ABOUT SUNBEAM THEATRE

Sunbeam Theatre, built in 1965, opened in 1972 and became a cultural center for Cantonese opera performances in Hong Kong. It gained a reputation for hosting many cultural and artistic events over the years. In 2009, it was ranked 7th among the “25 Asian experiences tourists should not miss” in a Time magazine poll.

Inspiration

The new rebranding concept for Sunbeam Theatre aims to create an atmosphere that appeals to the younger generation. The color palette of blue and pink was inspired by the accessories and makeup of Cantonese Opera, adds vibrancy and energy to the space, while also being trendy and modern.

The Sunbeam Theatre logo draws inspiration from the original logo’s handwritten Chinese characters, which have been incorporated into the new design. To give the logo an extra touch of the theatre’s heritage and culture, additional Chinese pattern frames have been added, creating a harmonious blend of traditional and modern design. By integrating the English name into the logo, the brand has become more internationally recognizable, appealing to a wider audience.

INCORRECT SCALLING DROP SHADOW

UNACCEPTABLE LOGO USAGE

PRIMARY

USAGE: TITLES

SECONDARY

With its classic and elegant style, Sabon embodies the historic spirit perfectly. Gotham is modern and simplicity.

Caudex is sophisticatedand readable.

USAGE: HEADLINES USAGE: SUBHEADLINES, BODY TEXT, INFORMATION TEXT

Cantonese opera is also known as “Guangdong Drama” since it is the dominant form of opera found in Guangdong region.

The Hall Of Can Tonese Opera

is a taoist war deity also known as Wu Xian. He is the head of the Four Guardian Marshals.

The pattern design for Sunbeam Theatre is inspired by the iconic bubble lighting synonymous with the theatre. The irregular, seemingly random pattern nods to the lights’ direction and the unique shape of the bubble bulbs. The design creates a playful and dynamic visual impact, reminiscent of theatre’s whimsical atmosphere. The use of the bubble lighting motif in the pattern design reinforces the brand’s identity and creates a strong visual association with the theatre experience.

THE HISTORY OF CANTONESE OPERA

Cantonese opera is also known as “Guangdong Drama” since it is the dominant form of opera found in Guangdong region.