REBRANDING

“The Sunbeam Theatre rebranding aims to establish a distinct and memorable brand identity that distinguishes it from competitors on the market. Through the development of a strong brand identity, the Sunbeam Theatre aims to attract a wider audience to both its cultural movie and Chinese opera services. This will increase its global presence and reputation as a premier destination for the appreciation of 粵劇 (Cantonese opera).”

Existing Brand Images

Essence

The brand essence applies to every promotion materials, including leaflet, poster, website and social media.

Brand Core Mission

Promoting Cantonese Opera

Advancing Local Culture

Utilizing Society’s Resources for Society

Value

Preservation Concentration

Historical

To establish Sunbeam Theatre as the “Oriental Cathay”

Vision Promises

Charity Support

Promote Cantonese Opera & Advance Local Culture

Brand Uniqueness

Historical Architecture

Sunbeam Theatre was built in 1950 and is one of the few remaining pre-war Cantonese opera theatres in Hong Kong.

Cultural Significance

Sunbeam Theatre has played a significant role in promoting Cantonese opera in Hong Kong.