessicarrodriguez.wordpress.com PROFESSIONAL SKILLS SUMMARY-----------------------------------------------------------------------------------------------------------------------------------Public relations professional with journalism qualification and the ability to create communications material to attract target audiences. Currently seeking a challenging position with an opportunity for growth.
Strategic communications and planning Brand consistency Search engine optimization Event management and planning Social media Non-profit agency experience Marketing communications
Public relations Community outreach and engagement Media relations Story-telling Press releases Public service announcements Content curation
EXPERIENCE------------------------------------------------------------------------------------------------------------------------------------------------------------------PR & Marketing Intern January 2015—Present Family Care Network, Inc. San Luis Obispo, CA - Assisted in the development of a marketing campaign for Miracle Miles for Kids 10K event - Created and drafted compelling public service announcements, presentations, social media posts and press releases - Built relationships with local organizations and businesses through various communication efforts (i.e. presentations, email, social media, etc.) - Over $150,000 was raised for Family Care Network’s programs from this event Associate In-N-Out Burger - Interpersonal communication skills - Ability to work calmly and maintain good judgment in a fast-paced, high-stress environment
April 2011—Present Tracy, CA and Arroyo Grande, CA
PR Consultant January 2015—March 2015 Central Coast PRspectives (CCPR), student-run PR firm San Luis Obispo, CA - Created new a website design, flyer, brochure, and logo; compiled a contact list for client, Monastery of the Risen Christ - Developed strategies and tactics to establish the presence of their facility, improve media resources & enhance relationship with community Marketing Team Historian Chi Omega Fraternity, Omicron Mu chapter - Primary photographer within the organization's Cal Poly chapter - Responsible for uploading material to social media websites for marketing purposes
March 2014—December 2014 San Luis Obispo, CA
Public Relations Committee Member November 2013—March 2014 Chi Omega Fraternity, Omicron Mu chapter San Luis Obispo, CA - Created a PR campaign for annual "Chi O Casino" event - Campaign goal was to raise money for Make-A-Wish Tri-Counties - Helped develop press release, assisted with community outreach and created ads for event - Over $40,000 was raised for the Make-A-Wish Foundation Tri Counties chapter in 2014 as a result of our campaign ORGANIZATIONS------------------------------------------------------------------------------------------------------------------------------------------------------------Public Relations Student Society of America (PRSSA) October 2014—June 2015 - A pre-professional PR organization to gain exposure to professional and leadership development Chi Omega Fraternity, Omicron Mu chapter September 2013—June 2015 - Organization partnered with the national Make-A-Wish Foundation - Held an annual event for the local Make-A-Wish chapter to grant wishes for kids within the Ventura, Santa Barbara and San Luis Obispo counties - Cumulatively raised over $80,000 from 2014 and 2015 EDUCATION-------------------------------------------------------------------------------------------------------------------------------------------------------------------California Polytechnic State University San Luis Obispo September 2013—June 2015 Bachelor of Science (B.S.) Journalism, concentration in Public Relations Overall GPA: 3.2 Las Positas College Completion of General Education
January 2011—June 2013